Bachelor of Business Administration (BBA), Marketing & Professional Sales

Program Overview

Anderson University's online Bachelor of Business Administration (BBA) in Marketing & Professional Sales focuses on relationship-driven selling, market research, and digital marketing. The 121-credit program can be completed in three years and prepares graduates for careers in marketing, advertising, sales, and related fields. The program is accredited by ACBSP and recognized for its affordability and use of technology in the classroom.

Program Outline

Outline:

Content:

The program focuses on relationship-driven selling, sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, product development, and strategic initiatives.

Careers:

Potential Career Paths:

Examples listed include Marketing Manager, Sales Representative, Advertising Account Executive, and Brand Manager.

Opportunities:

The program prepares graduates for careers in business-to-business and business-to-consumer marketing, advertising, sales, and related fields.

Outcomes:

Graduates are equipped with the skills and knowledge necessary to pursue an MBA or other graduate business degree.

Other:

• The program is designed to be completed in three years.
• Students can expect to gain experience in the following areas: marketing research, consumer behavior, digital marketing, social media marketing, product development, and sales management.
• The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
• Anderson University is ranked among the top regional universities in the South by U.S. News & World Report.
• The program is also recognized as one of the top-ranked, most affordable colleges in the country by the Institutional Research & Evaluation, Inc.