Digital Business MSc

Program Overview

The Digital Business MSc program at Newcastle University prepares students for the challenges and opportunities of the digital landscape. It focuses on core components of digital business, including cutting-edge technologies, long-term business strategies, and data analysis for decision-making. The program offers a blended learning approach, combining online and face-to-face elements, and is led by world-class researchers and industry experts. Graduates are equipped with the skills and knowledge to pursue a wide range of careers in various sectors, including software engineering, business analysis, and digital marketing.

Program Outline

Degree Overview:

Digital Business MSc

Objectives:

• Prepare students for the challenges and opportunities of the ever-changing digital landscape.
• Equip students with the skills and knowledge to foster, implement, and evaluate e-business initiatives across all functional areas of an organization.

Program Description:

• Focuses on the core components of digital business, including:
• Cutting-edge technologies
• Long-term business strategies
• Enterprise and entrepreneurial components, with a focus on creativity and innovation
• Alignment of people behavior
• Digital business identification and planning
• Data analysis for business decision-making
• Offers a stimulating curriculum and supportive teaching and learning environment.

E-commerce Pathway:

• Available as a specialization focusing on digital commerce.

Outline:

Compulsory Modules:

• Dissertation (60 credits)
• Research Methods (20 credits)
• Data Analytics for Managers (10 credits)
• Strategy, Management and Information Systems (20 credits)
• E-Business (10 credits)
• Digital Start-up (10 credits)
• Digital Marketing (10 credits)
• Project Management (10 credits)
• Technology Change and Innovation Management (10 credits)
• Realising value from digital business (10 credits)
• Digital Transformation for Social Good (10 credits)

Delivery and Teaching Methods:

• Blended learning approach combining online and face-to-face elements.
• Interactive lectures, seminars, workshops, and group projects.
• Use of industry-standard software and technologies.
• Access to online learning resources through Canvas.

Assessment:

• Varies depending on the modules.
• Includes a combination of:
• Case studies
• Design or creative projects
• Essays
• Professional skills assessments
• Oral presentations
• Posters
• Portfolios
• Problem-solving exercises
• Reports
• Reflective logs
• Research proposals
• Research papers
• Written exercises

Teaching:

• Led by world-class researchers and industry experts.
• Connections with Newcastle's £350 million flagship project, Newcastle Helix.
• Access to industry-standard software and technologies.
• Opportunities for guest lectures from digital and tech innovation leaders.

Careers:

• Prepares students for a wide range of careers in various sectors.
• Graduates have pursued roles such as:
• Software Engineer
• Founder/Co-Founder
• Business Analyst
• Senior Digital Media Specialist
• Professional Systems Engineer
• Senior Account Manager
• Senior Software Engineer
• IT Business Analyst
• Lead Analyst
• Product Manager
• Data Analyst
• Project Manager
• Client Development Director
• Sales Consultant
• Digital Adoption Specialist
• Digital Transformation Manager
• Head Of Data

Other:

• Newcastle University Business School is one of the largest and best in the country.
• Program benefits from connections with Newcastle Helix, an innovation hub and community.
• Students receive support from:
• Peers
• Academics
• Personal tutors
• Student representatives
• Accredited by the Association to Advance Collegiate Schools of Business (AACSB), European Quality Improvement System (EQUIS), and Association of MBAs (AMBA).