Graduate Certificate in Marketing

Program Overview

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The Graduate Certificate in Marketing from Open Polytechnic is an online program designed for individuals with an undergraduate degree seeking to advance their marketing skills. It provides a comprehensive overview of marketing functions, advanced knowledge in two specializations, and practical application opportunities, preparing learners for career advancement in marketing or management roles.

Program Outline

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Graduate Certificate in Marketing (OP7413) - Open Polytechnic

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Degree Overview:

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Overview:

• Fully online delivery: This program provides the flexibility to study from anywhere with an internet connection.
• Stepping stone to further career opportunities: Develop the knowledge and skills to excel in marketing or management roles.
• Broad overview of marketing function and advanced knowledge in two specializations:
• Consumers and Segmentation
• Marketing Strategy, Planning and Research
• Advanced knowledge of 2 chosen disciplines from:
• Marketing Management
• Marketing Research
• Digital Marketing

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Objectives:

• Equip learners with advanced understanding and experience of:
• Marketing function within organizations
• Consumers and segmentation
• Marketing strategy, planning and research
• Advanced knowledge of 2 chosen disciplines from marketing management, marketing research, and digital marketing
• Enable learners to apply acquired knowledge and skills directly in their workplaces
• Prepare learners for potential advancement to the Open Polytechnic’s Graduate Diploma in Marketing
• Provide knowledge and skills for post-graduate study in business-related disciplines

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Outline:

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Structure:

• Comprised of 60 credits
• Advanced knowledge and experience in the key areas of marketing
• Two chosen specializations from Marketing Management, Marketing Research, and Digital Marketing
• Delivered entirely online

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Course Schedule:

• Courses offered up to 12 times per year based on demand and staff availability.

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Modules:

• Marketing Fundamentals: Introduces core marketing concepts, principles, and practices.
• Consumer Behavior: Explores consumer decision-making processes and influences.
• Marketing Research: Examines methods for collecting, analyzing, and interpreting marketing data.
• Marketing Strategy: Develops comprehensive marketing plans with effective strategies.
• 2 chosen specialization modules from:
• Marketing Management:
Focuses on managing marketing activities within organizations.
• Marketing Research: Deepens understanding of market research techniques and applications.

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Assessment:

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Assessment Methods:

• Online assignments
• Individual and group projects
• Case studies
• Exams (optional)

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Assessment Criteria:

• Demonstrating advanced knowledge and understanding of key marketing concepts
• Applying marketing theories and frameworks to real-world situations
• Ability to analyze and interpret marketing data
• Effective communication and presentation skills
• Professional conduct and ethical awareness

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Teaching:

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Teaching Methods:

• Online lectures and tutorials: Delivered by experienced marketing professionals and academics.
• Interactive learning activities: Discussions, forums, and collaborative projects.
• Independent study: Encouraged through access to extensive online resources.

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Faculty:

• Comprised of experienced and qualified marketing professionals with academic and industry expertise.

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Unique Approaches:

• Provides access to industry-relevant case studies and simulations.
• Strong emphasis on practical application of knowledge and skills.
• Opportunities to network with peers and industry professionals.

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Careers:

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Employment Pathways:

• Strengthened understanding and skills for marketing or management roles.
• Ability to apply knowledge and skills directly in workplaces.

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Potential Career Opportunities:

• Marketing Manager
• Marketing Specialist
• Brand Manager
• Product Manager
• Market Research Analyst
• Digital Marketing Specialist

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Additional Benefits:

• Enhanced employability and career prospects.
• Increased earning potential.
• Personal and professional growth.

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Other:

• The program provides an academic pathway to pursue postgraduate studies in business-related fields.
• Maximum program completion time is 2 years from the first enrollment, unless there are exceptional circumstances.
• **Student loan eligible.