Advertising Major

Program Overview

Suffolk University's Advertising major equips students with the skills and creativity to excel in the competitive advertising industry. The program covers advertising principles, creative writing, visual communication, media planning, digital marketing, and social media marketing. Graduates are well-prepared for careers as copywriters, art directors, account executives, media planners/buyers, and digital and social media marketing specialists. The program benefits from its Boston location, experienced faculty, experiential learning opportunities, and state-of-the-art facilities.

Program Outline

Advertising Major

Degree Overview:

The Advertising major at Suffolk University equips students with the skills and creativity needed to succeed in the fast-paced, competitive world of advertising. The program focuses on teaching students how to create ads and plan campaigns that appeal to target markets, as well as developing their understanding of media planning and buying across various platforms such as television, radio, print, online, and social media.

Outline:

The Advertising major curriculum covers a wide range of topics, including:

• Advertising principles: Students learn the basics of advertising such as target audience identification, message development, ad creation, and campaign planning.
• Creative writing: Students refine their writing skills and learn how to write compelling ad copy.
• Visual communication: Students gain skills in designing various visual elements of ads, including layouts, images, and graphics.
• Media planning and buying: Students learn how to strategically plan and purchase advertising space and time across different media platforms to reach the target audience most effectively.
• Digital marketing: Students explore the evolving landscape of digital advertising and learn how to create and manage online campaigns across various platforms and devices.

Assessment:

Students' progress is assessed through a variety of methods throughout the program, including:

• Assignments: Students complete various assignments, such as written projects, creative briefs, and media plans, to demonstrate their understanding of the material.
• Exams: Students take written exams to assess their knowledge of key concepts and theories.
• Presentations: Students present their work to classmates and faculty to demonstrate their analytical and communication skills.
• Portfolio: Students build a portfolio throughout their coursework to showcase their skills and accomplishments in advertising.

Teaching:

The Advertising major is taught by a team of experienced professionals with extensive industry experience and academic credentials. Classes are typically small, allowing for personalized attention and feedback. The program also emphasizes experiential learning through internship opportunities and guest speakers from the advertising industry.

Careers:

Graduates of the Advertising major are well-prepared for a variety of careers in the advertising industry, including:

• Copywriter: Develops advertising copy for different media platforms.
• Art director: Creates the visual elements of advertisements.
• Account executive: Manages client relationships and develops advertising campaigns.
• Media planner/buyer: Purchases advertising space and time across different media platforms.
• Digital marketing specialist: Develops and manages online advertising campaigns.
• Location: The program benefits from its location in Boston, a major hub for the advertising industry.
This allows students to easily access internship opportunities and network with industry professionals.
• Faculty: The program is taught by renowned faculty with extensive experience in the advertising industry.
• Experiential learning: The program emphasizes hands-on learning through internships, guest speakers, and projects.
• State-of-the-art facilities: Students have access to modern facilities and technology to enhance their learning experience.