Communication and Public Relations PgDip/MSc

Program Overview

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The Communication and Public Relations PgDip/MSc at Ulster University equips students with a comprehensive understanding of communication and public relations theory and practice. Through a combination of lectures, seminars, and practical activities, students develop skills in advertising, public relations, strategic communication, and research methods. The program prepares graduates for careers in communication, public relations, marketing, and other related fields.

Program Outline

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Communication and Public Relations PgDip/MSc at Ulster University (2024/25)

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Degree Overview:

This program aims to equip students with a balanced understanding of both the theoretical and practical aspects of communication and public relations. It explores applications within the marketing and advertising contexts. The program enables students to:

• Develop a deep understanding of the academic and professional foundations of communication and public relations.
• Conduct primary research within the broad field of communication, focusing on public relations and advertising issues.
• Acquire the knowledge and skills to enhance their prospects for employment, academic progression, and continuous professional development.
• Gain a unique understanding of various elements essential for a career in the communication industry.

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Outline:

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Structure:

This program comprises two options: a Postgraduate Diploma (PGDip) and a Master's degree (MSc).

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Program Duration:

• PGDip: 1 year (full-time)
• MSc: 18 months (full-time)

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Modules:

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Year 1:

• Advertising: Explores the role of advertising in marketing, creative approaches, media channels, industry structure, regulatory systems, and contemporary issues.
• Public Relations and Society: Theoretical Perspectives: Critically examines key debates surrounding public relations and its societal role, applying theoretical insights to various practice areas.
• Strategic Communication: Equips students with communication skills relevant to complex organizational settings, covering key areas in management communication competence from a conceptual and practical perspective.
• Public Relations Practice: Provides a professional grounding in public relations debates and specialized practice areas with an emphasis on critical and strategic thinking.
Prepares students for the role of communication coordinators and provides analysis of communication professionals across various sectors.

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Year 2 (MSc only):

• Dissertation: Requires students to design and execute independent research focusing on an in-depth exploration of an area in communication.
• Research Methods: Equips students with essential research skills, covering the nature of research, key traditions, research processes, available methods (qualitative and quantitative), and critical understanding of data generation, analysis, communication, and evaluation.
• Strategic Marketing: Provides a contemporary and challenging introduction to the field of strategic marketing, focusing on its value (co)creating nature and impact across various activities and practices.
Enhances students' critical and reflexive understanding of the field.

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Course Schedule:

Full-time students typically attend classes 2-3 days per week, while part-time students attend 1-2 days per week. The specific timetable varies depending on the specialization chosen.

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Individual Modules:

• Each module carries a certain credit weight indicating the student effort required.
• Modules are typically delivered through a combination of lectures and seminars/workshops/practicals.
• Each module involves approximately 3 contact hours per week (lectures/seminars/tutorials).

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Assessment:

Assessment methods vary across modules and may involve a combination of examinations and coursework assignments. Assessment aims to measure students' achievement of stated learning outcomes in each module. Timely feedback is provided on all coursework.

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Teaching:

The program utilizes various teaching approaches, including lectures, seminars, workshops, guest lectures, and practical activities. The academic staff includes professors, readers, senior lecturers, and lecturers with extensive experience, who are actively involved in research and professional practice.

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Careers:

This program opens doors to a diverse range of careers across public, private, and non-profit sectors, including communication, public relations, advertising, marketing, and internal communication. Graduates are equipped to become versatile communication professionals capable of employing an integrated approach to communication management.

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Other:

• The University also offers a part-time option for this program.
• The program is recognized by the Chartered Institute of Public Relations (CIPR).

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Conclusion:

The Communication and Public Relations PgDip/MSc at Ulster University presents a valuable opportunity for individuals seeking to deepen their knowledge and expertise in communication and public relations while acquiring essential skills for a rewarding career in the field. With its comprehensive program structure, dedicated faculty, and strong industry connections, this program prepares students to become well-rounded communication professionals capable of excelling in today's rapidly evolving landscape.

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Northern Ireland, Republic of Ireland and EU Settlement Status Fees

£7,000.00

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International Fees

£17,090.00