Bachelor of Arts (BA), Communication: Digital Media

Program Overview

The Bachelor of Arts in Communication: Digital Media program at Anderson University equips students with the skills to navigate the evolving digital media landscape. Through hands-on experience in a dedicated digital media lab and studio, students develop expertise in web design, video production, social media management, and more. The program emphasizes media ethics and professional values, preparing graduates for careers in public relations, marketing, advertising, and other digital media fields.

Program Outline

Students will build diverse skills across multiple facets of media production and content development.

• Learning Outcomes: This program aims to equip graduates with the skills to navigate the evolving landscape of digital media by focusing on real-world applications and best practices.
• Key Features:
• Dedicated digital media lab equipped with leading content development and production hardware and software.
• Required internship to gain hands-on experience.
• Emphasis on media ethics and professional values based on Christian principles.

Outline:

• Coursework: This program offers a range of courses covering various aspects of digital media:
• Web design and site development
• Script writing
• Social media management
• Video production
• Podcasting for Business Communication
• Media ethics
• Professional communication

Assessment:

• Evaluation Methods: Students are assessed through a combination of methods including:
• Assignments and projects
• Exams and quizzes
• Class participation
• Internship evaluation

Teaching:

• Teaching Methods: The program utilizes a variety of teaching methods including:
• Lectures
• Hands-on workshops
• Active learning activities
• Group projects
• Faculty: Instructors are professionals with extensive experience in the digital media industry.

Careers:

• Potential Job Roles: Graduates can pursue careers in:
• Public relations and marketing
• Advertising agencies
• Nonprofit organizations
• Broadcast and radio news production
• Social media management
• Starting Salaries:
• Producer/Director: $85,320
• Broadcast Technician: $60,700
• Film and Video Editors: $63,520
• General Media & Communication Positions: $62,340
• Audio/Video Technicians: $50,660
• Broadcast Announcer: $41,750
• Salary Source:
Bureau of Labor

Other: