Communication, Advertising and Marketing BSc (Hons)

Program Overview

---

The Communication, Advertising and Marketing (CAM) program at Ulster University combines theory and practice to equip students with the skills and knowledge for careers in these fields. The program emphasizes the intersection of communication disciplines and communication theory, and offers opportunities for practical experience through industry collaborations and work placements. Graduates pursue diverse career paths in communication, advertising, and marketing, and the program is recognized by the Chartered Institute of Public Relations.

Program Outline

The program aims to equip students with the skills, knowledge, and understanding necessary to become skilled, innovative, and ethical practitioners in the ever-evolving communication landscape.

---

Objectives:

The CAM program has several objectives:

• Develop a comprehensive understanding of communication theory and practice.
• Gain practical knowledge of advertising, public relations, and marketing practices.
• Cultivate critical awareness of various communication research methods.
• Acquire expertise in interpersonal communication and the role of language.
• Explore the impact of digital communication on both theory and practice.
• Develop a range of applied skills, including communication, teamwork, organization, design, and IT skills.

---

Description:

The CAM program is well-regarded within the communication industries in Northern Ireland and beyond. It offers numerous opportunities for students to apply their communication and other skills in practice. One such initiative is the Publicity Association of Northern Ireland (PANI) Advertising Student Workshop competition, which allows CAM students to collaborate with Graphic Design students to create winning ad campaigns. The program also offers the option for students to undertake a year-long work placement in their third year, providing invaluable real-world experience.

---

Outline:

---

Program Content:

The CAM program combines theoretical and practical elements, encompassing modules in communication theory, advertising, public relations, marketing, research methods, written communication, design, and digital communication. Additionally, students develop essential skills in communication, teamwork, organization, design, and IT.

---

Structure:

The program is delivered over four years, with students typically taking three modules per semester. Each module involves lectures, seminars, and lab-based tutorials. Students are also expected to dedicate significant time to independent study and reading.

---

Course Schedule:

The program offers a variety of modules across the four years of study. Some first-year modules include:

• Communication and Language
• Interpersonal Communication: Skills and Strategies
• Principles of Marketing
• Advertising
• Consumer Behaviour
• Principles of Public Relations

---

Modules:

Each module focuses on a specific aspect of communication, advertising, and marketing. For example, the "Advanced Advertising" module explores the evolving nature of advertising and provides students with the opportunity to delve deeper into the role of creativity and the changing media landscape. The "Dissertation" module allows students to apply their knowledge and skills to conduct original research within their chosen area of specialization.

---

Assessment:

---

Assessment Methods:

The CAM program utilizes a variety of assessment methods, including essays, seminar papers, commercial reports, campaigns, projects, class tests, and examinations. Some assessments are group-based, requiring collaboration and teamwork, while others are individual assignments that emphasize theoretical knowledge and independent analysis.

---

Teaching:

---

Teaching Methods:

The CAM program utilizes a range of teaching methods, including lectures, seminars, workshops, and supervised work experience. The program also integrates practical exercises and simulations, enabling students to apply theoretical concepts to real-world scenarios.

---

Faculty:

The CAM program is taught by highly qualified and experienced faculty members, including Professors, Readers, Senior Lecturers, and Lecturers. Many faculty members hold PhDs in their respective fields and boast extensive professional experience in the communication industries.

---

Unique Approaches:

The CAM program emphasizes hands-on learning experiences, providing students with numerous opportunities to apply their knowledge and skills in practical settings. This emphasis on active learning enhances student engagement and promotes a deeper understanding of the program's concepts.

---

Careers:

---

Career Paths:

Graduates of the CAM program pursue diverse career paths within the communication, advertising, and marketing industries. Potential career options include:

• Account Executive
• Communications Officer
• Digital Marketing Officer
• Marketing Manager
• Social Media Manager
• Advertising Executive
• Public Relations Officer

---

Graduate Employers:

Graduates of the CAM program are employed by leading organizations, including:

• Action Cancer
• Irish News
• Hastings Hotels
• Google
• Warner Brothers
• Tourism Ireland
• Moet Hennessy USA

---

International Opportunities:

The CAM program offers students the opportunity to participate in the Study USA (SUSA) program, allowing them to spend a year studying at a university in the United States during their third year.

---

Northern Ireland, Republic of Ireland and EU Settlement Status Fees

£4,750.00

---

England, Scotland, Wales and the Islands Fees

£9,250.00

---

International Fees

£16,320.00