Bachelor of Arts (BA), Communication: Public Relations
| Program start date | Application deadline |
| 2024-08-01 | - |
| 2024-01-01 | - |
Program Overview
Anderson University's Bachelor of Arts in Communication: Public Relations equips students with the skills and knowledge to excel in communication professions. The program emphasizes writing, public relations, media production, and communication principles, fostering ethical and professional values. Graduates are prepared for careers in public relations, marketing, journalism, and other industries, with starting salaries ranging from $64,845 to $80,050.
Program Outline
Degree Overview:
The Bachelor of Arts (BA) in Communication: Public Relations at Anderson University provides students with the knowledge and skills to succeed as effective communication professionals. The program focuses on developing writing, public relations, media production, and communication skills through various approaches, including classroom studies, projects, and internships. The program also emphasizes the development of ethical and professional values.
Objectives:
- Prepare students for careers in public relations and communication fields
- Enhance students' writing, speaking, and critical thinking skills
- Instill a strong understanding of communication principles
- Provide students with opportunities for practical application of skills through internships and projects
- Cultivate ethical and responsible communication practices
Course Structure:
- The program consists of 120 total credit hours.
- Students complete 41 credit hours of University Core Requirements.
- The program requires 30 credit hours of Communication Major Core Requirements, including courses in:
- Introduction to Communication
- Public Relations Principles
- Communication Research Methods
- Media and Society
- Crisis Communication
- Public Relations Writing
- Social Media for Public Relations
- Students choose 12 credit hours of Communication Major Core Electives, allowing for specialization in areas of interest.
- The remaining 37 credit hours are dedicated to General Electives.
Assessment:
- The program utilizes various assessment methods to evaluate student learning outcomes.
- These include:
- Exams
- Quizzes
- Written assignments
- Projects
- Presentations
- Internship evaluations
Teaching:
- The program employs a faculty with diverse experience in public relations and communication fields.
- Instruction incorporates various teaching methods, including lectures, discussions, case studies, simulations, and hands-on activities.
- The program emphasizes a student-centered learning approach that encourages critical thinking, collaboration, and problem-solving.
Careers:
- Graduates of the program are prepared for careers in a wide range of industries, including:
- Public Relations
- Marketing
- Advertising
- Journalism
- Politics
- Law
- Non-profit advocacy
- Ministry
Starting Salaries:
- According to national averages, graduates can expect starting salaries ranging from:
- Public relations specialist: $66,750
- Social Media Manager: $64,845
- Technical writer: $80,050
- Editor: $75,020
Other:
- Anderson University is recognized as an Apple Distinguished School, and the program utilizes technology to enhance the learning experience.
- Students are encouraged to complete an internship within their chosen concentration to gain real-world experience.
Anderson University
Overview:
Anderson University is a private, four-year institution located in Anderson, South Carolina. It was founded in 1911 as a women's college and became co-educational in 1929. The university offers a variety of undergraduate and graduate programs across various disciplines.
Services Offered:
Anderson University provides a range of services to its students, including:
Academic Support:
The university offers academic support services such as tutoring, study skills seminars, and writing center assistance.Disability Services:
Accommodations are provided to students with disabilities in compliance with Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990.Financial Aid:
Anderson University offers various financial aid options, including scholarships, grants, and loans.Textbook Program:
The Trojan Textbook Program includes the cost of textbooks and software in tuition for traditional undergraduate, non-traditional undergraduate, and ABSN students.Transcript Services:
Students can request official and unofficial transcripts through Anderson Central.Employer Reimbursement:
The university assists students in coordinating with their employers for tuition reimbursement.Tuition Protection Plan:
Anderson University partners with GradGuard to offer tuition insurance.Commuter Meal Plan Options:
Commuter students can purchase meal plans through the Housing Portal.Student Life and Campus Experience:
Students at Anderson University can expect a vibrant campus life with opportunities for:
Student Activities:
The university offers a wide range of clubs and organizations for students to join.Religious Activities:
Anderson University has a strong Christian focus with various organizations and activities emphasizing religious life.Recreation and Fitness:
Students have access to the Fitness Center, Athletic Campus gym, and University Pool.Campus Housing:
Residential students are required to purchase meal plans.Key Reasons to Study There:
Strong Christian Focus:
Anderson University is a faith-based institution with a strong emphasis on Christian values.Small Class Sizes:
The student-to-faculty ratio is 13:1, allowing for personalized attention from professors.Diverse Academic Programs:
The university offers a wide range of undergraduate and graduate programs across various disciplines.Vibrant Campus Life:
Students can participate in a variety of clubs, organizations, and activities.Convenient Location:
Anderson is located near Greenville, Atlanta, and Charlotte, providing access to various professional, cultural, and recreational opportunities.Academic Programs:
Anderson University offers programs in the following colleges and schools:
- College of Arts & Sciences
- College of Business
- College of Christian Studies
- College of Education
- College of Engineering
- College of Health Professions
- School of Interior Design
- School of Public Service & Administration
- The South Carolina School of the Arts
Other:
- Anderson University is recognized as a "Great College to Work For" and a nationally recognized Honor Roll Institution.
- The university is test-optional for admission.
- The average fall enrollment is over 4,000 students.
- The city of Anderson is known as the "Friendliest City in South Carolina."
- The university is committed to diversity and inclusion.
