Graphic and Digital Design — B - University of t

The Bachelor of Fine Arts in Graphic and Digital Design at the University of the Fraser Valley equips students with the skills and knowledge to become successful visual communicators. Through a comprehensive curriculum, students gain expertise in various design fields, including communication design, brand identity, dynamic media, and interactive design. The program emphasizes practical application, with students tackling real-world projects and issues using industry-standard digital tools. Graduates are prepared for careers in various creative industries, including graphic design, web design, user interface (UI)/user experience (UX) design, motion graphics, animation, marketing and advertising, and branding and identity design.

Program Outline

Degree Overview:

Objectives:

Develop a professional foundation in communication design, brand identity, dynamic media, and interactive design.
Build integrative skills through creative leadership, elective options, and work experience.
Provide a solid foundation in design thinking and digital skills for diverse professional settings.

Program Description:

The Bachelor of Fine Arts (BFA) in Graphic and Digital Design at the University of the Fraser Valley (UFV) equips students with the skills and knowledge to become successful visual communicators. Through a comprehensive curriculum, students gain expertise in various design fields, including:

Communication design: Creating visual messages for effective communication and engagement.
Brand identity: Developing and managing visual elements that represent a brand's personality and values.
Dynamic media: Designing and producing engaging content for digital platforms, such as video, animation, and interactive experiences.
Interactive design: Creating user-centered interfaces and experiences for websites and applications.
Mentored by dedicated faculty: Learn from experienced professionals who are active in the field.
Industry-standard tools and labs: Gain hands-on experience with the latest design software and technologies.
Engagement with the creative industry: Participate in events, guest lectures, study tours, workshops, and internships.
Creative community involvement: Showcase work at exhibitions, portfolio shows, and industry nights.

Optional Streams:

Dynamic Media: Focus on animation, motion graphics, and interactive media.
Interactive Design: Specialize in user interface (UI) and user experience (UX) design.
Communication Design: Emphasize visual communication principles and strategies.
Visual Identity: Develop expertise in branding and visual identity development.

Career Preparation:

Graduates are prepared for careers in various creative industries, including:

Graphic design
Web design
User interface (UI)/User experience (UX) design
Motion graphics
Animation
Marketing and advertising

Teaching:

Mentored by dedicated faculty: Learn from experienced professionals who are active in the field.
Industry-standard tools and labs: Gain hands-on experience with the latest design software and technologies.
Industry engagement: Participate in events, guest lectures, study tours, workshops, and internships.

Careers:

Career outlook: High demand for skilled visual strategists due to the rise of digital platforms.
Job opportunities: Graphic designer, web designer, user experience designer, visual influencer, and more.
Career progression: Senior designer, art director, creative director with experience and further education.
Additional skills: Photography, motion graphics, interactive design, marketing, copywriting, public speaking.

Other:

Creative community involvement: Participate in exhibitions, portfolio shows, open houses, and industry nights.

Graphic and Digital Design — Bachelor of Fine Arts

Program Overview