Business Management (Events)

Program Overview

This Business Management (Events) program delves into the events industry, providing hands-on experience through venue visits and industry briefs. Students gain a comprehensive understanding of event planning, marketing, and management, culminating in a consultancy project where they design and deliver an event for charity. The program also explores contemporary issues in tourism and events, preparing graduates for careers in various event-related roles.

Program Outline

Degree Overview:

This program explores the eventscape, with visits to diverse venues, including markets, sporting events, and places like Birmingham NEC. You'll gain insights into various roles and how events are planned and marketed. There will also be a residential field visit. Everything will be taught through a real-world perspective, including live industry briefs. The program culminates in an event you design and deliver as the core element of a consultancy project, where you'll also raise funds for a chosen charity. Alongside the organization and marketing aspects, you'll need to understand health and safety, legal issues, and crisis management. The program focuses on contemporary issues in tourism and events. This can range from ethical challenges posed by risk-tourism to the sustainability of destinations.

Outline:

YEAR 1:

• Foundations Of Human Resource Management (20 credits)
• Foundations Of Management (20 credits)
• Global Visitor Economy (20 credits)
• Introduction To Management Accounting (20 credits)
• Managerial Economics (20 credits)
• Marketing In The Business Environment (20 credits)

YEAR 2:

• Exploring The Eventscape (20 credits)
• Management Accounting (20 credits)
• Managing Equality, Diversity And Inclusion (20 credits)
• Operations Management (20 credits)
• Sustainable Business Development (20 credits)
• The Event Professional (20 credits)

YEAR 3:

• Authentic Leadership (20 credits)
• Consultancy/Management Project In Specialism (40 credits)
• Contemporary Issues In Tourism And Events (20 credits)
• Data And Decision Making (20 credits)
• Innovative Change Management (20 credits)

Assessment:

Assessments will focus on coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group), and examinations. All modules typically include a Tutorial Assessment, which carries a weighting of around 10% and incorporates both your attendance and participation.

Teaching:

Teaching approaches include lectures, tutorials, industry visits, and independent study. You'll use resources including books, journals, digital databases, social media resource banks, and more to immerse yourself in each discipline. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You'll meet with your academic mentor at least twice a year and be taught in top-class learning spaces throughout your program.

Careers:

Graduates can pursue careers as:

• Conference centre manager
• Event manager
• Hotel manager
• Outdoor activities or education manager
• Pub manager
• Restaurant manager