Technical Communication (Social Media Management) - BS
Program Overview
This Technical Communication (Social Media Management) program equips students with a comprehensive understanding of social media's complexities, from theory to practice. Graduates develop expertise in crafting compelling content, using analytics tools, and navigating the legal and ethical landscape. They are prepared for diverse careers in social media marketing, communication, and related fields.
Program Outline
Technical Communication (Social Media Management) - BS
Program Description:
This program offers students a comprehensive understanding of social media management, encompassing theory, practice, history, culture, ethics, and legal considerations. Drawing upon technical communication foundations, this concentration equips learners to be ethical, culturally aware, and professionally skilled creators of social media content. Through a curriculum that balances the practical and theoretical, students explore social media creation alongside its legal, ethical, and historical foundations. This program equips learners to adapt and thrive in the dynamic landscape of social media.
Objectives:
- Understand the history, theories, and ethical frameworks of social media.
- Develop expertise in crafting compelling and targeted social media content.
- Acquire proficiency in using various social media platforms and analytics tools.
- Grasp the legal and cultural landscape of the social media environment.
- Hone communication skills for effective engagement and community building.
Careers:
Graduates of this program are prepared for diverse career pathways in social media marketing and management, communication, public relations, and various industries. They may pursue roles such as communication manager, content strategist, social media manager, technical writer, data visualization specialist, user experience specialist, web content creator, and more.
Other:
- Students can pursue this program online or on-campus.
- Admission requirements are consistent with ASU general university requirements.
- The program offers global learning opportunities through study abroad programs.
- Graduates will benefit from the rising demand for skilled social media professionals.
