Media and Communication Studie - University of t

The University of the Fraser Valley's Associate of Arts in Media and Communication Studies provides a comprehensive foundation in media and communication, equipping students with critical thinking, writing, communication, and presentation skills. The program explores the evolution, impact, and ethical use of media, preparing graduates for careers in diverse fields such as journalism, public relations, advertising, and education.

Program Outline

This two-year program equips graduates with critical thinking, writing, communication, and presentation skills, preparing them for further studies or entry-level positions in diverse fields.

Objectives:

Examine the evolution of mass media, advertising, and social media, understanding their impact on interpersonal relationships.
Analyze how different media serve and shape society.
Develop critical media literacy skills to evaluate the media consumed daily.
Hone writing, communication, and presentation skills highly valued by employers.

Outline

Program Content:

The program covers a range of topics including:

Media and communication history and theory
Mass media, advertising, and social media analysis
Media literacy and critical thinking
Media ethics and responsibility
Communication and presentation skills
Writing and research skills

Structure:

The program consists of 60 credits, typically completed over two years. Students take a combination of required and elective courses.

Course Schedule:

Courses are offered throughout the year, with options for full-time or part-time study.

Individual Modules:

Introduction to Media and Communication: Explores the fundamental concepts of media and communication, including its history, theories, and impact on society.
Media Literacy: Develops critical thinking skills to analyze and evaluate media messages.
Mass Media: Examines the evolution and impact of various mass media forms, including television, radio, newspapers, and the internet.
Advertising and Public Relations: Analyzes the strategies and techniques used in advertising and public relations, exploring their ethical implications.
Social Media: Investigates the rise of social media and its impact on communication, culture, and society.
Interpersonal Communication: Examines the principles and practices of effective communication in interpersonal relationships.
Organizational Communication: Explores the communication dynamics within organizations, including leadership, teamwork, and conflict resolution.
Media Production: Develops skills in producing different media content, such as writing, video, and audio.

Assessment

Assessment Methods:

The program uses a variety of assessment methods, including:

Exams
Assignments
Presentations
Group projects
Portfolios

Assessment Criteria:

Assessments are based on the following criteria:

Knowledge and understanding of course material
Critical thinking and analysis
Effective communication and writing skills
Originality and creativity
Ability to apply theoretical concepts to practical situations

Teaching

Teaching Methods:

The program utilizes diverse teaching methods, including:

Lectures
Seminars
Workshops
Group discussions
Individual consultations

Faculty:

The program is taught by experienced faculty with expertise in media and communication studies.

Unique Approaches:

The program incorporates hands-on learning experiences, guest speakers, and industry visits to provide students with practical insights and real-world applications of the curriculum.

Careers

Career Paths:

Graduates of the program can pursue careers in various fields, including:

Media and communication
Journalism
Public relations
Advertising
Marketing
Human resources
Sales
Customer service
Education
Business

Career Opportunities:

The program prepares students for entry-level positions in various industries, such as:

Television and radio
Film and video
Digital media
Computer games
Journalism
Writing and publishing
Public relations
Advertising
Marketing
Business
Students have the opportunity to participate in internships and co-op programs to gain practical work experience.
The program is designed to transfer seamlessly to bachelor's degree programs at UFV and other universities in British Columbia, including UBC, UVic, UNBC, and SFU.
The program is recognized by the BC Association of Broadcasters (BCAB).
The program is ideal for students who are interested in pursuing careers in the media and communication industry, as well as for those who want to develop their critical thinking, writing, and communication skills.

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University of the Fraser Valley

Overview:

University of the Fraser Valley (UFV) is a public university located in British Columbia, Canada. It offers a wide range of academic programs, including undergraduate and graduate degrees, diplomas, and certificates. UFV is known for its commitment to accessibility and its focus on providing a student-centered learning experience.

Services Offered:

UFV provides a comprehensive range of services to its students, including:

Academic Advising:

Library:

Student Services:

IT Service Desk:

Bookstore:

Shuttle Bus:

Student Life and Campus Experience:

UFV offers a vibrant campus life with opportunities for students to engage in a variety of activities, including:

Clubs and Organizations:

Athletics:

Events:

Community Engagement:

Key Reasons to Study There:

Accessible and Inclusive Environment:

Student-Centered Approach:

Diverse Programs:

Strong Faculty:

Vibrant Campus Life:

Academic Programs:

UFV offers a wide range of academic programs across various disciplines, including:

Agriculture:

Aviation:

Business and Management:

Computer Systems and Technology:

Creative Arts and Design:

Earth and Environmental Sciences:

Education:

Graduate Studies:

Health Sciences and Services:

History and Culture:

Indigenous Studies:

Interdisciplinary Programs: