Marketing - MSc/Postgraduate Diploma/Postgraduate Certificate

Program Overview

---

The MSc/Postgraduate Diploma/Postgraduate Certificate in Marketing at Bristol Business School equips students with the skills and knowledge to excel in marketing. The program features a dynamic curriculum, real-world focus, and opportunities for practical application. Graduates are well-positioned for rewarding careers in digital marketing, business development, and other marketing fields.

Program Outline

---

Degree Overview:

---

Overview:

The MSc/Postgraduate Diploma/Postgraduate Certificate in Marketing at the Bristol Business School aims to equip students with the necessary skills and knowledge to excel in the field of marketing. The program welcomes students from diverse academic backgrounds and provides a solid foundation in marketing concepts, strategies, and practical applications.

---

Objectives:

• Develop critical thinking skills for success in marketing.
• Provide opportunities to apply marketing skills to real-world scenarios.
• Equip students with comprehensive knowledge of marketing principles, including planning, strategy development, implementation, customer analysis, market and industry analysis, marketing communications, research, investigation, and data analysis.
• Enhance problem-solving abilities and personal development through professional skills training.
• Foster a real-world focus through engagement with industry professionals, guest lectures, and research opportunities involving real marketing problems.

---

Description:

The program features a dynamic curriculum that remains updated with the latest industry trends and developments. Students benefit from a well-rounded education encompassing both theoretical knowledge and practical application. The program emphasizes the development of essential skills for success in the modern marketing landscape, including intellectual and practical skills such as communication, numerical analysis, and presentation capabilities.

---

Outline:

---

Content:

• Mandatory Modules:
• Customer Behaviour
• Customer Relationship Marketing
• Data Driven Marketing
• E-Commerce
• Fundamentals of Marketing Communications
• Global Marketing
• Marketing Strategy
• Optional Modules:
• Artificial Intelligence
• Corporate Communications
• Creative Marketing Methods
• Ethical Marketing Practice
• Marketing and Sustainability
• Promotion and Society
• Retail and Fashion
• Search Engine Marketing
• Social Marketing
• Social Media Marketing
• Video Game Marketing
• Dissertation/Project:
• Students can choose between an Enterprise Project - New Business Plan, a Research Project Module, or a Work-Based Learning Project.

---

Structure:

• The program is offered full-time, starting in September.
• Students typically attend classes two to three days per week for one year.
However, students will generally be assessed on their understanding of the subject matter, their ability to apply their knowledge to real-world scenarios, and their critical thinking and communication skills.

---

Teaching:

---

Teaching Methods:

The program utilizes various teaching methods, including formal lectures, seminar sessions, group work, and independent study. Independent study is emphasized to promote problem-solving skills.

---

Faculty:

The program is taught by experienced faculty members with expertise in various marketing subfields.

---

Unique Approaches:

The program prioritizes a real-world focus through engagement with industry professionals, guest lectures, and research opportunities.

---

Careers:

---

Career Paths:

The program prepares graduates for a wide range of rewarding careers in marketing, including:

• Digital Marketing Manager
• Commercial Director
• Marketing and Development Manager
• Head of Business Development and Marketing
• Senior Direct Marketing Manager

---

Opportunities:

Graduates are well-positioned to secure employment opportunities with leading companies.

---

Outcomes:

The program boasts a strong track record of graduate success, with alumni securing positions in renowned organizations such as Creative England, SCISYS, and Telefónica UK.

---

Other:

---

Program Features:

• Access to cutting-edge learning spaces in the new £55m Bristol Business School.
• Participation in the Business Advice Clinic to gain practical market research experience.

---

Full-timeFeesAmount (£) Home Award Fee10750 Home Module Fee (15 Credit)896 International Award Fee16750 International Module Fee (15 Credit)1396 Offshore Award Fee16750 Offshore Module Fee (15 Credit)1396