Bachelor of Arts (BA), Communication: Public Relations

Program Overview

Anderson University's Bachelor of Arts in Communication: Public Relations equips students with the skills and knowledge to excel in communication professions. The program emphasizes writing, public relations, media production, and communication principles, fostering ethical and professional values. Graduates are prepared for careers in public relations, marketing, journalism, and other industries, with starting salaries ranging from $64,845 to $80,050.

Program Outline

Degree Overview:

The Bachelor of Arts (BA) in Communication: Public Relations at Anderson University provides students with the knowledge and skills to succeed as effective communication professionals. The program focuses on developing writing, public relations, media production, and communication skills through various approaches, including classroom studies, projects, and internships. The program also emphasizes the development of ethical and professional values.

Objectives:

• Prepare students for careers in public relations and communication fields
• Enhance students' writing, speaking, and critical thinking skills
• Instill a strong understanding of communication principles
• Provide students with opportunities for practical application of skills through internships and projects
• Cultivate ethical and responsible communication practices

Course Structure:

• The program consists of 120 total credit hours.
• Students complete 41 credit hours of University Core Requirements.
• The program requires 30 credit hours of Communication Major Core Requirements, including courses in:
• Introduction to Communication
• Public Relations Principles
• Communication Research Methods
• Media and Society
• Crisis Communication
• Public Relations Writing
• Social Media for Public Relations
• Students choose 12 credit hours of Communication Major Core Electives, allowing for specialization in areas of interest.
• The remaining 37 credit hours are dedicated to General Electives.

Assessment:

• The program utilizes various assessment methods to evaluate student learning outcomes.
• These include:
• Exams
• Quizzes
• Written assignments
• Projects
• Presentations
• Internship evaluations

Teaching:

• The program employs a faculty with diverse experience in public relations and communication fields.
• Instruction incorporates various teaching methods, including lectures, discussions, case studies, simulations, and hands-on activities.
• The program emphasizes a student-centered learning approach that encourages critical thinking, collaboration, and problem-solving.

Careers:

• Graduates of the program are prepared for careers in a wide range of industries, including:
• Public Relations
• Marketing
• Advertising
• Journalism
• Politics
• Law
• Non-profit advocacy
• Ministry

Starting Salaries:

• According to national averages, graduates can expect starting salaries ranging from:
• Public relations specialist: $66,750
• Social Media Manager: $64,845
• Technical writer: $80,050
• Editor: $75,020

Other:

• Anderson University is recognized as an Apple Distinguished School, and the program utilizes technology to enhance the learning experience.
• Students are encouraged to complete an internship within their chosen concentration to gain real-world experience.