BSc Sport & Event Management (dual)

Program Overview

The BSc Sport & Event Management program at the University of Europe for Applied Sciences combines theoretical knowledge with practical experience through industry partnerships. Students gain hands-on skills in event management, sports marketing, and other related fields, preparing them for careers in the sports and event industry. The program also equips graduates with transferable skills applicable to other industries, such as project management and marketing.

Program Outline

Outline:

Curriculum:

The BSc Sport & Event Management program consists of 7 semesters, which are divided into the following stages:

1st - 3rd Semester:

• Foundational courses in:
• Sport & Event Economics
• Management Basics
• Mathematics & Statistics
• Marketing
• CRM & Sales
• Financial Accounting & Reporting
• Digital Work/Lab
• Research Methods
• Digital Media & Communication
• Sport & Event Management Processes
• Controlling & Cost Accounting
• Digital Transformation
• Applied Research Project

4th - 7th Semester:

• Specialization and advanced courses in:
• Sport & Event Marketing
• HR & Organisation
• Soft Skills
• Finance
• Law
• Economics
• Business English
• Agile & Creative Methods
• Managing Sport Markets
• Entrepreneurship & Innovation in Sport & Event
• Event Processes & Service Management
• Event Management Practice
• Bachelor Thesis

Structure:

• The program combines theoretical knowledge with practical experience through collaboration with industry partners.
However, it is likely that the program follows a standard academic year structure, with semesters typically running from September to March and March to July.

Careers:

Career Options:

• Graduates of the BSc Sport & Event Management program can pursue careers in a variety of fields within the sports and event industry, including:
• Event management
• Sports marketing
• Sports sponsorship
• Sports communication
• Sports administration
• Sports journalism
• Sports venue management
• Athlete management

Other Opportunities:

• The program also equips graduates with transferable skills that can be applied to other industries, such as:
• Project management
• Marketing
• Communication
• Finance
• Business development

Outcomes:

• The program aims to prepare graduates for successful careers in the sports and event industry, with a strong focus on practical experience and industry connections.

Other:

ALBA Berlin Partnership:

• The text highlights a partnership between the BSc Sport & Event Management program and ALBA Berlin, a leading sports club in Germany.
• This partnership provides students with opportunities for practical experience, mentoring, and career development within the sports industry.

Global University Systems (GUS):

• The text mentions that the University of Europe for Applied Sciences is part of the GUS Group, a network of higher education institutions with locations across Europe and beyond.