Marketing and Sales certificate

Program Overview

The Marketing and Sales Certificate at UFV is a part-time program designed for high school graduates and professionals seeking to enhance their skills in marketing and sales. It emphasizes effective communication, creativity, and problem-solving, covering topics such as organizational behavior, professional selling, advertising, and communications. The program prepares students for rewarding careers in marketing and sales, including roles such as social media marketer, sales manager, and copywriter.

Program Outline

Degree Overview:

Overview:

• Part-time program designed for high school graduates interested in marketing and sales.
• Provides additional development for individuals already working in the field.
• Offers a strong educational foundation for individuals looking to switch careers.

Objectives:

• Equips students with the skills to be successful marketers.
• Teaches students to achieve results and increase customer engagement.
• Prepares students for rewarding careers with excellent growth potential.

Program Description:

• Emphasizes the importance of effective communication, creativity, and problem-solving skills in marketing and sales.
• Covers a range of topics, including:
• Organizational behavior
• Professional selling
• Advertising
• Communications

Teaching:

Teaching Methods:

• Utilizes industry-experienced instructors who provide practical knowledge and insights.
• Emphasizes active learning experiences designed to propel students' careers forward.

Faculty:

• Instructors bring real-world experience and expertise to the classroom.

Careers:

• Prepares students for a variety of career opportunities in the fields of marketing and sales, including:
• Social media marketer
• Sales manager
• Copywriter
• Opens doors for entrepreneurial endeavors.
• Earned credits can be applied towards the UFV Bachelor of Business Administration program for further career advancement.
• Earning Potential:
• Completion of the certificate allows graduates to pursue further studies at the Bachelor level.