BSc (Hons) Global Business Management (Marketing)

Program Overview

This BSc (Hons) Global Business Management (Marketing) program provides a comprehensive foundation in business and marketing, with a focus on global contexts. Through coursework-only assessments and technology-enhanced learning, students develop essential skills for careers in operations management, e-commerce, and marketing roles. The program also offers optional modules and academic support to enhance employability and prepare graduates for postgraduate studies.

Program Outline

Program: BSc (Hons) Global Business Management (Marketing) (Top-Up)

Degree Overview:

• Provides students with a broad foundation of business and management knowledge while developing their understanding, application and critical evaluation of marketing in a global context.
• Uses appropriate technology to support and enhance learning, including an online learning platform, lecture capture, online reading list, and guidance for independent learning.
• Aims to equip graduates with essential skills for a successful career in areas such as Operations and E-Commerce Management.

Outline:

• Year One: International Year One (Level 4).
Students join this level if they have good high school grades or equivalent.
• Year Two: Students with a Level 4 qualification join directly on this level.
They study modules like:
• Academic Skills and Employability
• Market Research and Planning
• Strategic Frameworks and Cultural Contexts in International Management
• Digital Business Models, Marketing and Operations
• Management Research and Analysis
• Communications and Content Marketing
• Year Three: HND merit standard or Foundation Degree holders directly join on this level and top-up their qualification to an honours degree in one year.
They can choose optional modules from:
• Undergraduate Consultancy Project
• Dissertation
• Management Enquiry
• Common modules across all years:
• Responsible Strategy
• Responsible Marketing Strategy
• Project Management
• Digital and Data Driven Marketing

Assessment:

• Coursework-only assessments.
• Supported by academic tutors and lecturers who use their industry experience to demonstrate how theory translates to real-life situations.

Teaching:

• Delivered through lectures, interactive seminars, computer-based workshops, self-directed activities, and group activities.
• Total teaching time per week: 9 hours
• Requires 31 hours per week of independent study
• Features technology-enhanced learning (TEL) embedded throughout the course to guide preparation for seminars and independent research
• Weekly academic support sessions to build ability and confidence as an academic learner

Careers:

• Positions in Operations Management, Lead Production Management, E-Commerce Management.
• Specific roles include Marketing Manager, Business Development Manager, Head of Marketing, Content Marketing Manager, Regional Sales Manager.
• Program boosts employability outcomes by providing a key set of sought-after skills.
• Applicants without formal qualifications but with appropriate work experience are encouraged to apply.

Tuition fee 2023/24 UK/Home students: £9,250 per annum International students: £19,000 per annum Tuition fee 2024/25 UK/Home students: £9,250 per annum International students: £19,750 per annum