Typography

Program Overview

Through hands-on projects, students gain creative proficiency in typographic expression and effective communication of words across various media. The program is particularly beneficial for professionals in visual communication, such as social media practitioners, writers, and business professionals who collaborate with designers or make independent visual decisions about text layout.

Program Outline

Through hands-on projects, students will gain creative proficiency in typographic expression and effective communication of words across various media.

• Objectives:
• Enhance understanding and application of design principles in typography.
• Develop expertise in using typefaces effectively for different purposes and audiences.
• Gain a strong foundation in typographic conventions and best practices.
• Description: This certificate program offers individuals interested in visual communication but without a formal design education a valuable learning opportunity.
It is particularly beneficial for professionals like social media practitioners, writers, software engineers, animators, and business professionals who collaborate with designers, manage design projects, or make independent visual decisions about text layout.

Outline:

• Program Credits: 9 credits
• Sample Courses:
• History of Visual Communications (ARTM1830) - Fall semester, no prerequisite
• Introduction to Typography (ARTM2115) - Fall semester, no prerequisite
• Advanced Typography (ARTM4110) - Spring semester, prerequisite: ARTM2115
• Course descriptions:
• History of Visual Communications:
Explores the historical development of visual communication with an emphasis on its impact on society and culture.
• Introduction to Typography: Introduces the fundamental principles of typography, including type anatomy, classification, legibility, hierarchy, and visual communication.
• Advanced Typography: Delves deeper into advanced typographic concepts and techniques, covering topics like grid systems, layout design, and creative type applications.

Assessment:

• Assessment methods:
• A combination of written assignments, projects, and presentations will be used to assess student learning and mastery of typographic principles and skills.
• Assessment criteria:
• Students will be evaluated based on their understanding and application of typographic concepts, creativity, problem-solving abilities, and overall effectiveness in communicating through typography.

Teaching:

• Teaching methods:
• The program utilizes a blend of lectures, discussions, hands-on exercises, and individual/group projects to provide a comprehensive and engaging learning experience.
• Faculty:
• Experienced and knowledgeable faculty with expertise in typography and visual communication lead the program.
• Unique approach:
• The program emphasizes practical application and real-world scenarios, equipping students with skills directly transferable to professional settings.

Careers:

• Career paths:
• Graduates can pursue various careers related to visual communication, such as graphic design, web design, advertising, marketing, publishing, and education.
• Opportunities:
• The program prepares graduates for entry-level positions and advancement opportunities within their chosen field.
• Outcomes: