Marketing

Program Overview

This online Marketing MSc/PgDip/PgCert program provides expertise in digital marketing, advertising, branding, and analytics. Delivered through an interactive online platform, it offers a flexible part-time format and prepares graduates for careers in marketing management, brand development, and other specialized areas. Accredited by the Chartered Institute of Marketing, the program equips students with highly sought-after qualifications and connects them with industry experts through case studies and research-led content.

Program Outline

Marketing MSc/PgDip/PgCert: Online Distance Learning

Degree Overview:

• Program: Online Marketing MSc/PgDip/PgCert
• Delivery: Online distance learning
• Duration:
• MSc: 30 months part-time
• PgDip: 24 months part-time
• PgCert: 12 months part-time
• Overview:
• Designed for tomorrow's digital marketing world, this online program offers expertise in advertising, branding, user experience (UX) design, marketing analytics, and more.
• Provides an exceptional education without requiring relocation.

Outline:

• Subjects covered:
• Marketing
• Advertising
• Brand management
• Consumer behaviour
• Marketing research & analytics
• UX design
• Digital marketing
• Retail marketing
• Services marketing
• Social media marketing
• Marketing ethics, consumption and technology
• Marketing management
• Marketing communications strategies and tactics

Assessment:

• Based on essays, discussions, blogs, online presentations, interactive quizzes, assignments, or group work.
• Dissertation required for MSc program.

Teaching:

• Online platform with interactive lectures, seminars, and individual tutorials.
• Opportunities to build connections with fellow students through project and team work.
• Content features video, discussion boards, interactive quizzes, recorded and live seminars, journals, and ebooks.

Careers:

• Holds potential for careers in marketing management, brand development, and other specialized areas.
• Equips graduates for various sectors in both traditional and digital contexts.

Other:

• Program accredited by the Chartered Institute of Marketing (CIM).
• CIM qualifications highly sought after by employers.
• Graduates hold diverse positions ranging from marketing specialists to managers in business development, hospitality, sales, retail, project management, communications, and education.
• The online format features contemporary research-led content, input from industry experts, and case studies.

MSc UK / EU / International: £15,000 (total cost) You can pay in instalments of £1,667 per 20 credits. PgDip UK / EU / International: £10,000 (total cost) You can pay in instalments of £1,667 per 20 credits. PgCert UK / EU / International: £5,000 (total cost) You can pay in instalments of £1,667 per 20 credits.