Program Overview

Program Overview

The Associate of Arts Degree with a Media and Communications Studies (MACS) Option

The University of the Fraser Valley (UFV) offers a two-year Associate of Arts degree with a Media and Communications Studies (MACS) option. This program provides a broad, high-quality foundation in media and communication, preparing students for a wide range of careers.

Program Description

The MACS program examines the evolution of mass media, advertising, and social media channels and their impact on society. Students develop a high degree of media literacy, learning to evaluate the media they consume daily and use media with effectiveness and integrity. The program also hones students' writing, communication, and presentation skills, which are highly valued by employers and essential for further studies.

Career Outlook

With the growth of digital technologies, the demand for skilled media and communication professionals is increasing. An Associate of Arts degree with a MACS option can lead to entry-level jobs in various fields, including:

• Human resources
• Sales
• Customer service
• Hospitality
• Education
• Business
• Television and radio
• Film and video
• Digital media
• Computer games
• Journalism
• Writing and publishing
• Public relations
• Advertising
• Marketing

According to Work BC, advertising, marketing, and public relations jobs are top opportunity occupations until 2028. The motion pictures and video industry is also booming, with annual revenues of $3.4 billion, while the interactive and digital media sector is growing at a rate of 11% per year.

Transfer Opportunities

UFV's Associate of Arts degree in Media and Communications Studies is an excellent stepping stone to completing a Bachelor of Arts at UFV in disciplines such as Media Arts, English, Visual Arts, Political Science, Sociology, or Peace and Conflict Studies. Students can also transfer their credits to UBC, UVic, UNBC, or SFU to complete a BA in Communications.