Skills Bootcamp in Digital Marketing - Independent Learners
| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
The Skills Bootcamp in Digital Marketing is an 11-week program that covers various aspects of digital marketing, including segmentation, targeting, social media, SEO, and email marketing. Delivered through in-person taught sessions and online self-study, the program aims to equip graduates with the skills and knowledge necessary for careers in digital marketing. Participants have the opportunity to achieve the DMI Professional Diploma in Digital Marketing qualification and receive comprehensive support, including career coaching and industry mentorship.
Program Outline
Outline:
Content:
The Skills Bootcamp in Digital Marketing covers various aspects of the field, including:
- Segmentation, targeting, and positioning
- Brand personality and creative content
- Social media and online behavior
- Search engine optimization (SEO) and advertising
- Online advertising principles
- Email marketing principles
- Measuring online activity
- Digital marketing strategy
Structure:
The program is delivered through 10 in-person taught days spread across 11 weeks at Frenchay Campus, Bristol. Participants will also complete online self-study content (videos and activities) in their own time. This requires around 2.5 hours of self-study per week.
Course Schedule:
The Bootcamp provides an indicative schedule outlining the main topics covered each week:
- Week 1: Introduction to the Skills Bootcamp and Digital Marketing
- Week 2: Brand personality and creative content
- Week 3: Social media and online behavior
- Week 4: Principles of search engine optimization and advertising
- Week 5: Principles of online advertising
- Week 6: Self-study week
- Week 7: Principles of email marketing
- Week 8: Employability focus
- Week 10: Measuring online activity
Unique approaches:
The program emphasizes practical skills development through interactive activities and portfolio building. It also offers support in career planning and employability skills development.
Careers:
Career paths:
The program aims to equip graduates with the skills and knowledge necessary to pursue careers in various digital marketing roles, such as:
- Digital marketing assistant
- Digital marketing officer/executive
- Digital marketing manager
Opportunities:
The program provides access to employment opportunities through partnerships with various organizations. It also offers support in career coaching, CV/LinkedIn profile development, and connections with industry mentors.
Outcomes:
Graduates can expect to earn salaries ranging from £18,000 to £25,000 for entry-level positions and up to £45,000 for more senior roles.
- 1:1 access to the Skills Bootcamp Team
- Career coaching
- CV/LinkedIn profile development
- Industry mentorship
University of the West of England (UWE Bristol)
Overview:
University of the West of England (UWE Bristol) is a public university located in Bristol, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. UWE Bristol is known for its strong focus on practical learning, industry partnerships, and its commitment to providing a supportive and inclusive learning environment.
Services Offered:
Student Life and Campus Experience:
UWE Bristol offers a vibrant and diverse student experience. Students can engage in a wide range of activities, including:
Accommodation:
On-campus and city center accommodation options are available.Sports, Societies, and Activities:
Students can participate in various sports clubs, societies, and activities, catering to diverse interests.Career Development:
The university provides support for career exploration, job hunting, and professional development.Campus and Facilities:
UWE Bristol has three campuses across the city, offering state-of-the-art facilities and inspiring learning environments.Key Reasons to Study There:
Industry-Relevant Programs:
UWE Bristol's programs are designed with industry input, ensuring graduates are equipped with the skills needed for successful careers.Modern Facilities:
The university boasts modern facilities, including well-equipped labs, libraries, and sports centers.Supportive Environment:
UWE Bristol provides a supportive and inclusive learning environment, with dedicated staff and student support services.Vibrant City Location:
Bristol is a dynamic and culturally rich city, offering a wide range of opportunities for students to explore and engage with.Academic Programs:
UWE Bristol offers a wide range of academic programs, including:
Undergraduate Study:
Programs across various disciplines, including business, engineering, health, and creative arts.Postgraduate Study:
Master's and PhD programs in specialized fields.International Study:
Programs designed for international students, offering a global learning experience.Online Study:
Fully online and distance learning courses for working professionals.Other:
- UWE Bristol has invested significantly in new facilities, including the largest low carbon student accommodation development in the UK.
- The university has a strong reputation for research, with world-leading research across a wide spectrum of subject areas.
- UWE Bristol has a large and active alumni network, connecting graduates across the globe.
- The university has a strong commitment to civic engagement and community outreach.
Entry requirements
- This Bootcamp specifically helps individuals launch a career in digital marketing.
- It provides tailored training to cultivate your digital marketing skills and gain a relevant qualification.
- The program also assists in finding a position utilizing those acquired skills.
Eligibility
- Bootcamps are open to those within the West of England region (including Bristol, South Gloucestershire, Bath and Northeast Somerset, and North Somerset).
- While each cohort targets specific audiences, applications from individuals meeting basic criteria are considered. These include:
- Be 19 years or older
- Not in full-time or part-time education currently
- Possessing the right to live and work in the UK
- Residing or being employed in Bristol, South Gloucestershire, Bath and Northeast Somerset, or North Somerset (includes individuals near these boundaries)
- Not holding a digital marketing qualification at Level 6 or above
UWE Bristol particularly encourages applications from individuals identifying with these underrepresented groups:
- Female
- Black and minoritised ethnic backgrounds
- Individuals with disabilities
Learner commitment
Each Bootcamp requires participant commitments:
- Attending all in-person tutor-led sessions held at Frenchay Campus (Bristol BS16 1QY)
- Completing and submitting all portfolio tasks after each weekly session
- Fulfilling all required online self-study
- Undertaking exam preparation and taking the DMI online exam within three months after Skills Bootcamp completion
- Actively seeking a digital marketing-related role within six months of the Bootcamp
