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Students
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Digital Media | Multimedia | Video Production
Area of study
Arts
Course Language
English
About Program

Program Overview


The Bachelor of Media Arts program at the University of the Fraser Valley equips students with the skills and knowledge to become successful content creators in the digital and interactive media industry. The program combines a strong foundation in art history, communications, and computing science with specialized training in five concentrations: applied interactive media, digital art, interactive media leadership, media and performance, and screen studies. Graduates are well-prepared for careers in interactive media development, web development, graphic design, animation, video editing, and more.

Program Outline


Degree Overview:


Overview:

The Bachelor of Media Arts program at the University of the Fraser Valley (UFV) equips students with the skills and knowledge to become successful content creators in the growing digital and interactive media industry. The program combines a strong foundation in art history, communications, and computing science with specialized training in five concentrations: applied interactive media, digital art, interactive media leadership, media and performance, and screen studies.


Objectives:

  • Prepare graduates for creative production in digital and interactive media.
  • Develop strong technical skills in digital media and traditional artistic practice.
  • Enhance communication, project management, financial planning, business, and marketing skills.
  • Adapt to the demands of the ever-evolving digital media field.
  • Foster creativity, collaboration, and high performance.

Program Description:

The Bachelor of Media Arts program provides a comprehensive and flexible education in digital and interactive media. Students explore a wide range of topics, including:

  • Art history
  • Communications
  • Computing science
  • English
  • Film studies
  • Graphic design
  • Media arts
  • Theatre
  • Visual arts
  • The program allows students to choose a concentration that aligns with their interests and career goals. The five concentrations offered are:
  • Applied Interactive Media: Focuses on developing skills in interactive media design and development.
  • Digital Art: Emphasizes creativity and innovation in digital art forms.
  • Interactive Media Leadership: Prepares students for leadership roles in the interactive media industry.
  • Media and Performance: Combines media production with performance studies.
  • Screen Studies: Explores the history, theory, and criticism of film and television.

Outline:


Program Content:

The Bachelor of Media Arts program covers a broad range of topics, including:

  • Digital media production
  • Interactive design
  • Web development
  • Graphic design
  • Animation
  • Sound design
  • Video editing
  • Media theory
  • Art history
  • Communications
  • Project management
  • Marketing
  • Business

Structure:

The program is typically completed in four years, with students taking five courses per semester. The program consists of core courses, concentration-specific courses, and electives.


Course Schedule:

The program operates on a semester system, with courses offered in the fall, winter, and spring semesters.

  • Introduction to Digital Media Production
  • Media Theory and Criticism
  • Project Management for Media Artists
  • Introduction to Business and Marketing

Concentration-Specific Courses:

  • Applied Interactive Media: Design Thinking, User Experience Design, Web Development, Interactive Storytelling, Game Design
  • Digital Art: Digital Painting, 3D Modeling, Animation, Video Art, Sound Design
  • Interactive Media Leadership: Leadership in the Creative Industries, Communication and Collaboration, Innovation and Entrepreneurship, Strategic Planning, Project Management
  • Media and Performance: Performance Theory, Digital Performance, Theatre for Media, Movement and Choreography, Sound Design for Performance
  • Screen Studies: History of Film and Television, Film Theory and Criticism, Screenwriting, Documentary Filmmaking, Film Production

Assessment:


Assessment Methods:

The program uses a variety of assessment methods, including:

  • Assignments
  • Projects
  • Presentations
  • Exams
  • Portfolios

Assessment Criteria:

The program assesses students on their:

  • Creative ability
  • Technical skills
  • Communication skills
  • Critical thinking skills
  • Problem-solving skills
  • Teamwork skills

Teaching:


Teaching Methods:

The program uses a variety of teaching methods, including:

  • Lectures
  • Seminars
  • Workshops
  • Hands-on projects
  • Group work

Faculty:

The program is taught by experienced and qualified faculty with expertise in digital media and related fields.


