Program Overview
The Bachelor of Media Arts program at the University of the Fraser Valley equips students with the skills and knowledge to become successful content creators in the digital and interactive media industry. The program combines a strong foundation in art history, communications, and computing science with specialized training in five concentrations: applied interactive media, digital art, interactive media leadership, media and performance, and screen studies. Graduates are well-prepared for careers in interactive media development, web development, graphic design, animation, video editing, and more.
Program Outline
Degree Overview:
Overview:
The Bachelor of Media Arts program at the University of the Fraser Valley (UFV) equips students with the skills and knowledge to become successful content creators in the growing digital and interactive media industry. The program combines a strong foundation in art history, communications, and computing science with specialized training in five concentrations: applied interactive media, digital art, interactive media leadership, media and performance, and screen studies.
Objectives:
- Prepare graduates for creative production in digital and interactive media.
- Develop strong technical skills in digital media and traditional artistic practice.
- Enhance communication, project management, financial planning, business, and marketing skills.
- Adapt to the demands of the ever-evolving digital media field.
- Foster creativity, collaboration, and high performance.
Program Description:
The Bachelor of Media Arts program provides a comprehensive and flexible education in digital and interactive media. Students explore a wide range of topics, including:
- Art history
- Communications
- Computing science
- English
- Film studies
- Graphic design
- Media arts
- Theatre
- Visual arts The program allows students to choose a concentration that aligns with their interests and career goals. The five concentrations offered are:
- Applied Interactive Media: Focuses on developing skills in interactive media design and development.
- Digital Art: Emphasizes creativity and innovation in digital art forms.
- Interactive Media Leadership: Prepares students for leadership roles in the interactive media industry.
- Media and Performance: Combines media production with performance studies.
- Screen Studies: Explores the history, theory, and criticism of film and television.
Outline:
Program Content:
The Bachelor of Media Arts program covers a broad range of topics, including:
- Digital media production
- Interactive design
- Web development
- Graphic design
- Animation
- Sound design
- Video editing
- Media theory
- Art history
- Communications
- Project management
- Marketing
- Business
Structure:
The program is typically completed in four years, with students taking five courses per semester. The program consists of core courses, concentration-specific courses, and electives.
Course Schedule:
The program operates on a semester system, with courses offered in the fall, winter, and spring semesters.
- Introduction to Digital Media Production
- Media Theory and Criticism
- Project Management for Media Artists
- Introduction to Business and Marketing
Concentration-Specific Courses:
- Applied Interactive Media: Design Thinking, User Experience Design, Web Development, Interactive Storytelling, Game Design
- Digital Art: Digital Painting, 3D Modeling, Animation, Video Art, Sound Design
- Interactive Media Leadership: Leadership in the Creative Industries, Communication and Collaboration, Innovation and Entrepreneurship, Strategic Planning, Project Management
- Media and Performance: Performance Theory, Digital Performance, Theatre for Media, Movement and Choreography, Sound Design for Performance
- Screen Studies: History of Film and Television, Film Theory and Criticism, Screenwriting, Documentary Filmmaking, Film Production
Assessment:
Assessment Methods:
The program uses a variety of assessment methods, including:
- Assignments
- Projects
- Presentations
- Exams
- Portfolios
Assessment Criteria:
The program assesses students on their:
- Creative ability
- Technical skills
- Communication skills
- Critical thinking skills
- Problem-solving skills
- Teamwork skills
Teaching:
Teaching Methods:
The program uses a variety of teaching methods, including:
- Lectures
- Seminars
- Workshops
- Hands-on projects
- Group work
Faculty:
The program is taught by experienced and qualified faculty with expertise in digital media and related fields.
Unique Approaches:
The program features a unique learning environment that encourages:
- Creativity
- Collaboration
- Innovation
- Adaptability
- Professionalism
Careers:
Potential Career Paths:
Graduates of the Bachelor of Media Arts program can pursue a wide range of careers in the digital and interactive media industry, including:
- Interactive media developer
- Web developer
- Graphic designer
- Animator
- Video editor
- Multimedia artist
- Project manager
- Marketer
- Entrepreneur
- Media producer
Career Outcomes:
Graduates of the Bachelor of Media Arts program are well-prepared for successful careers in the digital and interactive media industry. The program has a strong industry focus and provides students with the skills and knowledge they need to make a valuable contribution to the field.
Other:
The program provides students with access to industry-standard software and equipment. Students have the opportunity to work on real-world projects with clients and collaborators.
