Media and Communication Studies — Associate of Arts
Program Overview
The University of the Fraser Valley's Associate of Arts in Media and Communication Studies provides a comprehensive foundation in media and communication, equipping students with critical thinking, writing, communication, and presentation skills. The program explores the evolution, impact, and ethical use of media, preparing graduates for careers in diverse fields such as journalism, public relations, advertising, and education.
Program Outline
This two-year program equips graduates with critical thinking, writing, communication, and presentation skills, preparing them for further studies or entry-level positions in diverse fields.
Objectives:
- Examine the evolution of mass media, advertising, and social media, understanding their impact on interpersonal relationships.
- Analyze how different media serve and shape society.
- Develop critical media literacy skills to evaluate the media consumed daily.
- Hone writing, communication, and presentation skills highly valued by employers.
Outline
Program Content:
The program covers a range of topics including:
- Media and communication history and theory
- Mass media, advertising, and social media analysis
- Media literacy and critical thinking
- Media ethics and responsibility
- Communication and presentation skills
- Writing and research skills
Structure:
The program consists of 60 credits, typically completed over two years. Students take a combination of required and elective courses.
Course Schedule:
Courses are offered throughout the year, with options for full-time or part-time study.
Individual Modules:
- Introduction to Media and Communication: Explores the fundamental concepts of media and communication, including its history, theories, and impact on society.
- Media Literacy: Develops critical thinking skills to analyze and evaluate media messages.
- Mass Media: Examines the evolution and impact of various mass media forms, including television, radio, newspapers, and the internet.
- Advertising and Public Relations: Analyzes the strategies and techniques used in advertising and public relations, exploring their ethical implications.
- Social Media: Investigates the rise of social media and its impact on communication, culture, and society.
- Interpersonal Communication: Examines the principles and practices of effective communication in interpersonal relationships.
- Organizational Communication: Explores the communication dynamics within organizations, including leadership, teamwork, and conflict resolution.
- Media Production: Develops skills in producing different media content, such as writing, video, and audio.
Assessment
Assessment Methods:
The program uses a variety of assessment methods, including:
- Exams
- Assignments
- Presentations
- Group projects
- Portfolios
Assessment Criteria:
Assessments are based on the following criteria:
- Knowledge and understanding of course material
- Critical thinking and analysis
- Effective communication and writing skills
- Originality and creativity
- Ability to apply theoretical concepts to practical situations
Teaching
Teaching Methods:
The program utilizes diverse teaching methods, including:
- Lectures
- Seminars
- Workshops
- Group discussions
- Individual consultations
Faculty:
The program is taught by experienced faculty with expertise in media and communication studies.
Unique Approaches:
The program incorporates hands-on learning experiences, guest speakers, and industry visits to provide students with practical insights and real-world applications of the curriculum.
Careers
Career Paths:
Graduates of the program can pursue careers in various fields, including:
- Media and communication
- Journalism
- Public relations
- Advertising
- Marketing
- Human resources
- Sales
- Customer service
- Education
- Business
Career Opportunities:
The program prepares students for entry-level positions in various industries, such as:
- Television and radio
- Film and video
- Digital media
- Computer games
- Journalism
- Writing and publishing
- Public relations
- Advertising
- Marketing
- Business
- Students have the opportunity to participate in internships and co-op programs to gain practical work experience.
- The program is designed to transfer seamlessly to bachelor's degree programs at UFV and other universities in British Columbia, including UBC, UVic, UNBC, and SFU.
- The program is recognized by the BC Association of Broadcasters (BCAB).
- The program is ideal for students who are interested in pursuing careers in the media and communication industry, as well as for those who want to develop their critical thinking, writing, and communication skills.
Overview:
University of the Fraser Valley (UFV) is a public university located in British Columbia, Canada. It offers a wide range of academic programs, including undergraduate and graduate degrees, diplomas, and certificates. UFV is known for its commitment to accessibility and its focus on providing a student-centered learning experience.
