Creative Writing for Marketing MSc

Program Overview

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This unique MSc program combines advanced creative writing skills with contemporary marketing principles, equipping graduates with a specialized skill set in both disciplines. It prepares students for careers in the creative industries and broader marketing field, offering opportunities for tailored workplace experience and a specialist dissertation project. Graduates are highly sought after by leading organizations, including Google, Microsoft, and Ogilvy.

Program Outline

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Creative Writing for Marketing MSc

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Degree Overview:

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This program is the only postgraduate course in the UK that offers a fusion of Creative Writing and Marketing disciplines.

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It aims to equip students with both a broad range of advanced creative writing skills and contemporary marketing principles and theories grounded in research and real-world practices.

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Objectives:

• Blend creative writing practice with innovative marketing principles.
• Enable graduates to generate, implement, and evaluate marketing and branding activities with enhanced creativity.
• Produce graduates who are specialists in both Creative Writing and Marketing, providing them with a unique skill set.
• Prepare graduates for careers in both the creative industries and the broader marketing field.

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Description:

• Taught by experts in the field.
• Focuses on key areas of Creative Writing for Marketing.
• Includes a specialist dissertation project.
• Offers the opportunity for a tailored workplace experience.

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Outline:

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Duration:

• 1 year full-time
• 24 months part-time
• 16 months full-time with placement
• 2 years full-time with placement

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Modules:

• Creative Writing: Develop core skills like narrative structure, character development, and dialogue writing.
• Marketing Communications: Understand the fundamental principles and approaches of effective marketing communication.
• Social Media Marketing: Explore the dynamics and strategies of successful social media campaigns.
• AI and Creativity: Study the intersection of artificial intelligence and creativity in marketing contexts.
• Digital Marketing: Gain knowledge of digital marketing tools and techniques.
• Marketing Research: Develop skills in conducting market research and interpreting data.
• Brand Management: Understand the principles of brand building and management.
• Dissertation: Conduct in-depth research and produce a written dissertation on a chosen topic within Creative Writing and Marketing.

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Structure:

• The program blends theoretical knowledge with practical application through assignments, case studies, industry projects, and the dissertation.
• Students will gain hands-on experience through the opportunity to tailor their studies with a work placement.

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Schedule:

• The program starts in September.
• The specific schedule of modules and classes will be available closer to the program start date.

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Assessment:

• Diverse assessments across the program including portfolios, academic essays, creative work, reports, critical commentaries, research proposals, presentations (including group presentations), and a dissertation or professional project.
• Emphasis on both knowledge application and critical thinking skills.
• Feedback provided through lectures, tutorials, peer workshops, and individual meetings with faculty.

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Teaching:

• Active teaching strategies utilized through peer workshops, case studies, practice-based seminars, industry speakers, learning technologies, blended learning, and personal tutoring.
• Integrated approach combines lectures, diverse reading lists, practical writing exercises, peer and tutor feedback, reflective writing exercises, and technology integration.
• Practice-based elements inspired by Gibbs' "Learning by Doing" reflective learning cycle to link theory and practice.

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Careers:

• Graduate as uniquely skilled marketeers with a specialist skill set in
• Expertise in producing creative content for various businesses, adding significant value to brands.
• Well-equipped for the fast-growing creative industries and the broader marketing field.
• Career opportunities in:
• Marketing communications
• Creative copywriting
• Social media marketing
• Marketing research
• Brand management
• Advertising
• Content marketing
• Public relations
• Journalism
• Research and academia
• Alumni have found success in roles at diverse organizations like:
• Google
• Microsoft
• P&G
• Apple
• Ogilvy
• BBC
• The Guardian
• And many more

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Other:

N/A

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2024/5 UK £13,750 International £23,615