Event Management

Program Overview

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This part-time short course from Ulster University provides an introduction to the events industry, covering event planning, organization, and management. It targets individuals seeking career advancement in event management or those with unrelated qualifications looking to enter the field. The program includes modules on event industry fundamentals, planning, operations, evaluation, and marketing, and is assessed through coursework and a reflective report.

Program Outline

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Degree Overview:

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Overall Description:

This short course, offered by the Department of Hospitality and Tourism Management within the Ulster University Business School, provides participants with an introduction to the events industry, the event planning process, and the intricacies of event organization.

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Objectives:

• Develop a deep understanding of the global events industry.
• Learn about the nature and scope of events, as well as the intricate event planning process.
• Acquire the skills and knowledge required to plan, manage, and execute successful events.

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Target Audience:

This course caters to a diverse range of individuals, including:

• Individuals currently working in the leisure, event, or tourism sectors who aspire to progress into managerial roles.
• Individuals holding undergraduate qualifications in unrelated fields who seek to enhance their career opportunities within event management.
• Ambitious graduates with cognate qualifications seeking further development of their knowledge and skills in the specialized area of event management.

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Outline:

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Module Structure:

The course comprises 20 credit points and is delivered through a series of modules. These modules focus on key aspects of event management, including:

• Introduction to Events Industry
• Event Planning and Development
• Event Operations and Logistics
• Event Evaluation and Control
• Event Marketing and Communication

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Schedule:

The course runs on a part-time basis and requires attendance at the Belfast campus on three specific dates during Semester 1:

• Wednesday 02, Thursday 03, and Friday 04 October 2024
• Additional Learning Sets on 09 October (10am - 6pm) and 16 October (10am - 1pm)
• Dates and timetable subject to confirmation and potential changes.

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Assessment:

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Assessment Methods:

• Essay (Coursework): 2000-word critical evaluation essay analyzing essential aspects of successful event management.
• Report (Coursework): 2000-word reflective report analyzing the management of a chosen event, including a personal reflection and recommendations for best practices.

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Distribution:

• Essay (Coursework): 50%
• Report (Coursework): 50%

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Teaching:

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Teaching Methods:

• Lectures
• Seminars
• Tutorials
• Practical Work

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Teaching Approach:

The course aims to create an interactive and engaging learning environment, encouraging active participation and knowledge sharing among students.

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Careers:

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Potential Career Paths:

• Event Manager
• Event Coordinator
• Conference Organizer
• Exhibition Manager
• Festival Manager

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Career Opportunities:

Graduates of the program are equipped to pursue careers across a wide spectrum of the event industry, working for organizations such as:

• Private Event Companies
• Public Sector Agencies
• Non-profit Organizations
• Hospitality and Tourism Businesses
• Festival and Conference Organizers

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Other:

• The course welcomes applicants from diverse backgrounds, including those without prior event management experience.
• Students are expected to actively engage in the events industry, either as volunteers or through professional involvement, to gain firsthand experience.
• Graduates are eligible for further postgraduate studies in Event Management, aiming for specialized and advanced skills in the field.

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Northern Ireland, Republic of Ireland and EU Settlements Status Fees:

£777.80

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England, Scotland, Wales and the Islands Fees:

£777.80

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Additional mandatory costs

It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees. Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses. Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.