Bachelor of Applied Management (Marketing and Sales)
| Program start date | Application deadline |
| 2024-07-22 | - |
Program Overview
The Bachelor of Applied Management (Marketing and Sales) at Ara Institute of Canterbury equips graduates with a comprehensive range of marketing and sales skills, preparing them for success in the job market. The program features a unique cooperative education project, providing students with hands-on experience in a real business environment. Graduates can pursue diverse careers in sales, marketing, and related fields, including management, research, and advertising. The program is offered full-time or part-time, with flexible start dates and admission requirements.
Program Outline
Program Summary: Bachelor of Applied Management (Marketing and Sales) at Ara Institute of Canterbury
Degree Overview
Objective:
This program equips graduates with a broad range of marketing and sales skills, preparing them to be "dynamic force[s]" in the relevant job market.
Structure:
- Level 5: Introduces foundational business concepts, covering areas like accounting, economics, business functions, marketing, and sales.
- Level 6: Builds on Level 5 knowledge by focusing on marketing, sales, and related business areas. Introduces research methods and project management.
- Level 7: Offers advanced marketing, sales, and management courses. Includes a cooperative education project involving hands-on work experience and research within a real business environment.
Outline
Level 5
- Core courses: Introduction to Accounting and Taxation, Applied Accounting, Analysis of Financial Information, Budgets for Planning and Control, Commercial Law, Economics, Employability Skills and Experience, Organisations in an Aotearoa New Zealan..., Business Environments, Business Functions, Change and Innovation, Introduction to Leadership, Operations Management and Compliance, Business Planning, Managing Projects, Introduction to Marketing.
- Elective courses: Buyer Behaviour, Introduction to Digital Marketing, Sales and Relationship Management.
Level 6
- Core courses: Intermediate Management Accounting, Intermediate Financial Accounting, Taxation in Aotearoa New Zealand, Introduction to Finance, Data Analytics, Law of Business Entities, Research Methods, Accounting Information Systems.
- Elective courses: Audting and Assurance, Business-to-Business Sales and Marketin..., Colab Project, Customer Engagement, E-Business, Event Logistics, Entrepreneurship, Event Planning and Management, Facilities Management, Food and Beverage Operations Management, Front Office Operations Management, Global Challenges; Sustainable Futures, Health, Safety and Wellbeing Leadership, Innovation in Business, IT Service Management, Introduction to Enterprise Intelligence..., Integrated Marketing Communications, Marketing Planning and Control, Organisational Behaviour, Operations Management, Personal Financial Planning, Principles of Leadership, Project Management, Rooms Division Operations Management, Sport Facility Management, Strategic Planning for Small Business, Special Topic Level 6, Tourism Principles and Transport.
Level 7
- Core courses: Advanced Management Accounting, Advanced Financial Accounting, Audting and Assurance, Professional Accounting Project.
- Elective courses: Accommodation Facilities Management, Business and Society, Contemporary Issues in Marketing Practi..., Co-operative Education Project, Critical Reflection on Work, Event Marketing and Sponsorship, Event Project, Food and Beverage Management, Contemporary Issues in the Food and Bev..., Financial Risk Management and Insurance, Contemporary Issues in the Hotel Indust..., Contemporary Issues in Human Resource M..., Innovation Inquiry Project, International Marketing, International Marketing, Information and Policy in Sport Managem..., Information Technology Governance, Enterprise Intelligence and Analytics, Product Development, Advanced Personal Financial Planning, Advanced Project Management, Retailing Enterprise and Management, Resource Integration Management, Retail Marketing, Contemporary Issues in Supply Chain and..., Strategic Human Resources Value, Strategic Management, Special Topic Level 7, Business Transformation and Change, Contemporary Issues in the Tourism Indu..., Tourism Policy and Planning.
Structure and Schedule:
The program structure is semester-based, with two intakes per year (February and July). Students typically complete 120 credits per year.
Assessment
Assessment Methods:
Assessment varies by course and includes written assignments, presentations, case studies, examinations, projects, and other practical activities.
Assessment Criteria:
Assessments are evaluated based on criteria including accuracy, depth of understanding, critical analysis, application of knowledge, communication skills, originality, and referencing.
Teaching
Teaching Methods:
The program uses a variety of teaching methods including lectures, tutorials, workshops, guest speakers, group work, and online learning activities.
Faculty:
The program is delivered by experienced lecturers and industry professionals with expertise in marketing, sales, and related business areas.
Unique Approach:
The program includes a unique cooperative education project, allowing students to gain practical experience and apply their learning in a real business environment.
Careers
Potential Career Paths:
Graduates may pursue diverse careers in various sectors, including:
- Sales and marketing management
- Retail management
- Marketing research
- Market analyst
- Advertising
- Public relations
- International business campaigns
- Multinational corporations
Other
Fees:
$7,197 - $8,057 per year (domestic), $350 per year (indicative student services fee).
Start Dates:
July 2024, other intakes may be available throughout the year.
Location:
Madras Street Campus, Christchurch.
Duration:
Three years full-time.
- The program offers the possibility to study part-time (up to 10 years)
- Students may have access to various scholarships and financial assistance programs.
- The program is expected to be reviewed as part of a wider vocational education training reform.
