Bachelor of Business Administration (BBA), Marketing & Professional Sales
| Program start date | Application deadline |
| 2024-08-01 | - |
| 2024-10-01 | - |
| 2024-01-01 | - |
| 2024-03-01 | - |
| 2024-05-01 | - |
| 2024-06-01 | - |
Program Overview
Anderson University's online Bachelor of Business Administration (BBA) in Marketing & Professional Sales focuses on relationship-driven selling, market research, and digital marketing. The 121-credit program can be completed in three years and prepares graduates for careers in marketing, advertising, sales, and related fields. The program is accredited by ACBSP and recognized for its affordability and use of technology in the classroom.
Program Outline
Outline:
Content:
The program focuses on relationship-driven selling, sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, product development, and strategic initiatives.
Careers:
Potential Career Paths:
Examples listed include Marketing Manager, Sales Representative, Advertising Account Executive, and Brand Manager.
Opportunities:
The program prepares graduates for careers in business-to-business and business-to-consumer marketing, advertising, sales, and related fields.
Outcomes:
Graduates are equipped with the skills and knowledge necessary to pursue an MBA or other graduate business degree.
Other:
- The program is designed to be completed in three years.
- Students can expect to gain experience in the following areas: marketing research, consumer behavior, digital marketing, social media marketing, product development, and sales management.
- The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
- Anderson University is ranked among the top regional universities in the South by U.S. News & World Report.
- The program is also recognized as one of the top-ranked, most affordable colleges in the country by the Institutional Research & Evaluation, Inc.
Anderson University
Overview:
Anderson University is a private, four-year institution located in Anderson, South Carolina. It was founded in 1911 as a women's college and became co-educational in 1929. The university offers a variety of undergraduate and graduate programs across various disciplines.
Services Offered:
Anderson University provides a range of services to its students, including:
Academic Support:
The university offers academic support services such as tutoring, study skills seminars, and writing center assistance.Disability Services:
Accommodations are provided to students with disabilities in compliance with Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990.Financial Aid:
Anderson University offers various financial aid options, including scholarships, grants, and loans.Textbook Program:
The Trojan Textbook Program includes the cost of textbooks and software in tuition for traditional undergraduate, non-traditional undergraduate, and ABSN students.Transcript Services:
Students can request official and unofficial transcripts through Anderson Central.Employer Reimbursement:
The university assists students in coordinating with their employers for tuition reimbursement.Tuition Protection Plan:
Anderson University partners with GradGuard to offer tuition insurance.Commuter Meal Plan Options:
Commuter students can purchase meal plans through the Housing Portal.Student Life and Campus Experience:
Students at Anderson University can expect a vibrant campus life with opportunities for:
Student Activities:
The university offers a wide range of clubs and organizations for students to join.Religious Activities:
Anderson University has a strong Christian focus with various organizations and activities emphasizing religious life.Recreation and Fitness:
Students have access to the Fitness Center, Athletic Campus gym, and University Pool.Campus Housing:
Residential students are required to purchase meal plans.Key Reasons to Study There:
Strong Christian Focus:
Anderson University is a faith-based institution with a strong emphasis on Christian values.Small Class Sizes:
The student-to-faculty ratio is 13:1, allowing for personalized attention from professors.Diverse Academic Programs:
The university offers a wide range of undergraduate and graduate programs across various disciplines.Vibrant Campus Life:
Students can participate in a variety of clubs, organizations, and activities.Convenient Location:
Anderson is located near Greenville, Atlanta, and Charlotte, providing access to various professional, cultural, and recreational opportunities.Academic Programs:
Anderson University offers programs in the following colleges and schools:
- College of Arts & Sciences
- College of Business
- College of Christian Studies
- College of Education
- College of Engineering
- College of Health Professions
- School of Interior Design
- School of Public Service & Administration
- The South Carolina School of the Arts
Other:
- Anderson University is recognized as a "Great College to Work For" and a nationally recognized Honor Roll Institution.
- The university is test-optional for admission.
- The average fall enrollment is over 4,000 students.
- The city of Anderson is known as the "Friendliest City in South Carolina."
- The university is committed to diversity and inclusion.
Entry Requirements:
EU Home Students:
- No previous degree is required to enroll in this program.
- Students must have completed a high school diploma or equivalent.
- Students must have a minimum GPA of 2.5.
International Students (Outside the EU):
- No previous degree is required to enroll in this program.
- Students must have completed a high school diploma or equivalent.
- Students must have a minimum GPA of 2.5.
- Students must demonstrate English language proficiency through one of the following:
- TOEFL iBT score of 80 or higher
- IELTS score of 6.5 or higher
- PTE Academic score of 58 or higher
Additional Requirements for All Students:
- Students must submit official transcripts from all previous institutions attended.
- Students may be required to submit an essay or letter of recommendation.
- Students may be required to interview with the admissions committee.
Language Proficiency Requirements:
Students whose native language is not English must demonstrate English language proficiency through one of the following:
- TOEFL iBT score of 80 or higher
- IELTS score of 6.5 or higher
- PTE Academic score of 58 or higher
