Marketing - BA(Hons)

Program Overview

The BA(Hons) Marketing program at UWE Bristol is a three-year (or four-year with sandwich option) undergraduate course accredited by the Chartered Institute of Marketing (CIM). It equips students with the skills and knowledge to succeed in diverse marketing careers through a combination of academic rigor and practical learning, including projects, internships, and real-world case studies. The program emphasizes practical skills development, industry connections, and ethical and sustainable marketing practices, preparing students for professional marketing qualifications and successful careers in the marketing industry.

Program Outline

Degree Overview:

Overview:

The BA(Hons) Marketing program at UWE Bristol is a three-year (four-year with sandwich option) undergraduate course accredited by the Chartered Institute of Marketing (CIM). This program equips students with the necessary skills and knowledge to succeed in diverse marketing careers.

Objectives:

• Develop a comprehensive understanding of marketing principles and practices.
• Gain practical experience through projects, internships, and real-world case studies.
• Hone analytical and critical thinking skills to solve marketing problems.
• Enhance communication and presentation skills for effective marketing campaigns.
• Prepare for diverse career paths in the marketing industry.

Description:

The program combines academic rigor with practical learning, enabling students to apply their knowledge to real-world scenarios. Through lectures, workshops, and independent study, students gain a thorough understanding of key marketing concepts such as consumer behavior, branding, digital marketing, and marketing research.

Unique Program Features:

• Accredited by CIM: This accreditation provides students with valuable exemptions from professional exams and access to the CIM network.
• Sandwich Option: Students can opt for a four-year program with a paid work placement year, gaining valuable industry experience.
• Focus on Skills Development: The program emphasizes practical skills, preparing students for the demands of the job market.
• Guest Speakers and Industry Connections: Students get regular opportunities to access industry insights through guest speaker events and industry partnerships.
• Lively Community: The program fosters a supportive learning environment with research-active tutors and a strong student community.

Outline:

Content:

• Introduction to Management
• Economics for Events and Marketing
• Understanding the Principles of Marketing (Marketing and Events)
• Business Decision Making for Marketing and Events
• Enterprise and Entrepreneurship
• Marketing in Society
• Understanding Organisations and People (Marketing, Events and Tourism)
• Consumer Behaviour
• Research Methods for Marketing and Events
• Applied Marketing Practice
• Introductory Research Project (Marketing and Events)
• Marketing Planning and Practice
• Practical Digital Skills or Management Skills for Marketing and Events
• Introduction to Digital Strategy or Financial Aspects for Marketing, Events and Tourism
• Introduction to Social Marketing or Service Operations
• Placement Learning (optional)
• Contemporary Issues in Marketing
• Brand Management
• Major Project:
• Applied Business Project
• Critical Business Enquiry Project
• Enterprise Project
• Optional Modules:
• Behaviour Change and Social Marketing
• Campaign and Event Analytics
• Digital Marketing Communication
• Public Relations
• Retail Marketing and Management
• Strategic Management
• Global Marketing Management
• Events and Festivals Management
• Marketing Services and the Customer Experience
• Digital Marketing Strategy
• Work Integrated Learning (Marketing and Events)
• Cross Cultural Learning and Development
• Marketing Communications in the Digital World
This list represents the most likely available modules, and changes may occur.

Structure:

• Year 1: Focuses on foundational marketing principles and business concepts.
• Year 2: Enhances marketing knowledge with specialized modules and research skills.
• Year 3 (Optional Sandwich Year): Optional placement year for gaining industry experience.
• Year 4: Concludes the program with advanced marketing modules and a major project.

Course Schedule:

• 12 hours of weekly contact time.
• Approximately 76% independent study in Year 1.
• Approximately 76% independent study in Year 2 (or 69% with placement year).
• Approximately 68% independent study in Year 3 (or 13% with placement year).

Assessment:

Assessment Methods:

• Coursework (essays, reports, business plans, etc.)
• Examinations
• Presentations
• Group work
• Individual projects

Assessment Criteria:

• Knowledge and understanding of marketing concepts
• Application of marketing principles to real-world scenarios
• Critical thinking and analysis
• Communication and presentation skills
• Professional development and employability skills

Teaching:

Teaching Approach:

• Student-centered learning
• Balance between academic rigor and practical application
• Emphasis on independent learning and research
• Development of communication, IT, and problem-solving skills

Faculty:

• Experienced and research-active tutors
• Industry professionals
• Guest speakers from leading organizations

Unique Teaching Features:

• Industry-relevant case studies and projects
• Access to cutting-edge learning spaces
• Professional accreditation support from CIM
• Opportunities for internships and work placements
• Career coaching and employability support

Careers:

Career Paths:

• Client-side marketing roles (e.g., marketing executive, account executive)
• Agency-side marketing roles (e.g., marketing manager, campaign manager)
• Management positions in marketing departments
• Marketing careers in various industries (e.g., consumer goods, technology, finance)
• Entrepreneurship and start-ups

Career Opportunities:

• Brand management
• Advertising
• Market research
• Digital marketing
• Event management
• Public relations
• Graduate management schemes

Career Outcomes:

• Employment in leading companies (e.g., Disney, Intel, GlaxoSmithKline)
• Success in postgraduate studies
• Business and research careers
• Excellent graduate employability rates

Other:

• The program is located in Bristol, a vibrant city with a thriving marketing industry.
• The Bristol Business School offers state-of-the-art facilities for learning and collaboration.
• The program emphasizes ethical and sustainable marketing practices.
• The program prepares students for professional marketing qualifications, such as the CIM professional exams.
• The UWE careers service provides support for internships, job opportunities, and career planning.

Conclusion:

The BA(Hons) Marketing program at UWE Bristol is a comprehensive and well-rounded program that prepares students for successful careers in the dynamic world of marketing. Its emphasis on practical skills, industry connections, and student-centered learning makes it an attractive option for those seeking a rewarding career in this field.

Full-time; Sandwich

| Fees | Amount (£) | |---|---| | Home Annual (Per Year) Fee | 9250 | | Home Full Annual Fee Following Placement Year | 9250 | | Home Module Fee (15 Credit) | 1156 | | Home Placement Year Fee | 1156 | | Home Reduced Annual Fee Following Placement Year | 8094 | | International Annual (Per Year) Fee | 15850 | | International Full Annual Fee Following Placement Year | 15850 | | International Module Fee (15 Credit) | 1981 | | International Placement Year Fee | 1981 | | International Reduced Annual Fee Following Placement Year | 13869 | | Offshore Annual (Per Year) Fee | 9250 | | Offshore Full Annual Fee Following Placement Year | 9250 | | Offshore Module Fee (15 Credit) | 1156 | | Offshore Placement Year Fee | 1156 | | Offshore Reduced Annual Fee Following Placement Year | 8094 |

Indicative Additional Costs

| Fees | Amount (£) | |---|---| | Additional Course Costs Indicative Maximum Cost Per year | 400 |