BA (Hons) International Fashion Branding

Program Overview

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The BA (Hons) International Fashion Branding at Glasgow Caledonian University equips students with the skills and expertise to succeed in the fashion industry, focusing on international brand development and communication. Through a combination of theoretical knowledge, practical skills, and industry partnerships, graduates are well-positioned for careers in various areas of fashion, including brand management, marketing, and retail. The program is accredited by the Chartered Institute of Marketing, providing access to professional qualifications and opportunities.

Program Outline

This course equips you with the skills and expertise necessary to succeed in the dynamic fashion industry, specifically focusing on international brand development and communication.

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Degree Overview

This program delves into the key aspects of international fashion branding, encompassing both traditional and digital practices. Students gain a comprehensive understanding of essential areas such as:

• Brand management and marketing
• Fashion brand development and promotion
• Fashion buying and visual merchandising in retail
• Sustainable fashion
During the final year, the focus shifts to a strategic view of the fashion industry, emphasizing internationalization strategy within communication and branding contexts. The program emphasizes developing digital skills through industry-relevant software like Adobe Creative Suite and Lectra. This enables students to create a portfolio of creative work throughout their studies. Additionally, guest lectures from fashion practitioners and industry leaders provide valuable insights into the connection between theory and practice.

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Outline

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Year 1:

This year lays the foundation with courses like:

• Enterprising Behaviours for the Business Professional
• Fashion Industry Fundamentals
• Principles of Marketing
• Fashion History and Global Culture
• Principles of Fashion Brand Management
• Fundamentals of Financial Management

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Year 2:

Building upon the foundation, students delve deeper into:

• Ethics and Responsible Leadership
• Fashion Brand Development
• Fashion Retail Environment: Omnichannel and Visual Merchandising
• Fashion Brand Promotion
• Consumer Buying Behaviour

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Year 3:

This year focuses on entrepreneurship, business research methods, and international marketing strategies:

• Entrepreneurship for business, society and the professions
• Fashion Buying and Sustainable Supply Chain Management
• Business Research Methods: Theory and Practice
• International Marketing Strategy
• Introduction to Data Analytics

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Year 4:

The final year delves into international fashion brand management and communication strategies:

• Honours Dissertation
• Project: International Fashion Brand Management and Communication
• Changing Perspectives in International Marketing

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Assessment

Students' understanding is evaluated through a variety of methods, including:

• Essays
• Presentations
• Group projects
• Examinations
• Portfolio of creative work
• Dissertations
The specific assessments and weighting may vary depending on the chosen modules.

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Teaching

The faculty comprises experienced lecturers with expertise in various facets of the fashion industry. They utilize a diverse range of teaching methods, including:

• Lectures
• Seminars
• Workshops
• Guest lectures
• Industry visits
The program emphasizes active learning and student engagement, providing a stimulating and enriching learning environment.

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Careers

Graduates are well-positioned for careers in various areas within the fashion industry, such as:

• Retail buyer
• Visual merchandiser
• Stylist
• Brand manager
• Marketing consultant
• Fashion entrepreneur
• Public relations specialist
• Journalist
The program equips graduates with the knowledge, skills, and experience necessary to succeed in these competitive fields.

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Other

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Exchange opportunity:

Students have the option to participate in a three-month exchange program during their third year. Current exchange partners include institutions in North America, Australia, Paris, Finland, Milan, and Denmark.

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Accreditation:

The program's accreditation by the Chartered Institute of Marketing (CIM) provides access to professional qualifications and opportunities.

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Research-led teaching:

The program benefits from the University's strong research focus in business and management studies, ensuring the curriculum remains relevant and cutting-edge.

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Student satisfaction:

Through a combination of theoretical knowledge, practical skills, and real-world experience, graduates are well-equipped to navigate the exciting and dynamic world of fashion branding.

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Annual full-time tuition fees 24/25 Home: £1,820

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RUK: £9,250

International: £15,200

• Scottish student tuition fees are subject to confirmation by the Scottish Government and may change once confirmed.