Online MBA in Digital Marketing

Program Overview

The St. Mary's University Online MBA in Digital Marketing is a 100% online program designed to equip you with the knowledge and skills needed to excel in the ever-evolving field of digital marketing. Through this program, you will gain a comprehensive understanding of digital marketing strategies, tools, and techniques, focusing on the commercial and social context of digital marketing, building customer relationships through social media, and crafting successful digital strategies. The program is designed for busy working professionals seeking a new career path in digital marketing.

Program Outline

Degree Overview:

Overview:

The St. Mary’s University Online MBA in Digital Marketing is a 100% online program designed to equip you with the knowledge and skills needed to excel in the ever-evolving field of digital marketing. Through this program, you will gain a comprehensive understanding of digital marketing strategies, tools, and techniques, focusing on the commercial and social context of digital marketing, building customer relationships through social media, and crafting successful digital strategies.

Objectives:

• Equip you with the ability to analyze, evaluate, and manage market opportunities to grow your career in digital marketing roles.
• Develop your online marketing expertise and capabilities in areas such as digital marketing analytics, search engine marketing, and content creation.
• Equip you with the skills to utilize data analysis and metrics to optimize the performance of digital campaigns and experiences.
• Enhance your skillset in building and implementing effective social media marketing strategies integrated into an organization's overall market strategy.

Program Description:

The program is designed for busy working professionals seeking a new career path in digital marketing. The module content aligns with the business and management skills sought by employers today, combined with specialized learning focused on audiences and competitive environments, leveraging digital tools and channels, and more. All studies are offered completely online and part-time, allowing you to balance your learning with work, family, and other commitments.

Outline:

Program Content:

The program curriculum covers a broad range of topics essential for success in digital marketing, including:

• Digital Marketing Analytics
• Digital Marketing Strategy
• Social Media Marketing
• Business Strategy
• Finance for Managers
• Economics for Managers
• Financial Accounting and Analysis
• Leadership & Organizational Behaviour
• Marketing Management
• Operations Management
• Business Intelligence & Visualisation Tools
• Research Methods for Business and Management

Program Structure:

The program comprises 12 modules, each worth 700 GBP.

Course Schedule:

The program operates on a flexible schedule, allowing you to start your studies at different points throughout the year. Upcoming start dates include:

• June 24, 2024
• September 2, 2024
• October 28, 2024
• January 6, 2025
• March 3, 2025
• April 28, 2025

Module Descriptions:

• Digital Marketing Analytics: Explores the landscape of digital marketing analytics, focusing on key concepts, principles, and best practices.
• Digital Marketing Strategy: Develops theoretical understanding of the internet marketplace and practical skills for daily digital marketing functions.
Learn to improve a firm's online presence and practice concepts like A/B testing, conversion rate optimization, keyword research, and building marketing strategies.
• Social Media Marketing: Examines key social media marketing concepts and their integration into strategic business plans.
• Business Strategy: Gains a perspective on organizations, both within and outside the for-profit business world.
Apply strategic analysis and managerial thinking to organizations to make better decisions, improve competitive position, and provide value to key stakeholders. Explore the main theories, concepts, and models of strategic analysis and their role in management practice. Learn about the time value of money, investing in various instruments, making critical decisions regarding capital expenditures, and successful methods for capitalizing the firm. Managing critical cash flows and allocation of financial assets are also discussed from a managerial perspective.
• Economics for Managers: Explores key economic concepts, theories, analytical techniques, and the economic fundamentals.
Gain an understanding of selected topics in international trade, financial markets, economic growth, and positive and negative externalities.
• Financial Accounting and Analysis: Many business decisions throughout every level of an organization are based on the information found in the company's financial statements.
Finally, examine how decisions made about capital projects, long-term investments, and a company's risk aversion impact the bottom line. Learn how to apply leadership skills during change and in multicultural and diverse environments. The common thread throughout the course will be leading with strong managerial ethics, emotional intelligence, and reflective leadership. You'll also explore the relationship between contemporary leadership issues and classical leadership theory.
• Operations Management: Gain a deep understanding of operations management and its critical role to success in any field, from consulting to entrepreneurship to general management.
Explore the major problems and decision processes of operations management such as operations strategy, process and capacity planning, facilities planning, aggregate planning, materials planning, and quality planning.
• Business Intelligence & Visualisation Tools: Business Intelligence (BI) uses historical data to better understand and thereby improve business performance, as well as create new strategic opportunities for growth.
Examine the technologies used to support organizational decision-making. Various functions and applications of business intelligence are described, including but not limited to reporting, online analytical processing, data visualisation and business process management.
• Research Methods for Business and Management: Develop your understanding of research in general and business.
You'll address both academic business research and business consultancy research and examine the concepts and theories underlying research, as well as the practice of research. This course has an applied focus. You'll identify a feasible research topic through readings and assignments and develop a research proposal for academic business or business consultancy research. You will examine how research problems and questions are identified and the process of achieving thoughtful, effective, and efficient research design. You will also investigate the importance of the literature review and how to carry it out for optimal effectiveness in research. You will study the philosophical and epistemological assumptions underpinning the research approaches and methodologies, as well as their role in determining the design and implementation of the research. Finally, you will also examine the ethical aspects of research and consultancy.