Skills Bootcamp in Digital Marketing - Employed Learners

Program Overview

The Skills Bootcamp in Digital Marketing is a 10-week program designed for working professionals seeking to enhance their digital marketing skills. Participants will gain comprehensive knowledge in various digital marketing areas, develop a portfolio, and earn the DMI Professional Diploma in Digital Marketing. The program is delivered by experienced professionals and offers flexible learning options to accommodate working schedules. Graduates will be equipped with the skills and knowledge to succeed in digital marketing careers.

Program Outline

Degree Overview:

Overview:

The Skills Bootcamp in Digital Marketing is designed for working professionals who want to boost their digital marketing skills and advance their careers. This 10-week bootcamp, funded by the West of England Combined Authority, provides participants with the knowledge and skills they need to become competent digital marketers. Participants will learn about various digital marketing areas, develop a portfolio of work, and earn the DMI Professional Diploma in Digital Marketing.

Objectives:

• To equip participants with the essential skills and knowledge to become competent digital marketers.
• To enable participants to develop a portfolio of digital marketing work.
• To help participants achieve the DMI Professional Diploma in Digital Marketing.
• To support participants in implementing a personal development plan with their employer.

Outline:

Content:

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• YouTube and Display Advertising
• Email Marketing
• Analytics
• Digital Marketing Strategy

Structure:

• The bootcamp consists of 10 weekly taught sessions over 11 weeks.
• Each session focuses on a specific area of digital marketing.
• Participants will complete online self-study sessions and portfolio tasks.
• The bootcamp concludes with the DMI online exam.

Individual Modules:

• Module 1: Introduction to Digital Marketing
• Provides a comprehensive overview of digital marketing concepts and strategies.
• Covers topics such as digital marketing channels, customer journeys, and digital marketing planning.
• Module 2: Content Marketing
• Explores the creation and distribution of valuable, relevant, and consistent content to attract and engage a target audience.
• Discusses content strategy, content creation, and content distribution.
• Module 3: Social Media Marketing
• Provides an in-depth understanding of social media marketing strategies and tactics.
• Covers topics such as social media platforms, social media content, and social media analytics.
• Module 4: Search Engine Optimization (SEO)
• Explains the process of optimizing websites to rank higher in search engine results pages.
• Covers topics such as keyword research, on-page optimization, and off-page optimization.
• Module 5: Pay Per Click (PPC)
• Explores the use of paid advertising to reach a target audience on search engines and other online platforms.
• Covers topics such as keyword selection, ad creation, and campaign management.
• Module 6: YouTube and Display Advertising
• Covers topics such as video advertising, display advertising, and retargeting.
• Module 7: Email Marketing
• Explains the use of email marketing to build relationships with customers and promote products or services.
• Covers topics such as email list building, email design, and email automation.
• Module 9: Analytics
• Explains the use of data analytics to track and measure the performance of digital marketing campaigns.
• Covers topics such as web analytics, social media analytics, and campaign reporting.
• Module 10: Digital Marketing Strategy
• Provides a framework for developing and implementing a comprehensive digital marketing strategy.
• Covers topics such as market research, competitive analysis, and digital marketing planning.

Assessment:

• Portfolio tasks: Participants will complete a series of portfolio tasks throughout the program to demonstrate their understanding of the concepts covered.
• DMI online exam: Participants will take a 2-hour online exam to assess their knowledge of digital marketing.
• Employer feedback: Employers will provide feedback on the participants' performance and progress.

Teaching:

• The program is delivered by experienced digital marketing professionals.
• A variety of teaching methods are used, including lectures, workshops, and case studies.
• Participants will have access to online learning resources and support.

Careers:

• Potential career paths: Digital Marketing Manager, Social Media Manager, Content Marketing Manager, SEO Specialist, PPC Specialist, Analytics Specialist.
• Opportunities: The program opens up opportunities for participants to work in various industries and organizations.
• Outcomes: Graduates of the program will have the skills and knowledge to succeed in a digital marketing career.

Other:

• Participants will receive a digital badge from UWE Bristol upon successful completion of the program.
• The program is designed to be flexible and accessible to working professionals.