Program Overview
The Media Innovation program at Southern Oregon University prepares students for careers in media, strategic communication, and digital marketing. It combines traditional areas like journalism, public relations, and advertising with innovation and entrepreneurship. Graduates will possess skills for personal branding, content strategy, online journalism, visual storytelling, and new media ventures. The program offers coursework across various media and communication disciplines, culminating in a Capstone project.
Program Outline
Degree Overview:
Overview:
The Media Innovation program at SOU prepares students for careers in media, strategic communication, and digital marketing. It focuses on traditional areas like journalism, public relations, and advertising while incorporating innovation and entrepreneurship.
Objectives:
- Equip students with the practical and conceptual skills needed to navigate the modern media landscape.
- Develop personal and professional skills in areas like reputation management, content strategy, online journalism, visual storytelling, and new media entrepreneurship.
- Combine traditional content skills like writing, design, photography, and videography with current industry-aligned strategic skills like analytics, SEO, and social media campaign management.
- Nurture creativity and innovation through project management, design thinking, and lean entrepreneurship.
Description:
The program equips students to thrive in the 21st-century media environment, whether pursuing careers, managing online presence, or engaging in responsible citizenship. Graduates will possess skills for personal branding, content strategy, online journalism, visual storytelling, and new media ventures.
Outline:
Program Content:
- Multimedia writing
- Digital photo and video production
- Visual storytelling
- Strategic social media
Structure:
The program offers coursework across various media and communication disciplines, culminating in a Capstone project. However, based on the program content and structure listed, potential modules could include:
- Writing for Digital Media: Focus on crafting engaging and effective content for various online platforms.
- Strategic Social Media Management: Develop strategies for using social media effectively for branding, marketing, and communication purposes.
- New Media Entrepreneurship: Gain knowledge and skills for launching and managing your own media-related ventures.
- Online Journalism and Content Creation: Understand the nuances of online journalism, including ethical considerations, research methods, and content production for digital platforms.
Careers:
Career Opportunities:
- Social media manager
- Content marketing specialist
- Public relations specialist
- Digital marketer
- Journalist
- Entrepreneur
- Communications specialist
Potential Employers:
- Media agencies
- Public relations firms
- Marketing departments
- Non-profit organizations
- Government agencies
- Startups
