| Program start date | Application deadline |
| 2025-09-01 | - |
Program Overview
The MSc in International Sport & Event Management equips graduates with the knowledge and skills to excel in the sports industry. The program emphasizes practical expertise, event organization, marketing, and CSR. It offers a true international dimension with English instruction and a mandatory internship abroad. Graduates can pursue careers in sports event management, marketing, and CSR, with an average annual salary of €35,000.
Program Outline
Degree Overview:
Objectives:
- The MSc in International Sport & Event Management aims to equip graduates with the knowledge and skills to excel in the professional sports industry.
- The program emphasizes the development of practical expertise alongside academic understanding.
- The curriculum focuses on event organization and coordination, marketing and sales of brands involved in sporting events, and the design and implementation of innovative CSR approaches.
Description:
- This Master of Science (MSc) program is ranked second-best in the sport and e-sport management category by the EdUniversal 2023 index.
- It is designed to meet the evolving needs of the sports industry, with a focus on experiential learning, personalized coaching, and a strong focus on Corporate Social Responsibility (CSR).
- The program boasts an extensive network of alumni (800+) who hold key positions in sports event management, providing real opportunities for students.
Teaching:
- The program is taught by a team of teacher-researchers who are experts in the professional sports industry.
- These recognized industry professionals share their own first-hand experience with students.
- The program also provides personalized coaching with the leaders of Sport Carrière, helping students to refine their professional project and build a personal network.
Careers:
- Graduates can pursue careers in various areas of the sports industry, including:
- Sports event organization and coordination
- Marketing and sales of brands involved in sporting events
- Design, implementation, and evaluation of innovative approaches to CSR
- The program provides graduates with a strong foundation for success in their chosen career paths.
- €35,000
Other:
- The program is based in Marseille, a vibrant city known for its sports culture.
- Marseille is home to prominent sports teams like Olympique de Marseille and Rugby Club Toulonnais, and hosts numerous international sports events.
- The city's coastal location makes it a hub for sailing and water sports.
KEDGE Business School is a top-tier private, non-profit institution of higher education under contract with the French government, recognised with triple accreditation.
Formed in 2013 from the merger of BEM (formerly ESC Bordeaux) and Euromed Management (formerly ESC Marseille), KEDGE has earned a reputation for excellence, ranking among the top 1% of business schools worldwide with prestigious triple accreditation from AACSB, EQUIS, and AMBA.
Designated as an EESPIG (Public Interest Higher Education Institution), KEDGE is ranked 29th among Europe’s best business schools and 7th in France, according to the December 2023 Financial Times rankings.
KEDGE operates four campuses in France (Paris, Bordeaux, Marseille, and Toulon), four international campuses (two in China and two others), and four associated campuses (Avignon, Bastia, Bayonne, and Mont-de-Marsan). The KEDGE community comprises 15,600 students (28% of whom are international), 220 permanent faculty members (45% international), 329 global academic partners, and a network of over 85,000 alumni worldwide.
KEDGE offers 38 programmes in management, available full-time or through apprenticeships, covering fields such as finance, quality management, real estate, marketing, procurement, international trade, supply chain management, wine, and creative industries. The school also provides bespoke training solutions for businesses on both a national and international scale. KEDGE awards degrees recognised or accredited by the State, ranging from bachelor’s to master’s levels (3 to 6 years of higher education).
Entry requirements:
For all students:
- Bachelor's degree
- Official transcripts (in English or translated into English)
- CV and cover letter
- Two letters of recommendation
- GMAT or GRE score (optional)
- English language proficiency test score (see below)
For EU home students:
- No additional requirements
For international overseas students outside the EU:
- Proof of financial resources to cover tuition and living expenses
- Valid passport
- Student visa (if required)
Additional requirements for all students:
- Motivation letter
- Interview (if required)
Language proficiency requirements:
- TOEFL: minimum score of 80
- IELTS: minimum score of 6.5
- Cambridge English: minimum score of 176
- Duolingo English Test: minimum score of 105
- The application deadline is June 30th.
- The program is taught entirely in English.
- The program is open to students from all over the world.
- The cost of tuition is €12,000 per year.
- Scholarships are available for students with outstanding academic records.