Unique Approaches:

The program features a unique learning environment that encourages:

  • Creativity
  • Collaboration
  • Innovation
  • Adaptability
  • Professionalism

Careers:


Potential Career Paths:

Graduates of the Bachelor of Media Arts program can pursue a wide range of careers in the digital and interactive media industry, including:

  • Interactive media developer
  • Web developer
  • Graphic designer
  • Animator
  • Video editor
  • Multimedia artist
  • Project manager
  • Marketer
  • Entrepreneur
  • Media producer

Career Outcomes:

Graduates of the Bachelor of Media Arts program are well-prepared for successful careers in the digital and interactive media industry. The program has a strong industry focus and provides students with the skills and knowledge they need to make a valuable contribution to the field.


Other:

The program provides students with access to industry-standard software and equipment. Students have the opportunity to work on real-world projects with clients and collaborators.

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About University
Masters
Bachelors
Diploma
Foundation
Courses


Overview:

University of the Fraser Valley (UFV) is a public university located in British Columbia, Canada. It offers a wide range of academic programs, including undergraduate and graduate degrees, diplomas, and certificates. UFV is known for its commitment to accessibility and its focus on providing a student-centered learning experience.


Services Offered:

UFV provides a comprehensive range of services to its students, including:

    Academic Advising:

    Guidance on program selection, course registration, and academic planning.

    Library:

    Access to a vast collection of books, journals, and online resources.

    Student Services:

    Support for student life, including financial aid, career counseling, and health and wellness services.

    IT Service Desk:

    Technical support for students and faculty.

    Bookstore:

    Purchase textbooks, course materials, and UFV merchandise.

    Shuttle Bus:

    Transportation between UFV campuses and surrounding areas.

Student Life and Campus Experience:

UFV offers a vibrant campus life with opportunities for students to engage in a variety of activities, including:

    Clubs and Organizations:

    Join student groups based on interests, hobbies, and career aspirations.

    Athletics:

    Participate in varsity sports or recreational activities.

    Events:

    Attend campus events, concerts, and workshops.

    Community Engagement:

    Get involved in volunteer opportunities and community initiatives.

Key Reasons to Study There:

    Accessible and Inclusive Environment:

    UFV is committed to creating an accessible and inclusive learning environment for all students.

    Student-Centered Approach:

    The university prioritizes student success and provides personalized support.

    Diverse Programs:

    A wide range of academic programs cater to various interests and career goals.

    Strong Faculty:

    Experienced and dedicated faculty members provide high-quality instruction.

    Vibrant Campus Life:

    Opportunities for students to connect with peers, explore their passions, and build a sense of community.

Academic Programs:

UFV offers a wide range of academic programs across various disciplines, including:

    Agriculture:

    Agricultural Science, Agriculture Management, Agriculture Technology, and various certificates.

    Aviation:

    Aviation Diploma, Aviation Bachelor of Business Administration, and Integrated Studies with an Aviation theme.

    Business and Management:

    Accounting, Applied Business Technology, Aviation Bachelor of Business Administration, Business Administration, Economics, Marketing and Sales, and various certificates.

    Computer Systems and Technology:

    Architectural Drafting Technician, Automation and Robotics Technician, Computer Information Systems, Computing Science, Digital Manufacturing, Engineering Common Core, Engineering Physics, Geographic Information Systems, Library Information and Technology, Media Arts, and Data Analysis.

    Creative Arts and Design:

    Creative Writing, Fine Arts, Graphic and Digital Design, Media and Communication Studies, Media Arts, Theatre, Visual Arts, and various diplomas.

    Earth and Environmental Sciences:

    Agricultural Science, Environmental Studies, Biology, Geography, Physical Geography, and Geographic Information Systems.

    Education:

    Adult Education, Early Childhood Education, Education, Educational Leadership and Mentorship, Integrated Learning Design, Mindfulness-Based Teaching and Learning, School and Community Support Worker, and Teaching English as a Second Language.

    Graduate Studies:

    Criminal Justice, Educational Leadership and Mentorship, Migration and Citizenship, Mindfulness-Based Teaching and Learning, Program Evaluation, and Social Work.

