Graduate Certificate in Digital Marketing Analytics
| Program start date | Application deadline |
| 2024-08-15 | - |
| 2024-01-04 | - |
Program Overview
Suffolk University's Graduate Certificate in Digital Marketing Analytics equips professionals with advanced analytics skills for data-driven marketing decision-making. Through research methods, statistical analysis, and data visualization, students explore customer experience, digital analytics methodologies, and strategic marketing challenges in the digital age. This one-semester program can be stacked with other graduate certificates or applied towards an MBA or MSM degree.
Program Outline
Graduate Certificate in Digital Marketing Analytics at Suffolk University
Degree Overview:
- This program is designed for individuals interested in utilizing advanced analytics and data-driven decision-making within marketing strategies.
- It focuses on research methods, statistical analysis, and data visualization through the lens of digital marketing using software, projects, and case studies.
- Students can explore advanced topics in customer experience, including neuromarketing, digital analytics methodologies, and strategic marketing challenges in the digital era.
- Completion timeframe: one semester (part-time) on campus.
- This certificate can be stacked with Graduate Certificates in Strategic Marketing or Customer Insights.
- Credits earned may be applicable towards a Master's degree in Business Administration (MBA) or Master of Science in Marketing (MSM).
Other:
- Students can attend a graduate admission event to waive the $50 application fee.
Suffolk University
Overview:
Suffolk University is a private university located in Boston, Massachusetts. It offers a wide range of undergraduate, graduate, and law programs. The university is known for its focus on experiential learning and its commitment to preparing students for successful careers.
Services Offered:
Suffolk University provides a variety of services to its students, including:
Academic Advising:
Students have access to academic advisors who can help them with course selection, degree planning, and career exploration.Career Center:
The Career Center offers resources and support to help students find internships, jobs, and graduate school opportunities.Libraries & Archives:
Suffolk University has a comprehensive library system that provides students with access to a wide range of resources, including books, journals, databases, and online research tools.Student Services:
The university offers a variety of student services, including counseling, health and wellness services, and safety and security services.Housing & Dining:
Suffolk University provides on-campus housing options for students, as well as dining services.Student Involvement:
Students can get involved in a variety of clubs, organizations, and activities.Student Life and Campus Experience:
Suffolk University offers a vibrant and engaging campus experience. Students can enjoy:
Location in Boston:
The university is located in the heart of Boston, providing students with easy access to the city's cultural attractions, museums, and entertainment venues.Experiential Learning:
Suffolk University emphasizes experiential learning, providing students with opportunities to apply their knowledge in real-world settings.Student Organizations:
Students can join a variety of student organizations that align with their interests and passions.Athletics:
Suffolk University has a competitive athletics program, with teams competing in NCAA Division III.Key Reasons to Study There:
Location in Boston:
Suffolk University's location in Boston provides students with access to a vibrant city with numerous career opportunities.Experiential Learning:
The university's focus on experiential learning prepares students for success in their chosen fields.Small Class Sizes:
Suffolk University has a student-to-faculty ratio of 13:1, allowing for personalized attention and interaction with professors.Diverse Student Body:
Suffolk University has a diverse student body, creating a rich and inclusive learning environment.Academic Programs:
Suffolk University offers a wide range of academic programs, including:
