Business Psychology - Bachelor of Science
Program Overview
The BSc Business Psychology program equips students with the knowledge and skills to optimize work environments and employee well-being. Graduates gain expertise in organizational psychology, consumer behavior, and human resource management, preparing them for careers in human resources, marketing, management consulting, and research. The program emphasizes practical experience through internships and project work, and is offered in both English and German at campuses in Berlin, Hamburg, and Iserlohn.
Program Outline
Degree Overview:
The BSc Business Psychology program equips you with the knowledge and skills to optimize work environments and employee well-being in the face of globalization and digitalization.
Program Objectives:
- Understand the core principles of psychology and their application in business settings.
- Develop expertise in key areas like organizational psychology, consumer behavior, and human resource management.
- Analyze and interpret data about human behavior to inform decision-making in organizations.
- Design and implement interventions to improve employee well-being and performance.
- Develop strong communication and critical thinking skills to navigate complex business challenges.
Program Description:
The BSc Business Psychology program features a comprehensive curriculum covering the following areas:
- Digital Transformation: Understand the impact of technology on work practices, employee experience, and organizational culture.
- Organizational Psychology: Gain insights into group dynamics, leadership, and organizational development.
- Consumer Psychology: Analyze consumer behavior, decision-making processes, and marketing strategies.
- Research Methods: Learn how to conduct research, analyze data, and draw meaningful conclusions for business applications.
- Business Management: Develop a foundational understanding of business operations, finance, and marketing.
Outline:
Semester 1:
- Introduction to Business Psychology
- Fundamentals of Psychology
- Statistics for Business
- Academic Skills and Research Methods
Semester 2:
- Organizational Psychology
- Consumer Psychology
- Marketing Management
- Human Resource Management
Semester 3:
- Personality Psychology
- Social Psychology
- Business Ethics and Corporate Social Responsibility
- Cross-Cultural Management
Semester 4:
- Work and Organizational Design
- Leadership and Change Management
- Talent Management and Development
- Consumer Research and Analysis
Semester 5:
- Internship Semester (6 months)
- Electives (choose from a range of specialization options)
Semester 6:
- Bachelor Thesis
- Business Simulation
- Career Development
Module Spotlight: Consumer Psychology
This module delves into the theoretical foundations of consumer behavior and advertising effectiveness. They analyze unconscious influences on decision-making, explore principles of neuromarketing, and reflect on current findings in the field. By the end of the module, students are equipped to design and implement persuasion-driven marketing messages that resonate with target audiences.
Assessment:
Assessment methods in the BSc Business Psychology program include:
- Exams: Assess knowledge and understanding of key concepts and theories.
- Essays: Evaluate critical thinking, research, and writing skills.
- Presentations: Develop communication and public speaking abilities.
- Case Studies: Apply theoretical knowledge to real-world scenarios.
- Group Projects: Collaborate effectively and demonstrate teamwork skills.
- Portfolio: Showcase individual development and learning progress.
- However, the program generally emphasizes the following:
- Accuracy: Demonstrating a thorough understanding of relevant concepts and theories.
- Critical Analysis: Applying critical thinking skills to evaluate information and draw informed conclusions.
- Communication: Effectively communicating ideas and findings in written and oral formats.
- Relevance: Applying knowledge and skills to real-world business scenarios.
- Originality: Demonstrating independent thought and creativity in problem-solving and analysis.
Teaching:
- Lectures: Introduce key concepts and theories through expert presentations.
- Seminars: Facilitate interactive discussions and group activities.
- Workshops: Enhance practical skills development through hands-on exercises and simulations.
- Guest lectures: Gain insights from industry professionals and experts in the field.
- Online resources: Access a wealth of learning materials and support through the university's online platform.
- Prof. Dr. Silke Heuse: Programme Leader for Psychology and Vice Dean for the Business department at UE Hamburg.
- Prof. Dr. Isabella von Wissmann: Professor and Programme Manager of Business Psychology at UE Germany, Hamburg.
Careers:
- Human Resources: Recruit, develop, and manage employees, ensuring organizational effectiveness and employee well-being.
- Marketing and Advertising: Analyze consumer behavior, develop effective marketing strategies, and create persuasive advertising campaigns.
- Management Consultancy: Provide organizations with expert advice on improving employee performance, organizational development, and business strategy.
- Occupational Psychology: Conduct research and apply psychological principles to workplace settings, promoting worker safety, health, and well-being.
- Research and Academia: Contribute to the advancement of knowledge in the field of Business Psychology through research and teaching.
Other:
- The BSc Business Psychology program is offered in both English and German, with campuses in Berlin, Hamburg, and Iserlohn.
- The program is accredited by the German Accreditation Council and recognized internationally.
- The program emphasizes practical experience through internships, project work, and guest lectures.
- Graduates of the BSc Business Psychology program are highly sought-after by employers due to their strong analytical, communication, and problem-solving skills.
EU applicant standard: €708 per month Non-EU applicant Standard: €12,100 per year
