Music Entrepreneurship (Graduate Certificate)

Program Overview

The Graduate Certificate in Music Entrepreneurship empowers musicians to become successful entrepreneurs by equipping them with the tools and mindset needed to create meaningful, sustainable work aligned with their community and market needs. The program leverages the intersection of traditional musical disciplines with the skills and approaches of entrepreneurship, providing students with a strong foundation in the principles of music entrepreneurship. Graduates are well-equipped to pursue various careers within the music industry, including roles such as arts administrator, performing musician, and community arts advocate.

Program Outline

Graduate Certificate in Music Entrepreneurship

Degree Overview:

Overview:

This graduate certificate program empowers musicians to become successful entrepreneurs by equipping them with the tools and mindset needed to create meaningful, sustainable work aligned with their community and market needs. The program leverages the intersection of traditional musical disciplines with the skills and approaches of entrepreneurship.

Objectives:

• Equip musicians with the necessary skills to navigate the complexities of the music industry.
• Foster the development of a sustainable music career through effective business and marketing strategies.
• Empower musicians to create meaningful work aligned with community and market needs.
• Provide a strong foundation in the principles of music entrepreneurship, enabling participants to become successful working musicians.

Description:

The Music Entrepreneurship certificate program offers students from diverse backgrounds, including those with a bachelor's or master's degree in music or a related field, the opportunity to gain valuable entrepreneurial skills.

Outline:

Program length:

15 credit hours

• 3 credit hours of Required Core
• 9 credit hours of Electives
• 3 credit hours of Internship

Required Core:

• MUP 538 The Enterprising Artist (3 credits): This foundational course introduces students to the core principles of music entrepreneurship, equipping them with the essential skills and mindset needed to navigate the industry and build a sustainable career.

Electives (9 credit hours):

Students select three electives from the following list, tailoring their program based on their individual interests and career goals:

• MGT 501 The Entrepreneurial Mindset (3 credits): Develops an entrepreneurial mindset, focusing on self-assessment, problem solving, opportunity recognition, and resourcefulness.
• MKT 548 Marketing Management (3 Credits): Explores the critical aspects of marketing, including market research, segmentation, targeting, positioning, product development, pricing, distribution, and promotion.
• MKT 549 Customer Relationship Management (3 Credits): Delves into customer relationship management (CRM) strategies, focusing on building long-lasting relationships with customers through effective engagement and value creation.
• ENT 531 New Venture Finance (3 Credits): Provides an in-depth understanding of the financial aspects of new ventures, covering topics such as financial analysis, budgeting, funding sources, and valuation.
• MKT 555 Services Marketing (3 Credits): Examines the unique challenges and opportunities associated with marketing services, equipping students to effectively market their musical talents and services.
• ENT 542 Entrepreneurial Leadership and Innovation (3 credits): Enhances leadership skills and cultivates an innovative mindset, empowering students to become effective leaders and entrepreneurs in the music industry.

Internship (3 credit hours):

Students gain practical experience by completing a 3-credit internship under the supervision of a faculty member. The internship allows students to apply their acquired knowledge and skills to real-world scenarios, solidifying their understanding of the music industry.

Additional Curriculum Information:

Students work closely with the faculty coordinator to select electives that align with their interests and goals, ensuring a personalized learning experience that caters to their individual aspirations.

• Synthesize knowledge of music entrepreneurship in the Phoenix area, along with surrounding communities, melalui music entrepreneurship fieldwork (which involves observation, analysis, and application).

Teaching:

Faculty:

The program is led by experienced faculty members with expertise in music, entrepreneurship, marketing, and other relevant fields. These dedicated instructors provide students with a wealth of knowledge, insights, and guidance throughout the program.

Teaching Methods:

The program employs a variety of teaching methods to cater to diverse learning styles and maximize student engagement. These methods may include:

• Interactive lectures and discussions
• Case studies and real-world examples
• Guest speakers from the music industry
• Individual and group projects
• Fieldwork experiences
• Mentorship opportunities

Careers:

Career Paths:

Upon completion of the program, graduates are well-equipped to pursue various careers within the music industry, including roles such as arts administrator, performing musician, community arts advocate, public or community school teacher, and university professor.

Career Opportunities:

The program enhances the marketable skills students acquire in their music-related major program while simultaneously developing valuable new skills, including marketing, business practices, grant writing, arts administration, and fundraising management.

Program Start Date:

Rolling admissions allow students to begin the program at the start of any semester, providing flexibility for those seeking to balance their studies with other commitments.