Media and Communication Studies — Associate of Arts
Program Overview
The University of the Fraser Valley's Associate of Arts in Media and Communication Studies provides a comprehensive foundation in media and communication, equipping students with critical thinking, writing, communication, and presentation skills. The program explores the evolution, impact, and ethical use of media, preparing graduates for careers in diverse fields such as journalism, public relations, advertising, and education.
Program Outline
This two-year program equips graduates with critical thinking, writing, communication, and presentation skills, preparing them for further studies or entry-level positions in diverse fields.
Objectives:
- Examine the evolution of mass media, advertising, and social media, understanding their impact on interpersonal relationships.
- Analyze how different media serve and shape society.
- Develop critical media literacy skills to evaluate the media consumed daily.
- Hone writing, communication, and presentation skills highly valued by employers.
Outline
Program Content:
The program covers a range of topics including:
- Media and communication history and theory
- Mass media, advertising, and social media analysis
- Media literacy and critical thinking
- Media ethics and responsibility
- Communication and presentation skills
- Writing and research skills
Structure:
The program consists of 60 credits, typically completed over two years. Students take a combination of required and elective courses.
Course Schedule:
Courses are offered throughout the year, with options for full-time or part-time study.
Individual Modules:
- Introduction to Media and Communication: Explores the fundamental concepts of media and communication, including its history, theories, and impact on society.
- Media Literacy: Develops critical thinking skills to analyze and evaluate media messages.
- Mass Media: Examines the evolution and impact of various mass media forms, including television, radio, newspapers, and the internet.
- Advertising and Public Relations: Analyzes the strategies and techniques used in advertising and public relations, exploring their ethical implications.
- Social Media: Investigates the rise of social media and its impact on communication, culture, and society.
- Interpersonal Communication: Examines the principles and practices of effective communication in interpersonal relationships.
- Organizational Communication: Explores the communication dynamics within organizations, including leadership, teamwork, and conflict resolution.
- Media Production: Develops skills in producing different media content, such as writing, video, and audio.
Assessment
Assessment Methods:
The program uses a variety of assessment methods, including:
- Exams
- Assignments
- Presentations
- Group projects
- Portfolios
Assessment Criteria:
Assessments are based on the following criteria:
- Knowledge and understanding of course material
- Critical thinking and analysis
- Effective communication and writing skills
- Originality and creativity
- Ability to apply theoretical concepts to practical situations
Teaching
Teaching Methods:
The program utilizes diverse teaching methods, including:
- Lectures
- Seminars
- Workshops
- Group discussions
- Individual consultations
Faculty:
The program is taught by experienced faculty with expertise in media and communication studies.
Unique Approaches:
The program incorporates hands-on learning experiences, guest speakers, and industry visits to provide students with practical insights and real-world applications of the curriculum.
Careers
Career Paths:
Graduates of the program can pursue careers in various fields, including:
- Media and communication
- Journalism
- Public relations
- Advertising
- Marketing
- Human resources
- Sales
- Customer service
- Education
- Business
Career Opportunities:
The program prepares students for entry-level positions in various industries, such as:
- Television and radio
- Film and video
- Digital media
- Computer games
- Journalism
- Writing and publishing
- Public relations
- Advertising
- Marketing
- Business
- Students have the opportunity to participate in internships and co-op programs to gain practical work experience.
- The program is designed to transfer seamlessly to bachelor's degree programs at UFV and other universities in British Columbia, including UBC, UVic, UNBC, and SFU.
- The program is recognized by the BC Association of Broadcasters (BCAB).
- The program is ideal for students who are interested in pursuing careers in the media and communication industry, as well as for those who want to develop their critical thinking, writing, and communication skills.
