Marketing (Professional Sales) - BS

Program Overview

The Marketing (Professional Sales) BS Degree from W. P. Carey School of Business equips students with the knowledge, skills, and experience necessary for successful sales careers in various industries. The program offers a comprehensive curriculum, including core requirements in professional sales, sales management, and consumer behavior, as well as an internship in sales. Graduates are positioned for a wide range of sales roles, with potential job titles including Account Manager, Sales Manager, and Marketing Associate.

Program Outline

Marketing (Professional Sales) BS Degree - W. P. Carey School of Business

Degree Overview

Outline

The program curriculum comprises:

Core Requirements:

• Professional Sales courses: delve into the fundamental principles and practices essential for effective selling in today's business landscape.
• Consumer Behavior: understand consumer psychology, decision-making processes, and their implications for sales success.

Assessment

Assessment methods may vary based on specific courses but typically involve a combination of:

• Exams: measure student comprehension of key concepts and theories.
• Case Studies: apply learned principles to real-world business scenarios.
• Presentations: demonstrate communication skills and knowledge application in a clear and engaging manner.
• Projects: engage in practical problem-solving tasks requiring research, analysis, and creative execution.
• Participation and Class Discussion: actively contribute to learning through insightful questions, thoughtful analysis, and informed participation in classroom discourse.

Teaching

Instructional approaches encompass:

• Expert faculty: benefit from the knowledge and industry experience of highly accomplished professionals in the sales field.
• Interactive lectures and discussions: participate actively in a collaborative learning environment that encourages critical thinking, dialogue, and diverse perspectives.
• Hands-on exercises and case studies: apply theoretical concepts to practical situations and develop problem-solving expertise.
Key takeaways:
• The sales field offers various opportunities, and the number of available career positions currently surpasses the number of graduates seeking employment in this area.
• Career prospects include Account Management, Inside Sales, Market Research Analyst, Marketing Associate, Marketing Manager, Merchandiser, Sales Associate, Sales Manager, and Store Manager.

Other

• The program offers flexibility through online delivery options with multiple enrollment sessions throughout the year.
• Students can benefit from global experiences through various global education programs, enabling them to gain valuable cross-cultural knowledge and perspectives relevant to international sales careers.