Graduate Certificate in Strategic Marketing

Program Overview

Suffolk University's Graduate Certificate in Strategic Marketing equips professionals with the skills to excel in strategic marketing management, brand development, and market research. Delivered online in a synchronous format, the program covers core marketing concepts, including consumer insights, branding, and digital marketing. Graduates are prepared for career advancement in various marketing roles, including brand manager, marketing consultant, and chief marketing officer.

Program Outline

• Overview: This certificate program focuses on equipping students with strategic and managerial skills for advancement within the dynamic marketing field.
• Objectives:
• Develop strategic planning fundamentals.
• Cultivate expert sales management skills.
• Understand marketing campaign analysis techniques.
• Navigate contemporary global marketing challenges.
• Explore product innovation and global branding (advanced).
• Description: This one-semester program allows part-time completion on campus, offering the chance to stack it with the Graduate Certificates in Digital Marketing Analytics and/or Customer Insights for further knowledge building.
Completed courses may be applied towards relevant MS in Marketing or other business-oriented graduate degrees, potentially reducing completion time.

Program Outline:

• Content: Covers core aspects of modern marketing including:
• Strategic marketing implementation
• Branding development and management
• Integrated marketing communications
• Marketing analytics
• Global marketing strategy
• Structure:
• 4 courses delivered within 8 weeks
• Each course comprises 8 sessions with 2.5-hour duration per session
• Delivered online in a synchronous format (live, virtual classes)
• Course Schedule:
• Week 1: Understanding the Strategic Marketing Landscape
• Session II: The Power of Market Segmentation
• Session III: Deep Dive: Consumer Insights and Analytics
• Week 4: Buyer Personas, Journeys, & the Art of Storytelling
• Week 5: Competitive Analysis: Identifying Opportunities and Risks
• Session IV: Branding in the Age of Digital Disruption
• Session V: Crafting an Effective Brand Strategy
• Session VI: The Power of Content
• Session VII: Measuring Your Success: Marketing KPIs and ROI
• Session VIII: Building a Digital Marketing Culture
• Modules:
• Module 1: Defining Marketing Strategy (Weeks 1-3)
• Module 2: Consumer Insights and Market Segmentation (Week 4)
• Module 3: Brand Storytelling and Differentiation (Weeks 5-6)
• Module 4: Leveraging Content Marketing for Success (Week 7)
• Module 5: Measuring and Optimizing Your Marketing Efforts (Week 8)

Program Assessment:

• Methodology: Assesses knowledge and skill development by using:
• Case studies and practical exercises
• Exams and quizzes
• Class participation
• Assignments and projects

Program Teaching:

• Teaching Methods:
• Engaging discussion sessions and collaborative learning
• Case studies and real-world application scenarios
• Use of online resources and platforms for interactive learning
• Experiential learning projects

Program Careers:

• Pathways and Opportunities: The certificate prepares graduates to thrive in:
• Strategic marketing management positions
• Brand management and development
• Marketing consultancy
• Market research and analysis
• Potential Roles:
• Brand Manager
• Global Marketing Director
• Digital Marketing Specialist
• Chief Marketing Officer (CMO)
• Completion of the program allows the addition of "Suffolk University Graduate in Strategic Marketing" to professional designations (business cards, LinkedIn profiles, etc.).

Conclusion:

The Graduate Certificate in Strategic Marketing at Suffolk University offers a well-structured program for professionals seeking to enhance their understanding of marketing strategy and management in a contemporary, dynamic environment. This certificate serves as an excellent stepping stone to career advancement within the rapidly growing marketing field.