MASS COMMUNICATIONS: STRATEGIC COMMUNICATIONS
Program Overview
Oklahoma City University's Strategic Communications program equips students with the skills and knowledge to become effective storytellers and strategic influencers in public relations, advertising, and digital media. Through hands-on experience and cutting-edge coursework, graduates are prepared for dynamic careers in these industries. The program emphasizes real-world application, ethical conduct, and a collaborative learning environment, leading to a 100% employment rate within three months of graduation.
Program Outline
Degree Overview:
The Strategic Communications degree program at Oklahoma City University equips students with the skills and knowledge to become persuasive storytellers and strategic influencers in the fields of public relations, advertising, and digital media. Through a blend of theory and hands-on experience, the program prepares graduates for dynamic careers in these exciting industries.
Key Objectives:
- Develop a versatile skill set encompassing media production, digital strategy, and effective messaging.
- Master the art and science of communication to gain a competitive edge in the rapidly evolving media landscape.
- Engage in cutting-edge coursework that fosters creativity and critical thinking.
- Benefit from intimate class sizes and a collaborative environment.
Program Description:
The Strategic Communications program emphasizes real-world application. Students start gaining hands-on experience from their first semester, learning practical skills needed for success in today's multimedia environment. They participate in creating strategic communications campaigns for local, national, and global brands, develop social media campaigns for clients, and write, shoot, and edit videos, documentaries, and commercials. The program also focuses on crisis communication and media relations, preparing students for challenges they may face in professional settings. Ethical codes and guidelines are emphasized, ensuring graduates understand the importance of professional conduct.
Outline:
The program consists of 40-42 credit hours, divided into three categories:
Required Mass Communication Courses (15 credit hours):
- MCOM 1103: Introduction to Mass Communications
- MCOM 1213: Media Writing
- MCOM 3013: Mass Communications Research Strategies and Skills
- MCOM 4213: Legal and Ethical Principles of Media
- MCOM 4313: Senior Seminar and Portfolio Assessment
Additional Requirements (25-27 credit hours):
- MCOM 2203: Principles of Advertising
- MCOM 2313: Principles of Public Relations
- MCOM 3503: Media Relations and Event Management
- MCOM 3613: Strategic Communications Writing
- MCOM 3813: Strategic Communications Planning
- MCOM 4013: Strategic Communications Campaigns
- MCOM 4303: Promotional Methods and Strategies
- MCOM 4481-3: The Professional Experience: Communications or MCOM 3241 Publication Administration (may be repeated 3 times)
Teaching:
The program boasts experienced faculty with diverse professional backgrounds in advertising, news broadcasting, corporate video production, marketing research, newspaper publishing, public relations, and sports journalism. They offer personalized attention in small class sizes, creating a collaborative learning environment.
Careers:
Graduates of the Strategic Communications program are equipped for a wide range of exciting career opportunities, including:
- Public relations specialist
- Advertising account executive
- Social media manager
- Digital content creator
- Event planner
- Marketing communications specialist
- Journalist
- Public affairs officer
- Communications consultant
Other:
The program boasts a 100% employment rate within three months of graduation, showcasing its effectiveness in preparing students for the workforce.
Oklahoma City University: A Comprehensive Overview
Overview:
Oklahoma City University (OCU) is a private, coeducational university located in Oklahoma City, Oklahoma. Founded in 1904, OCU is a vibrant institution with a strong commitment to academic excellence, student success, and community engagement.
Services Offered:
OCU offers a wide range of services to its students, including:
Academic Support:
Academic advising, tutoring, writing centers, and other resources to help students succeed in their studies.Student Life:
A variety of student organizations, clubs, and activities to foster a sense of community and provide opportunities for personal growth.Housing:
On-campus housing options for students, including residence halls and apartments.Financial Aid:
Scholarships, grants, loans, and other financial assistance programs to help students afford their education.Career Services:
Career counseling, job placement assistance, and internship opportunities to help students prepare for their future careers.Health Services:
Health care services for students, including a health center and counseling services.Student Life and Campus Experience:
OCU offers a vibrant and engaging campus experience for its students. Students can participate in a wide range of activities, including:
Athletics:
OCU is a member of the NCAA Division II and offers a variety of intercollegiate sports.Arts and Culture:
OCU has a strong arts and culture scene, with a variety of performances, exhibitions, and events throughout the year.Community Engagement:
OCU encourages students to get involved in the local community through service learning and volunteer opportunities.Key Reasons to Study There:
Small Class Sizes:
OCU has a 11:1 student-to-faculty ratio, which allows for personalized attention and close relationships with professors.Strong Academic Programs:
OCU offers a wide range of undergraduate and graduate programs, including business, science, communications, health care, religion, performing arts, and more.Beautiful Campus:
OCU's campus is located on 104 park-like acres in the heart of Oklahoma City.Vibrant City:
Oklahoma City is a growing and dynamic city with a lot to offer students, including entertainment, dining, culture, and more.Financial Aid:
OCU offers generous financial aid packages to help students afford their education.Academic Programs:
OCU offers over 100 undergraduate and graduate programs across a variety of disciplines, including:
