inline-defaultCreated with Sketch.

This website uses cookies to ensure you get the best experience on our website.

Students
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Diploma
Major
Media Studies | Communications
Area of study
Journalism and Information
Course Language
English
About Program

Program Overview


Through three courses, students develop essential skills for navigating today's information-rich world, fostering informed citizenship and preparing them for careers in media, education, and beyond.

Program Outline


Degree Overview:

This concise three-course, nine-credit program equips individuals with the essential skills to navigate the complexities of today's information-rich world. It empowers them to critically evaluate and analyze media content, discern fact from fiction, and understand the impact of media on individuals and society. By fostering critical thinking and responsible media consumption, this program aims to cultivate informed and empowered citizens who can participate constructively in public discourse. It introduces students to the history and evolution of media, its various forms and functions, and the ethical considerations involved in its production and consumption.


Media and Culture: This course delves deeper into the relationship between media and culture.

Students examine how media shapes and reflects cultural values and norms, how different communities engage with media, and the power dynamics at play within media production and distribution. The course also analyzes how media representations influence perceptions of identity, diversity, and social issues.


Media Production and Advocacy: This course equips students with the practical skills needed to create and share media messages effectively.

Students explore various media production strategies, techniques, and tools, learning to craft messages that are informative, engaging, and impactful. Additionally, the course emphasizes the principles of responsible media advocacy, empowering students to use their media literacy skills to promote positive social change.


Assessment:

Assessment methods vary for each course but may include:

  • Critical analysis essays: Analyzing media content, identifying biases, and evaluating its impact.
  • Presentations and discussions: Sharing insights gained from course readings and activities, engaging in critical dialogue.
  • Creative media projects: Producing media messages that demonstrate understanding of course concepts and responsible media practices.
  • Examinations: Assessing knowledge acquisition and comprehension of key concepts.

Teaching:

The program utilizes a variety of teaching methods to cater to different learning styles and promote active engagement. These methods include:

  • Interactive lectures and discussions: Encouraging student participation and fostering a collaborative learning environment.
  • Critical analysis of case studies: Applying theoretical concepts to real-world examples, developing critical thinking skills.
  • Guest speakers and industry professionals: Gaining insights from experts in the field, expanding knowledge of media landscapes.
  • Hands-on workshops and activities: Developing practical skills for media production and responsible media engagement.

Careers:

Upon completion of the program, graduates are well-equipped for a variety of careers that require media literacy skills, including:

  • Media and communication professionals: Public relations, marketing, journalism, advertising, social media management.
  • Educators: Teaching media literacy in elementary, secondary, or adult education settings.
  • Policy analysts and advocates: Working for government agencies or non-profit organizations promoting responsible media use and access to information.
  • Entrepreneurs and business professionals: Developing and implementing effective media strategies for business ventures.

Other:

  • The program is offered through the School of Culture, Media, and Society at UFV.
  • The program is suitable for individuals seeking to enhance their employability in media-related fields, educators aiming to integrate media literacy into their curriculum, and individuals who simply want to become more informed and active media consumers.
  • The program can be completed as a stand-alone credential or as part of a larger UFV program.
SHOW MORE
About University
Masters
Bachelors
Diploma
Foundation
Courses


Overview:

University of the Fraser Valley (UFV) is a public university located in British Columbia, Canada. It offers a wide range of academic programs, including undergraduate and graduate degrees, diplomas, and certificates. UFV is known for its commitment to accessibility and its focus on providing a student-centered learning experience.


Services Offered:

UFV provides a comprehensive range of services to its students, including:

    Academic Advising:

    Guidance on program selection, course registration, and academic planning.

    Library:

    Access to a vast collection of books, journals, and online resources.

    Student Services:

    Support for student life, including financial aid, career counseling, and health and wellness services.

    IT Service Desk:

    Technical support for students and faculty.

    Bookstore:

    Purchase textbooks, course materials, and UFV merchandise.

    Shuttle Bus:

    Transportation between UFV campuses and surrounding areas.

Student Life and Campus Experience:

UFV offers a vibrant campus life with opportunities for students to engage in a variety of activities, including:

    Clubs and Organizations:

    Join student groups based on interests, hobbies, and career aspirations.

    Athletics:

    Participate in varsity sports or recreational activities.

    Events:

    Attend campus events, concerts, and workshops.

    Community Engagement:

    Get involved in volunteer opportunities and community initiatives.

Key Reasons to Study There:

    Accessible and Inclusive Environment:

    UFV is committed to creating an accessible and inclusive learning environment for all students.

    Student-Centered Approach:

    The university prioritizes student success and provides personalized support.

    Diverse Programs:

    A wide range of academic programs cater to various interests and career goals.

    Strong Faculty:

    Experienced and dedicated faculty members provide high-quality instruction.

    Vibrant Campus Life:

    Opportunities for students to connect with peers, explore their passions, and build a sense of community.

Academic Programs:

UFV offers a wide range of academic programs across various disciplines, including:

    Agriculture:

    Agricultural Science, Agriculture Management, Agriculture Technology, and various certificates.

    Aviation:

    Aviation Diploma, Aviation Bachelor of Business Administration, and Integrated Studies with an Aviation theme.

    Business and Management:

    Accounting, Applied Business Technology, Aviation Bachelor of Business Administration, Business Administration, Economics, Marketing and Sales, and various certificates.

    Computer Systems and Technology:

    Architectural Drafting Technician, Automation and Robotics Technician, Computer Information Systems, Computing Science, Digital Manufacturing, Engineering Common Core, Engineering Physics, Geographic Information Systems, Library Information and Technology, Media Arts, and Data Analysis.

    Creative Arts and Design:

    Creative Writing, Fine Arts, Graphic and Digital Design, Media and Communication Studies, Media Arts, Theatre, Visual Arts, and various diplomas.

    Earth and Environmental Sciences:

    Agricultural Science, Environmental Studies, Biology, Geography, Physical Geography, and Geographic Information Systems.

    Education:

    Adult Education, Early Childhood Education, Education, Educational Leadership and Mentorship, Integrated Learning Design, Mindfulness-Based Teaching and Learning, School and Community Support Worker, and Teaching English as a Second Language.

    Graduate Studies:

    Criminal Justice, Educational Leadership and Mentorship, Migration and Citizenship, Mindfulness-Based Teaching and Learning, Program Evaluation, and Social Work.

    Health Sciences and Services:

    Certified Dental Assistant, Child Life and Community Health, Health Care Assistant, Kinesiology, Nursing, and Practical Nursing.

    History and Culture:

    Applied Ethical and Political Philosophy, Art History, Arts, Creative Writing, Diaspora Studies, English, French, History, Indigenous Studies, Language Proficiency, Latin American Studies, Liberal Arts, Philosophy, Stó:lō Studies, and Theatre.

    Indigenous Studies:

    Indigenous Studies, Social Service Worker (Indigenous Focus), and Stó:lō Studies.

    Interdisciplinary Programs:

    Diaspora Studies, Early Modern Studies, General Studies, Global Development Studies, Graphic Design, India-Canada Studies, Indigenous Studies, Integrated Learning Design, Integrated Studies, Latin American Studies, Peace and Conflict Studies, and various certificates.

    Media and Communications:

    Arts, Communications, Creative Writing, English, Essentials of Journalism, French, Graphic and Digital Design, Language Proficiency, Liberal Arts, Media and Communication Studies, Media Arts, Media Literacy, and Professional Communications Essentials.

    Office Administration:

    Applied Business Technology, Advanced Medical Office Assistant, Bookkeeping for Small Business, Dental Office Receptionist, Legal Administrative Assistant, Medical Office Assistant, Nursing Unit Clerk, Records Management, and Veterinary Administrative Assistant.

    Legal and Criminal Justice:

    Criminal Justice, Political Science, Legal Administrative Assistant, Paralegal, and various diplomas.

    Sciences:

    Agricultural Science, Biology, Chemistry, Computing Science, Engineering Common Core, Engineering Physics, Geographic Information Systems, Mathematics & Statistics, Physical Geography, Physics, Data Analysis, Science, and various diplomas.

    Social Work & Human Services:

    Child and Youth Care, Diaspora Studies, Early Childhood Education, Psychology, School and Community Support Worker, Social Service Worker, Social Work, and various diplomas.

    Society, Politics, and Policy:

    Applied Ethical and Political Philosophy, Arts, Criminal Justice, Economics, Geography, Global Development Studies, International and Development Studies, Liberal Arts, Peace and Conflict Studies, Political Science, Program Evaluation, Psychology, and Sociology.

    Trades:

    Architectural Drafting Technician, Collision Repair and Refinish, Automation and Robotics Technician, Automotive Service, Cabinetmaking, Carpentry, Culinary Arts, Digital Manufacturing, Electrician, Electronics Technician, Heavy Mechanical Trades Foundation, Plumbing and Piping, Trades Management, and Welding.

    Upgrading:

    Adult Basic Education, English Language Studies, and Workplace TASK.

Other:

UFV is situated on the traditional territory of the Stó:lō peoples. The university acknowledges and respects the Stó:lō's historical and cultural connection to the land.

Total programs
153
Location
Ambassadors
How can I help you today?