    Health Sciences and Services:

    Certified Dental Assistant, Child Life and Community Health, Health Care Assistant, Kinesiology, Nursing, and Practical Nursing.

    History and Culture:

    Applied Ethical and Political Philosophy, Art History, Arts, Creative Writing, Diaspora Studies, English, French, History, Indigenous Studies, Language Proficiency, Latin American Studies, Liberal Arts, Philosophy, Stó:lō Studies, and Theatre.

    Indigenous Studies:

    Indigenous Studies, Social Service Worker (Indigenous Focus), and Stó:lō Studies.

    Interdisciplinary Programs:

    Diaspora Studies, Early Modern Studies, General Studies, Global Development Studies, Graphic Design, India-Canada Studies, Indigenous Studies, Integrated Learning Design, Integrated Studies, Latin American Studies, Peace and Conflict Studies, and various certificates.

    Media and Communications:

    Arts, Communications, Creative Writing, English, Essentials of Journalism, French, Graphic and Digital Design, Language Proficiency, Liberal Arts, Media and Communication Studies, Media Arts, Media Literacy, and Professional Communications Essentials.

    Office Administration:

    Applied Business Technology, Advanced Medical Office Assistant, Bookkeeping for Small Business, Dental Office Receptionist, Legal Administrative Assistant, Medical Office Assistant, Nursing Unit Clerk, Records Management, and Veterinary Administrative Assistant.

    Legal and Criminal Justice:

    Criminal Justice, Political Science, Legal Administrative Assistant, Paralegal, and various diplomas.

    Sciences:

    Agricultural Science, Biology, Chemistry, Computing Science, Engineering Common Core, Engineering Physics, Geographic Information Systems, Mathematics & Statistics, Physical Geography, Physics, Data Analysis, Science, and various diplomas.

    Social Work & Human Services:

    Child and Youth Care, Diaspora Studies, Early Childhood Education, Psychology, School and Community Support Worker, Social Service Worker, Social Work, and various diplomas.

    Society, Politics, and Policy:

    Applied Ethical and Political Philosophy, Arts, Criminal Justice, Economics, Geography, Global Development Studies, International and Development Studies, Liberal Arts, Peace and Conflict Studies, Political Science, Program Evaluation, Psychology, and Sociology.

    Trades:

    Architectural Drafting Technician, Collision Repair and Refinish, Automation and Robotics Technician, Automotive Service, Cabinetmaking, Carpentry, Culinary Arts, Digital Manufacturing, Electrician, Electronics Technician, Heavy Mechanical Trades Foundation, Plumbing and Piping, Trades Management, and Welding.

    Upgrading:

    Adult Basic Education, English Language Studies, and Workplace TASK.

Other:

UFV is situated on the traditional territory of the Stó:lō peoples. The university acknowledges and respects the Stó:lō's historical and cultural connection to the land.

Total programs
153
Admission Requirements

Entry Requirements:

  • High school diploma or equivalent.
  • Minimum course requirements:
  • English 12 or equivalent.
  • Math 11 or equivalent.
  • Three additional academic courses at the Grade 11 or 12 level.
  • Additional Requirements for EU Home Students:
  • May be required to provide proof of English language proficiency.
  • Additional Requirements for International Overseas Students Outside the EU:
  • Must provide proof of English language proficiency.
  • Must have a minimum GPA of 3.0.
  • May be required to submit a portfolio of creative work.

Language Proficiency Requirements:

  • English Language Proficiency:
  • TOEFL iBT: 88 overall with a minimum of 23 in each section.
  • IELTS: 6.5 overall with a minimum of 6.0 in each band.
  • CAEL: 70 overall with a minimum of 60 in each section.
  • CanTEST: 4.5 overall with a minimum of 4.0 in each band.
  • PTE Academic: 58 overall with a minimum of 50 in each section.
  • Duolingo English Test: 120 overall.
  • Applicants who have completed a minimum of two years of full-time study at an English-medium institution within the past five years may be exempt from the English language proficiency requirement.
  • Applicants who have completed a minimum of one year of full-time study at an English-medium institution within the past two years may be eligible for conditional admission.
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