MSc International Events Management

Program Overview

The MSc International Events Management program at the University of the West of Scotland prepares students for successful careers in event management. It develops practical, strategic, and conceptual understanding of the events sector within local, national, and international contexts. Graduates may find employment in various event sectors, including business events, festivals, cultural events, and sporting events. The program has been designed in consultation with industry partners to ensure its graduates are well-equipped for the global events industry.

Program Outline

Degree Overview:

• Designed to meet the industry's demand for skilled event management professionals.
• Prepares graduates for successful careers in event management at home or abroad.
• Develops practical, strategic, and conceptual understanding of the events sector within local, national, and international contexts.
• Aims to produce critically informed and operationally capable event practitioners.
• Offered by the UWS School of Business & Creative Industries, which holds full membership with both the Association of Professional Conference Organisers and National Outdoor Events Association.

Outline:

• Modules cover subject areas crucial for managing events.
• Focuses on both practical and critical issues in event management.
• Immerse students in the world of event policy, politics, and branding.
• Equips students with critical inquiry and research skills.
• Delivered through traditional lectures, recorded conversations with professionals and academics, tutorials, and workshops.
• Utilizes a variety of teaching tools, including case studies, student-led presentations, discussion tasks, and practical activities.
• Encourages student responsibility for their own learning and development.

Modules:

• Core modules (20 credits each):
• Digital Branding
• Critical Event Studies
• Creative Research
• Politics and Policy in Events and Tourism
• Practical Issues in Events
• Optional modules (20 credits each):
• Content and Media Management
• Digital Marketing Theory
• Future Marketing & Transformational Tech
• Master's dissertation options (60 credits):
• Marketing, Events and Tourism Dissertation
• Developing Professional Practice Project

Assessment:

• Assessments designed to replicate real-world scenarios graduates will face.
• A mix of practically-focused assignments, including:
• Written reports
• Case studies
• Portfolios
• Presentations
• Other assessment formats

Teaching:

• Learning and teaching methods split between:
• Scheduled learning: 30%
• Independent study: 70%
• Faculty includes:
• Ashley A. Sinclair, MSc International Events Management graduate

Careers:

• Graduates may find employment in various event sectors, including:
• Business events
• Festivals and cultural events
• Global mega-events
• Sporting events
• Community events
• Charity/cause-related events
• Transferable skills also enable graduates to pursue careers in:
• Tourism
• Marketing
• Public relations

Other:

• Ashley A. Sinclair, a graduate of the program, praises its teaching and the international student body.

Scottish £7,500 Total cost of tuition All other UK & Republic of Ireland £11,750 Total cost of tuition Channel Island & Isle of Man £11,750 Total cost of tuition International (all other EU plus Non-EU) £15,500 Total cost of tuition