BSc Digital Media & Marketing (dual)

Program Overview

This dual degree program in Digital Marketing and Media prepares students to become experts in the field. Taught in German with some English modules, the program combines theoretical knowledge with practical experience through internships and hands-on projects. Offered in Berlin and Hamburg, the program emphasizes practical skills and is renowned for its high-quality teaching.

Program Outline

Outline:

• *1st Semester:** Mediamanagement, Mathematik und Statistik, Wirtschaftswissenschaften
• *2nd Semester:** Strategic Value Creation, Qualitative und Quantitative Methoden, Personal und Organisation
• *3rd Semester:** Content Produktion, Controlling und Kostenmanagement, Digitale Transformation
• *4th Semester:** Experimental Media, Media Production Management, Finance
• *5th Semester:** Digital Work Lab, Reputation Management & Crisis Communication

Other:

• The program is taught in German with selected modules in English.
• The program is offered in Berlin and Hamburg.
• The program is designed to provide students with the knowledge and skills they need to become digital marketing and media experts.
• The program is a dual degree program, which means that students will spend time working in a company while they are studying.
• The program is designed to be practical and hands-on, and students will have the opportunity to work on real-world projects.