Digital Media Studies Management Science | PG Diploma with Co-op
Program Overview
The Post Graduate Diploma in Digital Media Studies Management Science at Pacific Language College equips students with the skills and knowledge for a career in digital media marketing. The 20-month program combines classroom learning, distance education, and paid co-op work experience, preparing graduates for careers in advertising, marketing, and public relations. Students gain practical experience in social media marketing, digital branding, and digital media design, expanding their career possibilities in the diverse field of digital media.
Program Outline
Digital Media Studies Management Science (Post Graduate Diploma) Program at Pacific Language College
Degree Overview
- Title: Post Graduate Diploma in Digital Media Studies Management Science
- Objective: This program equips students with the competencies required for a career in digital media marketing by exploring the relationship between digital media management, information technology, and new media design.
- Program Length: 10 months of coursework followed by 10 months of paid co-op work experience (total: 20 months)
- Delivery Mode: Blended - combines classroom learning, distance education, and applied activities like guest speaker sessions and field trips.
- Focus: Gaining practical, up-to-date knowledge and skills in the digital media field.
- Career Opportunities: Prepares graduates for careers in various areas within the National Occupational Classification (NOC) category 1123 - Professional occupations in advertising, marketing, and public relations.
Outline
Theory Courses (10 Months):
ENGL120:
Academic Writing II (80 hours)
CMNS120:
Public Speaking - Presentation Skills II (80 hours)
MKTG120:
Project Marketing - Advertising (80 hours)
DIGM150:
Social Media Marketing (80 hours)
DIGM110:
Digital Media and Society (80 hours)
ITEC110:
Information Systems (80 hours)
DIGM120:
Digital Branding (80 hours)
DIGM140:
Digital Media Design (80 hours)
DIGM130:
Search Engine Optimization (80 hours)
CPDT101:
Career Development (80 hours)
Careers:
Possible Career Titles:
- Marketing Specialist
- Social Media Specialist
- Content Creator
- Web Designer
- Graphic Designer
- Video Editor
- Project Manager
Potential Employers:
- Multimedia companies
- Social media agencies
- Television/film/video production companies
- Web content creation and design firms
- Advertising companies
- Public relations agencies
- Government organizations
- Non-profit organizations
Opportunities and Benefits:
- Work-integrated learning experience through paid co-op placement
- Gaining real-world experience and industry connections
- Expanding career possibilities in diverse areas of digital media
Other:
- Eligibility for post-graduate work permit in Canada (depending on individual eligibility).
Domestic Students
Tuition: $23,150 Assessment Fee: $- Application Fee: $250 Administration Fee: $200 Other Fees: Temporary Medical Insurance: $- Textbook Fee: $900 Course Materials: $400 Total Fees: $24,900
International Students
Tuition: $30,050 Assessment Fee: $250 Application Fee: $1,000 Administration Fee: $2,000 Other Fees: Temporary Medical Insurance: $300 Textbook Fee: $900 Course Materials: $400 Total Fees: $34,900