Services Offered:
UFV provides a comprehensive range of services to its students, including:
Academic Advising:
Guidance on program selection, course registration, and academic planning.Library:
Access to a vast collection of books, journals, and online resources.Student Services:
Support for student life, including financial aid, career counseling, and health and wellness services.IT Service Desk:
Technical support for students and faculty.Bookstore:
Purchase textbooks, course materials, and UFV merchandise.Shuttle Bus:
Transportation between UFV campuses and surrounding areas.Student Life and Campus Experience:
UFV offers a vibrant campus life with opportunities for students to engage in a variety of activities, including:
Clubs and Organizations:
Join student groups based on interests, hobbies, and career aspirations.Athletics:
Participate in varsity sports or recreational activities.Events:
Attend campus events, concerts, and workshops.Community Engagement:
Get involved in volunteer opportunities and community initiatives.Key Reasons to Study There:
Accessible and Inclusive Environment:
UFV is committed to creating an accessible and inclusive learning environment for all students.Student-Centered Approach:
The university prioritizes student success and provides personalized support.Diverse Programs:
A wide range of academic programs cater to various interests and career goals.Strong Faculty:
Experienced and dedicated faculty members provide high-quality instruction.Vibrant Campus Life:
Opportunities for students to connect with peers, explore their passions, and build a sense of community.Academic Programs:
UFV offers a wide range of academic programs across various disciplines, including:
Agriculture:
Agricultural Science, Agriculture Management, Agriculture Technology, and various certificates.Aviation:
Aviation Diploma, Aviation Bachelor of Business Administration, and Integrated Studies with an Aviation theme.Business and Management:
Accounting, Applied Business Technology, Aviation Bachelor of Business Administration, Business Administration, Economics, Marketing and Sales, and various certificates.Computer Systems and Technology:
Architectural Drafting Technician, Automation and Robotics Technician, Computer Information Systems, Computing Science, Digital Manufacturing, Engineering Common Core, Engineering Physics, Geographic Information Systems, Library Information and Technology, Media Arts, and Data Analysis.Creative Arts and Design:
Creative Writing, Fine Arts, Graphic and Digital Design, Media and Communication Studies, Media Arts, Theatre, Visual Arts, and various diplomas.Earth and Environmental Sciences:
Agricultural Science, Environmental Studies, Biology, Geography, Physical Geography, and Geographic Information Systems.Education:
Adult Education, Early Childhood Education, Education, Educational Leadership and Mentorship, Integrated Learning Design, Mindfulness-Based Teaching and Learning, School and Community Support Worker, and Teaching English as a Second Language.Graduate Studies:
Criminal Justice, Educational Leadership and Mentorship, Migration and Citizenship, Mindfulness-Based Teaching and Learning, Program Evaluation, and Social Work.Health Sciences and Services:
Certified Dental Assistant, Child Life and Community Health, Health Care Assistant, Kinesiology, Nursing, and Practical Nursing.History and Culture:
Applied Ethical and Political Philosophy, Art History, Arts, Creative Writing, Diaspora Studies, English, French, History, Indigenous Studies, Language Proficiency, Latin American Studies, Liberal Arts, Philosophy, Stó:lō Studies, and Theatre.Indigenous Studies:
Indigenous Studies, Social Service Worker (Indigenous Focus), and Stó:lō Studies.Interdisciplinary Programs:
Diaspora Studies, Early Modern Studies, General Studies, Global Development Studies, Graphic Design, India-Canada Studies, Indigenous Studies, Integrated Learning Design, Integrated Studies, Latin American Studies, Peace and Conflict Studies, and various certificates.Media and Communications:
Arts, Communications, Creative Writing, English, Essentials of Journalism, French, Graphic and Digital Design, Language Proficiency, Liberal Arts, Media and Communication Studies, Media Arts, Media Literacy, and Professional Communications Essentials.Office Administration:
Applied Business Technology, Advanced Medical Office Assistant, Bookkeeping for Small Business, Dental Office Receptionist, Legal Administrative Assistant, Medical Office Assistant, Nursing Unit Clerk, Records Management, and Veterinary Administrative Assistant.Legal and Criminal Justice:
Criminal Justice, Political Science, Legal Administrative Assistant, Paralegal, and various diplomas.Sciences:
Agricultural Science, Biology, Chemistry, Computing Science, Engineering Common Core, Engineering Physics, Geographic Information Systems, Mathematics & Statistics, Physical Geography, Physics, Data Analysis, Science, and various diplomas.Social Work & Human Services:
Child and Youth Care, Diaspora Studies, Early Childhood Education, Psychology, School and Community Support Worker, Social Service Worker, Social Work, and various diplomas.Society, Politics, and Policy:
Applied Ethical and Political Philosophy, Arts, Criminal Justice, Economics, Geography, Global Development Studies, International and Development Studies, Liberal Arts, Peace and Conflict Studies, Political Science, Program Evaluation, Psychology, and Sociology.Trades:
Architectural Drafting Technician, Collision Repair and Refinish, Automation and Robotics Technician, Automotive Service, Cabinetmaking, Carpentry, Culinary Arts, Digital Manufacturing, Electrician, Electronics Technician, Heavy Mechanical Trades Foundation, Plumbing and Piping, Trades Management, and Welding.Upgrading:
Adult Basic Education, English Language Studies, and Workplace TASK.Other:
UFV is situated on the traditional territory of the Stó:lō peoples. The university acknowledges and respects the Stó:lō's historical and cultural connection to the land.
Entry Requirements:
Canadian Students
- High School Completion: Graduation from a recognized secondary school or equivalent.
- English 12: Minimum grade of "C" with a 75% average.
- Additional Requirements:
- Applicants with mature student status (19 years or older) may be considered for admission.
- Advanced Placement (AP) and International Baccalaureate (IB) exams may be used to fulfill entry requirements.
- Students with post-secondary education may be eligible for transfer credits.
International Students
- High School Completion: Graduation from a recognized secondary school or equivalent, with a minimum GPA of 3.0 or equivalent.
- English Proficiency:
- English 12 (Provincial Exam): Minimum grade of "C" with a 75% average, or
- TOEFL iBT: Minimum score of 80, or
- IELTS Academic: Minimum overall score of 6.5, or
- PTE Academic: Minimum score of 56, or
- Pearson Test of English (PTE): Minimum score of 59, or
- CAEL: Minimum overall score of 70.
- Additional Requirements:
- Students with post-secondary education may be eligible for transfer credits. However, it is important to note that the program involves a significant amount of reading, writing, and discussion in English. strong English language skills are essential for success.
Additional Resources:
- UFV Admissions: https://www.ufv.ca/admissions/
- Media and Communication Studies: https://www.ufv.ca/programs/media-and-communications-studies/
- Transfer Credit: https://www.ufv.ca/admissions/apply/transfer-credit/