Program Overview
The MA in Integrated Communication is a 100% online program that develops skilled communicators and leaders. Students learn to produce integrated marketing campaigns, gain real-world experience through a student-run agency, and prepare for upper-level managerial roles in various organizations. The program emphasizes hands-on experience, portfolio building, and career development.
Program Outline
Degree Overview:
MA in Integrated Communication
Objective:
To develop skilled communicators and leaders across all organizational levels and media platforms. Students will learn to produce fully integrated marketing communication campaigns that achieve client/company objectives and goals.
Overview:
This 100% online program focuses on building a strong portfolio, mastering the fundamentals of targeted and effective messaging, and generating results in a dynamic media and technological landscape. The program prepares graduates for upper-level managerial roles in various businesses, non-profits, and other organizations.
Key Features:
- Student-run agency (Crested Communications): Get real-world experience by producing campaigns for real clients.
- Internship opportunities: Gain valuable field experience through the School of Communication internship program.
- Career Studio: Develop essential career skills, build a compelling portfolio, and polish networking and interview techniques.
Outline:
Core Courses (18 credits):
- Integrated Communication
- Integrated Communication Seminar
- Integrated Communication Research Methods
- Media Touchpoints
- (Examples of additional core courses available)
Electives (12 credits):
- Visual Communication & Branding
- Organizational Communication
- Creative Concepts & Campaigns
- Multimedia Production
- Media Metrics & Analytics
- (Examples of additional elective courses available)
Capstone Course (3 credits):
- Graduate Project: Conduct in-depth research and analysis on an emerging topic in integrated communication, culminating in a written project or multimedia presentation.
- Portfolio: Create a professional portfolio showcasing learned skills and focusing on career goals.
Assessment:
Assessment methods for the program may include:
- Examinations: written, oral, or online.
- Assignments: essays, case studies, presentations, projects.
- Portfolio assessment: evaluation of the student's portfolio during the capstone course.
- Participation and engagement: active involvement in class discussions and activities.
Teaching:
The program utilizes a variety of teaching methods:
- Interactive online lectures: Engaging and dynamic lectures delivered through an online platform.
- Discussion forums: Collaborative online discussions fostering deeper understanding and critical thinking.
- Case studies and simulations: Real-world scenarios and simulations for practical application of learned concepts.
- Guest speakers: Industry professionals providing insights and sharing their expertise.
- Individual指導 and feedback: Personalized guidance and feedback from faculty on assignments and projects.
Careers:
Graduates of the program find career opportunities in various fields, including:
- Advertising: Account Manager, Account Planner, Advertising Manager, Creative Director, Media Analyst, Media Manager, Media Planner/Buyer, Paid Media Specialist, Strategist
- Public Relations: Communication Manager, Content Marketing Specialist, Public Relations Manager, Public Relations Specialist
- Corporate Communications: Brand Manager, Director of Advocacy, Director of Communication, Marketing Manager, Marketing Strategist
- Digital Media: Digital Marketing Manager, Digital Project Manager, Digital Strategist, Social Media Manager
Other:
- The program requires 33 credit hours for completion.
- Students and faculty advisors design a personalized program of study based on experiences and goals.
- The program emphasizes hands-on experience through the student-run agency and internship opportunities.
- Graduates are well-prepared for immediate career advancement and leadership roles in the evolving field of integrated communication.
University of Hartford: A Comprehensive Overview
Overview:
University of Hartford (UHart) is a private, non-profit university located in West Hartford, Connecticut. It offers a wide range of undergraduate and graduate programs across various disciplines, including arts, business, communication, education, engineering, health professions, liberal arts, music, sciences, and theatre & dance. UHart is known for its strong emphasis on hands-on learning, career readiness, and personalized attention to students.
Services Offered:
UHart provides a comprehensive range of services to support student success, including:
Academic Advising:
Personalized guidance from faculty and advisors to help students navigate their academic journey.Career Services:
Resources and support for career exploration, job searching, and internship opportunities.Financial Aid:
Various financial aid options, including scholarships, grants, and loans, to help students afford their education.Student Life:
A vibrant campus community with numerous clubs, organizations, and events to foster social connections and personal growth.Housing:
On-campus housing options for students, including residence halls and apartments.Library and Information Resources:
Access to a well-equipped library with extensive collections and digital resources.Health and Wellness Services:
Comprehensive health and wellness services, including counseling, health insurance, and fitness facilities.Student Life and Campus Experience:
UHart offers a dynamic and engaging campus experience with:
Diverse Student Body:
A diverse student population representing various backgrounds and perspectives.Active Campus Community:
Numerous student clubs, organizations, and events to foster social connections and personal growth.Athletics:
A strong athletic program with NCAA Division I teams in various sports.Arts and Culture:
A thriving arts scene with performances, exhibitions, and events hosted by the Hartt School.Location:
Convenient location in West Hartford, close to Hartford city center and other cultural attractions.Key Reasons to Study There:
Hands-on Learning:
Emphasis on practical experience through internships, research opportunities, and real-world projects.Career-Ready Education:
Programs designed to prepare students for successful careers in their chosen fields.Personalized Attention:
Small class sizes and dedicated faculty provide individualized support and mentorship.Vibrant Campus Community:
A welcoming and inclusive environment with a wide range of student activities and organizations.Strong Academic Programs:
A diverse range of academic programs with a focus on innovation and excellence.Academic Programs:
UHart offers a wide range of academic programs, with notable strengths in:
Arts:
Hartford Art School, known for its studio-based instruction and emphasis on portfolio development.Business:
Barney School of Business, offering programs in accounting, finance, marketing, and other business disciplines.Communication:
School of Communication, with programs in cinema, digital media, journalism, and communication.Education:
College of Education, Nursing and Health Professions, offering programs in early childhood education, elementary education, and special education.Engineering & Architecture:
College of Engineering, Technology, and Architecture, offering programs in various engineering disciplines, including aerospace, biomedical, civil, computer, electrical, and mechanical engineering.Health Professions:
College of Education, Nursing and Health Professions, offering programs in nursing, physical therapy, occupational therapy, and other health professions.Music:
The Hartt School, a renowned conservatory offering programs in music performance, composition, education, and music management.Theatre & Dance:
The Hartt School, offering programs in actor training, dance performance, music theatre, stage management, and technical theatre.Other:
Entry Requirements:
Domestic Students:
- Completed online application
- Official transcripts from all collegiate coursework
- Letter of Intent
- Résumé
- Two letters of recommendation
International Students:
- Meet all domestic admission requirements
- Additional requirements for international students:
- Copy of passport photo page
- Financial affidavit demonstrating adequate financial resources to cover tuition and living expenses
- English proficiency test scores if your native language is not English:
- TOEFL: Minimum score of 80 The University of Hartford accepts the following tests:
- TOEFL: Minimum score of 80
- IELTS: Minimum score of 6.5
- PTE Academic: Minimum score of 53
Note:
These scores are minimum requirements and may not guarantee admission. The admissions committee may consider other factors, such as your academic background and work experience, when making their decision.
