Skills Bootcamp in Digital Marketing - Independent Learners

Program Overview

The Skills Bootcamp in Digital Marketing is an 11-week program that covers various aspects of digital marketing, including segmentation, targeting, social media, SEO, and email marketing. Delivered through in-person taught sessions and online self-study, the program aims to equip graduates with the skills and knowledge necessary for careers in digital marketing. Participants have the opportunity to achieve the DMI Professional Diploma in Digital Marketing qualification and receive comprehensive support, including career coaching and industry mentorship.

Program Outline

Outline:

Content:

The Skills Bootcamp in Digital Marketing covers various aspects of the field, including:

• Segmentation, targeting, and positioning
• Brand personality and creative content
• Social media and online behavior
• Search engine optimization (SEO) and advertising
• Online advertising principles
• Email marketing principles
• Measuring online activity
• Digital marketing strategy

Structure:

The program is delivered through 10 in-person taught days spread across 11 weeks at Frenchay Campus, Bristol. Participants will also complete online self-study content (videos and activities) in their own time. This requires around 2.5 hours of self-study per week.

Course Schedule:

The Bootcamp provides an indicative schedule outlining the main topics covered each week:

• Week 1: Introduction to the Skills Bootcamp and Digital Marketing
• Week 2: Brand personality and creative content
• Week 3: Social media and online behavior
• Week 4: Principles of search engine optimization and advertising
• Week 5: Principles of online advertising
• Week 6: Self-study week
• Week 7: Principles of email marketing
• Week 8: Employability focus
• Week 10: Measuring online activity

Unique approaches:

The program emphasizes practical skills development through interactive activities and portfolio building. It also offers support in career planning and employability skills development.

Careers:

Career paths:

The program aims to equip graduates with the skills and knowledge necessary to pursue careers in various digital marketing roles, such as:

• Digital marketing assistant
• Digital marketing officer/executive
• Digital marketing manager

Opportunities:

The program provides access to employment opportunities through partnerships with various organizations. It also offers support in career coaching, CV/LinkedIn profile development, and connections with industry mentors.

Outcomes:

Graduates can expect to earn salaries ranging from £18,000 to £25,000 for entry-level positions and up to £45,000 for more senior roles.

• 1:1 access to the Skills Bootcamp Team
• Career coaching
• CV/LinkedIn profile development
• Industry mentorship