Fashion Retailing Fundamentals Online(Certificate M0676)

Program Overview

The Fashion Retailing Fundamentals Online certificate provides foundational knowledge of the fashion industry, emphasizing business, retailing, buying, and branding concepts. Through four courses, students gain practical skills in merchandising, marketing, and management, preparing them for careers in various aspects of the fashion industry, including retail buying, merchandising, styling, blogging, and consulting. The program is delivered online, offering flexibility and real-world application through projects and simulations.

Program Outline

Degree Overview:

The Fashion Retailing Fundamentals Online certificate offers coursework to provide students with foundational knowledge of the fashion industry. The courses emphasize the business of fashion, fashion retailing, fashion buying and merchandise math concepts, and fashion branding targeting specific markets thereby providing students with business and management tools that will increase their practical understanding of fashion merchandising and marketing. Students will be exposed to projects and industry scenario simulations that will enhance their merchandising and management career potential.

Outline:

The program consists of four courses:

• FASH 8 Introduction to Fashion (3 units): This course provides an overview of the fashion industry, including its history, trends, and key players.
Students will learn about different fashion careers, the design process, and the role of fashion in society.
• FASH 59 Fashion Retailing (3 units): This course focuses on the principles of fashion retailing, including store planning, merchandise presentation, customer service, and visual merchandising.
Students will learn about different retail formats, the buying process, and the challenges of managing a fashion retail business.
• FASH 62 Retail Buying and Merchandising (4 units): This course covers the principles of fashion buying and merchandising, including market research, trend forecasting, merchandise planning, and inventory control.
Students will learn about different merchandising strategies, the role of buyers, and the importance of effective merchandising.
• FASH 63 Fashion Promotion (3 units): This course explores the role of fashion promotion in the industry, including advertising, public relations, social media marketing, and event planning.

Careers:

The program prepares students for careers in various aspects of the fashion industry, including:

• Retail Buyer: Responsible for selecting and purchasing merchandise for a specific store or department.
• Fashion Merchandiser: Responsible for planning, presenting, and managing merchandise in a retail store or online platform.
• Fashion Stylist: Responsible for creating and managing the visual appearance of individuals or products for photo shoots, events, and other purposes.
• Fashion Blogger: Creates content related to fashion trends, style advice, and industry news.
• Fashion Consultant: Provides advice and guidance to individuals and businesses on fashion trends, style, and brand development.

Other:

The program is delivered online, offering flexibility and convenience for students. The courses emphasize practical skills and provide real-world application through projects and simulations. The program is designed to enhance students' understanding of fashion merchandising and marketing, increasing their competitiveness in the job market.

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