Program Overview
Robert Morris University's Content Creation Certificate Program equips students with the skills to create, manage, and distribute digital content across platforms. Through hands-on learning and industry partnerships, graduates gain proficiency in multimedia storytelling, digital imaging, and live stream production, preparing them for careers in media, marketing, and communication.
Program Outline
Degree Overview
Overview
This 12-credit certificate program aims to equip students with the essential skills and knowledge needed to effectively create, manage and distribute digital content across various platforms. It fosters digital literacy and prepares students to meet the demands of content-driven industries. The program enhances employability and adaptability in a rapidly evolving professional landscape, empowering graduates to excel as content creators and communicators.
Objectives
- Develop proficiency in crafting diverse digital content, including written, visual, and audio elements.
- Master industry-standard tools and software for creating and editing content across various formats.
- Integrate ethical considerations and legal principles (copyright, fair use) into the content creation process.
Outline
Program Content
The program delivers comprehensive instruction in digital content creation, encompassing diverse media formats and communication strategies. The curriculum focuses on practical application, equipping graduates with the skills and knowledge to excel in today's digital landscape.
Structure
- Credits: 12
- Duration: Variable (part-time, full-time options available)
- Delivery: On-campus
- Modules: 4 (details below)
Course Schedule
The program offers flexibility to accommodate diverse schedules. Students can select a part-time or full-time path to complete their coursework.
Modules
Storytelling Using Multimedia
Live Stream Production & Podcasting
Digital Imaging
Digital Photography
Assessment
Assessment Methods
- Assignments: Evaluate students' ability to apply learned concepts and skills in practical content creation tasks.
- Examinations: Assess understanding of key theoretical frameworks and knowledge base relating to digital content.
- Projects: Provide opportunities for applying learned skills and knowledge in collaborative projects, demonstrating proficiency in content creation and communication.
Assessment Criteria
- Content Quality: Originality, clarity, engagement, effectiveness in achieving communication goals.
- Technical Proficiency: Mastery of relevant software, tools, and technical aspects of content creation.
- Critical Analysis: Understanding of conceptual frameworks, ethical considerations and critical evaluation of content.
Teaching
Teaching Methods
- Interactive lectures: Engage students in active learning, exploration of key concepts and critical discussion.
- Hands-on workshops: Provide opportunities to practically apply skills and knowledge through guided exercises and project work.
- Collaborative learning activities: Foster teamwork, communication and peer-learning through various group assignments and projects.
Faculty
The program features experienced faculty with expertise in digital media, content creation, communication, and relevant industry experience. Their expertise ensures students receive relevant and practical instruction.
Unique Approaches
- Project-Based Learning: The program emphasizes hands-on, project-based learning, enabling students to apply knowledge and skills in real-world scenarios and develop a portfolio of their work.
- Industry Partnerships: The program collaborates with industry professionals and organizations, providing students with access to guest speakers, networking opportunities and real-world insights.
- Technology Integration: Students utilize cutting-edge technologies and software, ensuring they are well-prepared for the demands of contemporary content creation roles.
Careers
Career Opportunities
The program equips graduates with skills and knowledge sought after in various industries, including:
- Media and communication
- Marketing and advertising
- Public relations and social media
- Education and training
- Non-profit and government organizations
Outcomes
Graduates can pursue diverse career paths, such as:
- Content creator
- Digital marketing specialist
- Social media manager
- Multimedia journalist
- Instructional designer
- Communications specialist
Other
- Admission Requirements: High school diploma or GED required.
- Financial Aid: Financial aid options may be available to eligible students.
Conclusion
Robert Morris University's Content Creation Certificate Program offers a comprehensive and practical education, preparing students to thrive in the ever-evolving world of digital content. By combining hands-on learning with industry insights, the program empowers graduates to excel as content creators and navigate the diverse career opportunities available.
