Bachelor of Science in Business and Data Analytics

Program Overview

The Bachelor of Science in Business and Data Analytics (BS BDA) program at CityU combines business knowledge with data analysis skills, preparing graduates for careers in various fields. Emphasizing hands-on learning through real-world projects, the program offers flexibility with online and mixed-mode formats. Graduates have strong job growth prospects and high earning potential in roles such as Business Intelligence Analyst and Data Analyst.

Program Outline

Degree Overview:

• Focus:
Combines business knowledge with cutting-edge data analysis skills.
• Benefits:
Graduates are prepared for careers in various fields like retail, marketing, manufacturing, operations, and more.
• Practicality:
Emphasizes hands-on learning through real-world projects, case studies, and simulations.
• Faculty:
Experienced professionals with industry knowledge and practical insights.
• Interdisciplinary:
Integrates business, data analysis, and technology concepts.
• Flexibility:
Offers online and mixed-mode formats.
• Specializations:
Business Intelligence & Analytics, Data Technology Management.

Outline:

• Structure:
180 credits, including general education, data analytics major, and specialization courses.
• Course Schedule:
Varies depending on the format (online or mixed-mode).
• Modules:
• Data Acquisition:
Identifying, acquiring, cleansing, and organizing data.
• Data Analysis and Modeling:
Analyzing data to develop business solutions.
• Business Solution Optimization and Decision Making:
Utilizing models to find optimal solutions and make effective decisions.
• Visualization and Monitoring:
Evaluating the effectiveness of proposed solutions using visualization tools.
• Faculty:
Experienced professionals with industry experience and knowledge.
• Unique Approaches:
Hands-on learning through projects, case studies, and simulations.
• Financial Aid:
Grants, loans, work study, and scholarships available.
• Military Tuition Benefits:
Yellow Ribbon school offering discounts and accepting GI Bill® and Tuition Assistance.