Short course and CPD in Global Business

Program Overview

This intensive 4-day short course provides a comprehensive understanding of internationalization in business settings. Participants will gain insights into key factors impacting internationalization, analyze firm-level processes and decision-making, and assess internationalization opportunities and obstacles. The course consists of modules on internationalization strategies, global market analysis, and managing international business operations. Assessment includes a group report and presentation.

Program Outline

Outline:

This intensive, four-day short course provides participants with a comprehensive understanding of internationalization within business settings.

• Dates: 31 January and 1-2-9 February 2024
• Location: Belfast campus, Ulster University
• Duration: 4 days, on-campus attendance

Modules

The course consists of the following modules:

• Internationalisation Strategies & Processes: Explores the various strategies and processes used by businesses to internationalize, covering export strategies, international joint ventures, and foreign direct investment.
• Global Market Analysis: Provides tools and frameworks for analyzing international markets, considering cultural factors, economic considerations, and competitor landscapes.
• Managing International Business Operations: Addresses the unique challenges faced by businesses operating across international borders, covering logistics, trade finance, and cross-cultural communication.

Assessment:

• Report (75%): Participants work in groups of up to four to conduct research on a new international market (excluding the UK and Republic of Ireland) for a real Northern Ireland-based company.
The group will produce a detailed report (max. 4,000 words) and deliver a presentation summarizing findings.
• Presentation (25%): Groups present their reports in 5-minute segments per member, followed by a question-and-answer session.

Teaching:

• Delivery format: Interactive lectures, group discussions, case studies, and presentations.
• Faculty: Experienced faculty from the Ulster University Business School with expertise in international business management, marketing, and related disciplines.

Careers:

• This short course enhances participants' skills and knowledge for pursuing careers in:
• International business management
• International marketing
• Export management
• Global supply chain management

Other:

• This course can be taken individually or combined with other relevant modules towards a Postgraduate Certificate of Professional Development (PCertPD) offered by Ulster University.
• Participants are responsible for covering additional mandatory costs associated with the course, such as travel, accommodation, and materials.

Northern Ireland, Republic of Ireland and EU Settlements Status Fees:

£925.40

Additional mandatory costs

It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees. Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses. Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.