Tuition Fee
EUR 12,100
Per year
Start Date
Medium of studying
Duration
36 months
Program Facts
Program Details
Degree
Bachelors
Major
Digital Marketing | Project Management | Business Analysis
Area of study
Business and Administration
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 12,100
About Program
Program Overview
The Digital Product Management (BA) program equips students with a comprehensive understanding of business, IT, and design principles to develop and lead innovative digital products. Graduates are prepared for roles in technology-driven organizations, including Product Owner, UX/UI Designer, and Agile Coach. The program emphasizes internships and semester abroad opportunities, fostering practical experience and global perspectives.
Program Outline
Degree Overview:
Objectives:
- innovative digital products
- technology-driven organizations
Description:
- The
- Digital Product Management (BA) equips students with a
- broad, interdisciplinary, and integrated understanding of
- business, IT, quantitative and legal principles
- Graduates independently and
- holistically identify business opportunities , formulate
- structured requirements for digital products , coordinate
- agile development teams and organisations
- Studies encourage
- scientific engagement with
- socially relevant issues , developing social skills boosting teamwork, communication, collaboration, intercultural competence, contributing to
- personal development
- Due to the program's connection with
- UX/UI design , students also learn
- media, art and cultural theory
Internship and Semester abroad:
- internships or semester abroad during 5th semester
Outline:
- Curriculum: Develop concepts and strategies for digital products (webpages, services, mobile applications)
- Focus Areas:
- Product Management
- Innovation and Marketing
- Agile Project Management
- Product Strategy, Business Model Design
Careers:
- Graduates
- lead and manage teams ,
- overseeing development of digital products
- Potential roles:
- Product Owner, Product Marketing Manager, UX/UI Designer, Agile Coach, Scrum Master, Data Analyst, Project Manager
- Opportunities in various industries: IT, media, finance, healthcare, e-commerce
- Admission Requirements:
- Completed admission form
- Transcript & language proficiency
- CV & Copy of passport
- Application Process:
- Fill online application
- Submit required documents
- Fees:
- EU: €708 monthly
- Non-EU: €12,100 yearly
- Contact:
- Phone: +49 (0)30 / 32767 2550
EU applicants standard: € 708 monthly Non-EU applicants standard: € 12,100 yearly
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