Program Overview
The Digital Media Studies Advanced Diploma program equips international students with English proficiency and practical skills in digital media, including social media, marketing, branding, and design. Through a combination of theory, practice, and a co-op placement, graduates gain industry experience and are prepared for careers in digital media fields such as advertising, marketing, and web design. The program also offers pathways to further studies and eligibility for a Post-Graduate Work Permit.
Program Outline
Graduates can progress to further studies or pursue careers in digital media.
Objectives:
- Enhance English proficiency.
- Develop theoretical and practical skills in various digital media aspects, including social media, digital marketing, branding, search engine optimization, and design.
- Gain practical industry experience through a co-op placement.
Description:
- Seven courses, totaling 36 credits (63 weeks).
- In-class education includes theory, practice and co-op placement.
- Emphasis on communication skills, project management, teamwork and independent learning.
- Graduates are eligible for university pathways or employment in digital media related fields.
- Students whose English proficiency falls below the minimum requirement can participate in the Intensive English for Digital Media program before entering the DMS.
Outline:
- Program Duration: 63 weeks (approximately 10 months).
- Program Format: 10 months theory + 10 months co-op
- Number of courses: 7
- Course Credits: 80 hrs (4 Credits)/course
- Co-op Credits: 780hrs (6 Credits)
Module Descriptions:
- Social Media Marketing: Social Media Strategy, Content Marketing, Social media analytics
- Academic Writing 2: Developing academic research skills, essay and report writing, critical analysis, referencing
- Public Speaking / Presentation Skills 2: Deliver confident and effective oral presentations
- Digital Media and Society: Understanding the impact and evolution of digital media in contemporary society
- Digital Branding: Develop brand strategies, build brand awareness and online reputation management.
- Career Development: Develop resume writing, job interview skills and career exploration strategies
- Digital Media Design: Develop basic design skills, learn design principles and software tools
Assessment:
- Continuous assessments throughout the program.
- Assignments, projects, presentations, and examinations to evaluate learning objectives.
- Performance evaluation during the co-op placement.
Teaching:
- Experienced and qualified instructors with industry expertise.
- Interactive learning environment with a blend of theoretical and practical exercises.
- Use of relevant software and technology tools.
- Small class size for personalized learning experience.
Careers:
- Entry-level positions in various digital media fields such as:
- Advertising
- Marketing
- Communications
- Public Relations
- Content Creation
- Social Media Marketing
- Web Design and Development
- Search Engine Optimization
- E-commerce
Other:
- This program does not guarantee a position in a co-op placement.
- Students must actively seek and secure their placements.
- This program is eligible to apply for a Post-Graduate Work Permit (PGWP).
Domestic Students
Tuition: $12,600 Application Fee: $250 Assessment Fee: $0 Administrative Fee: $2,000 Textbooks Fee: $750 Course Material Fee: $1,000 Other Fee: $0 Total Fees: $16,600
International Students
Tuition: $18,000 Application Fee: $1,000 Assessment Fee: $250 Administrative Fee: $2,000 Textbooks Fee: $1200 Course Material Fee: $200 Other Fee: $300 Total Fees: $22,950
