Business Administration, BA/BS - Tourism Management Concentration

Program Overview

Southern Oregon University's Tourism Management Concentration BA/BS program equips students with business management skills and industry knowledge for leadership roles in the hospitality and tourism sector. The program emphasizes practical experience, industry collaborations, and a capstone project that fosters business acumen. Graduates are well-prepared for diverse career opportunities in hotels, resorts, travel agencies, and tourism development organizations.

Program Outline

Degree Overview:

• Title: Business Administration, BA/BS (Tourism Management Concentration)
• Offered as: Bachelor of Arts or Bachelor of Science
• Overview: Provides practical and professional experience paired with business management skills to prepare future industry leaders.
• Objectives:
• Provide students with an understanding of the scope and impact of the hospitality and tourism industry with a focus on management skills.
• Develop hospitality business leaders through theoretical coursework, applied and innovative learning activities, mentoring opportunities, exposure to local hospitality organizations, and interaction with dynamic industry professionals.
• Ensure all graduates have a meaningful choice of job opportunities upon graduation.
• Accreditation: ACBSP accredited for the School of Business, SOU
• University Ranking:
• #25 by US News and World Report for Top Public Schools
• #20 on Get Educated's list of Best Buys

Outline:

• Content:
• Variety of courses preparing students for careers in hospitality and tourism.
• Structure:
• BA/BS degree program.
• Combines business foundations with tourism management specialization.
• Course Schedule:
• Modules:

Assessment:

• Assessment Methods:
Likely to involve a combination of exams, assignments, projects, and presentations.
• Assessment Criteria:
Likely to align with course learning objectives and industry-relevant competencies.

Teaching:

• Teaching Methods:
• Interactive class environment with real-world experiences.
• One-on-one comprehensive professional instruction.
• Supportive guidance.
• Faculty:
• Unique Approaches:
• Capstone project requiring students to write a business plan encompassing all aspects of business, regardless of their concentration.
• Collaboration with industry professionals and local hospitality organizations.

Careers:

• Career Opportunities:
• Leadership roles in tourism and hospitality industry.
• Potential positions in hotels, resorts, restaurants, travel agencies, event planning, and tourism development organizations.
• Outcomes:
• Similar Majors: Sustainable Tourism Management, Sustainability, Outdoor Adventure and Leadership.
• Micro-Credentials options: Foundations in Sustainability and Tourism
• Sample Graduate Degrees: MBA, Master of Tourism Management, Master of Sustainable Tourism.