Strategy

Program Overview

This part-time short course in Strategic Management provides a comprehensive overview of the strategic management process, from analysis to implementation and evaluation. Through lectures, discussions, and case studies, participants will develop the skills to analyze organizations, formulate strategies, and drive strategic change. The program prepares individuals for careers in strategic management, consultancy, and leadership roles across various industries.

Program Outline

Outline:

Introduction:

• Understanding the Strategic Management Process
• Introduction to Key Concepts and Frameworks
• Strategic Analysis of Organizations

Strategic Position:

• External Analysis: PESTEL, Porter's 5 Forces, Industry Analysis
• Internal Analysis: Resources and Capabilities, SWOT Analysis
• Competitive Advantage and Value Creation

Strategic Choices:

• Corporate-Level Strategy: Growth, Diversification, Mergers & Acquisitions
• Business-Level Strategy: Differentiation, Cost Leadership, Focus
• Competitive Strategies and Competitive Advantage

Strategy in Action:

• Strategy Formulation and Implementation
• Managing Strategic Change
• Strategic Leadership and Culture

Strategic Evaluation and Control:

• Monitoring and Measuring Performance
• Strategic Feedback and Learning
• Strategic Renewal and Innovation

Assessment:

• Report (100%): Analyze a chosen organization using relevant models and frameworks.
The report consists of 4 sections:
• Contextual Overview and Rationale (20%)
• Recommendations for Future Strategy (20%)
• Reflective Statement (10%)
• Maximum word count: 4,000 (excluding appendices)
• Feedback: Continuous feedback during lectures, office hours, email, and individual meetings.
• Dates:
• Tuesday 28 January 2025
• Thursday 30 January 2025
• Friday 31 January 2025
• Faculty: Ulster University Business School
• Teaching Methods: Lectures, student-led discussions, case studies, guest speakers.
• Faculty: Experienced academics with relevant industry experience and PhDs in their field.

Careers:

• Prepare for careers in strategic management, consultancy, business development, and leadership roles across various industries.
• Potential job titles: Strategy Consultant, Business Analyst, Market Research Analyst, Marketing Manager, Product Manager.

Other:

• Graduate Status of CGIUKI: Obtain GradCG status by meeting relevant criteria and registering with CGIUKI.
• English Language Requirements: Minimum IELTS 6.0 or equivalent, with no band score under 5.5.

Additional Notes:

• This is a part-time short course program.
• The content and schedule are subject to change.

Northern Ireland, Republic of Ireland and EU Settlements Status Fees:

£612.45

England, Scotland, Wales and the Islands Fees:

£612.45

Additional mandatory costs

It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees. Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses. Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.