MA Digital Media Practice

Program Overview

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This Digital Media program equips students with core concepts and practical skills in digital media design, branding, and interaction. Through a combination of modules, independent research projects, and industry collaborations, students develop a deep understanding of the field and prepare for careers in design, research, and content creation. The program emphasizes real-world project work, frequent assessments, and personalized feedback to foster students' growth and success.

Program Outline

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Outline:

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Modules:

• Year 1
• Digital Media Principles: Introduces core concepts and practices within the digital media landscape.
• Design Practice: Develops design processes through a major project.
• Emerging Media Project: Collaborates with practitioners on an emerging media project.
• Brand Design and Strategy: Explores branding principles and strategies through collaboration.
• Interaction Design: Learns principles of user-centered design and develops interactive media products.
• Research Proposal: Develops research skills for future projects.
• Digital Media Practice Independent Study – Project or Dissertation: Conducts a major independent research project leading to either a design project or dissertation.

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Course Structure:

• The program consists of seven core modules and an independent research project.
• Students can choose either a design project or a dissertation for their major independent research project.
• Students work on individual projects and case studies relevant to their chosen area of interest.
• Work on live client projects is used to develop practical skills.
• Masterclasses, seminars, discussions, workshops, tutorials, and self-directed study enhance practical work.
• Individual modules encourage deeper exploration of chosen fields of study.

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Schedule:

• The program begins in September.
• Teaching takes place during the daytime.

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Assessment:

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Methods:

• Essays
• Portfolios
• Supervised independent work
• Presentations
• Written exams
• Practical performances

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Focus:

• Projects reflect real-world tasks and are assessed based on solution development and skills integration.
• Frequent assessments test and offer feedback throughout the project lifecycle.
• Final assessment involves completion of either a digital media project or dissertation.
• Alternative assignments offered for students with recognized disabilities.

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Feedback:

• Timely and appropriate feedback provided on academic progress and achievement.
• Encouragement to seek additional feedback from course tutors.

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Teaching:

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Methods:

• Masterclasses
• Seminars
• Discussions
• Workshops
• Tutorials
• Self-directed study
• Live client projects

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Faculty:

• Dedicated practitioner-based lecturers available during core hours.

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Unique Approaches:

• Collaboration with professional practitioners on emerging media projects.
• Opportunities to experiment and take risks within the design process.

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Careers:

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Opportunities:

• Lead designer
• Design researcher
• Account director
• Content writer
• Creative producer

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Pathways:

• The program prepares graduates for diverse careers within the digital media industry.

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Other:

• Students have access to a fully equipped digital design studio.
• Partnerships with professional practitioners and bodies offer networking opportunities.

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UK / Channel Islands /Isle of Man / Republic of Ireland

Full-time £9,550 Part-time £4,775

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International

Full-time £17,450 Part-time £8,725