| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
The MSc Marketing at KEDGE Business School equips students with the knowledge and skills to excel in the evolving marketing landscape. Through a combination of theoretical and practical learning, students develop expertise in brand management, negotiation, international marketing, and communication. The program emphasizes practical experience, with company visits, case studies, and a 6-month internship, preparing graduates for a wide range of career opportunities in the marketing field.
Program Outline
Program: MSc Marketing
Degree Overview:
- Overview: The MSc Marketing at KEDGE Business School provides students with the tools and knowledge needed to excel in the ever-evolving world of marketing.
- Objectives: The program aims to equip graduates with the ability to:
- Understand and analyze the latest marketing trends and challenges
- Develop and implement effective marketing strategies
- Leverage digital technologies to reach and engage target audiences
- Build and manage successful marketing campaigns
- Become strategic thinkers and thought leaders in the field of marketing
- Highlights:
- Accredited by the CGE (Conférence des Grandes Ecoles) and recognized by the French Ministry of Higher Education.
- 4 distinct specializations: Brand Management, Negotiation & Key Account Management, International Marketing, and Communication and Event Management.
- Strong focus on practical experience through company visits, case studies, and a 6-month internship.
- Excellent career prospects and access to a network of 2800 marketing alumni.
Outline:
- Structure:
- 3 semesters divided into modules covering both theoretical and practical aspects of marketing.
- Each semester focuses on a specific aspect of marketing, such as consumer behavior, marketing strategy, and digital marketing.
- Modules include lectures, workshops, case studies, and simulations.
- Course Schedule:
- Individual Modules:
- Brand Management: This module covers the principles of branding, brand strategy, and brand management. Students learn how to develop and manage successful brands across different channels.
- Negotiation & Key Account Management: This module focuses on the skills and techniques needed for successful negotiation and key account management. Students learn how to build strong relationships with clients and negotiate profitable deals.
- International Marketing: This module explores the challenges and opportunities of marketing in a global environment.
- Communication and Event Management: This module focuses on the planning, execution, and evaluation of communication and event campaigns. Students learn how to create and manage effective communication strategies across different channels.
Assessment:
- Assessment methods:
- Individual assignments
- Group projects
- Presentations
- Exams
- Internship project
- Final dissertation
- Assessment criteria:
- Knowledge and understanding of marketing principles
- Critical thinking and problem-solving skills
- Creativity and innovation
- Communication and presentation skills
- Teamwork and collaboration
Teaching:
- Teaching methods:
- Interactive lectures
- Case studies
- Simulations
- Workshops
- Company visits
- Guest speakers
- Faculty:
- The program is taught by experienced faculty members who are experts in their field.
- Faculty members have strong industry connections and are active researchers in the field of marketing.
- Unique approaches:
- Focus on practical experience through company visits, case studies, and a 6-month internship.
- Emphasis on developing critical thinking and problem-solving skills.
- Integration of digital technologies into the curriculum.
Careers:
- Potential career paths:
- Brand Manager
- Account Manager
- Marketing Manager
- Digital Marketing Specialist
- Market Research Analyst
- Business Development Manager
- Opportunities:
- The program prepares students for a wide range of career opportunities in the marketing field.
- Graduates can work in a variety of industries, including consumer goods, retail, technology, and financial services.
- Outcomes:
- The program has a high graduate employment rate.
- Graduates are highly sought-after by employers in the marketing field.
Other:
- English Language Proficiency:
- Instruction is delivered in English.
- Students are expected to have a strong command of the English language.
- International Focus:
- The program has an international focus, with students from all over the world.
- Study Abroad Opportunities:
KEDGE Business School is a top-tier private, non-profit institution of higher education under contract with the French government, recognised with triple accreditation.
Formed in 2013 from the merger of BEM (formerly ESC Bordeaux) and Euromed Management (formerly ESC Marseille), KEDGE has earned a reputation for excellence, ranking among the top 1% of business schools worldwide with prestigious triple accreditation from AACSB, EQUIS, and AMBA.
Designated as an EESPIG (Public Interest Higher Education Institution), KEDGE is ranked 29th among Europe’s best business schools and 7th in France, according to the December 2023 Financial Times rankings.
KEDGE operates four campuses in France (Paris, Bordeaux, Marseille, and Toulon), four international campuses (two in China and two others), and four associated campuses (Avignon, Bastia, Bayonne, and Mont-de-Marsan). The KEDGE community comprises 15,600 students (28% of whom are international), 220 permanent faculty members (45% international), 329 global academic partners, and a network of over 85,000 alumni worldwide.
KEDGE offers 38 programmes in management, available full-time or through apprenticeships, covering fields such as finance, quality management, real estate, marketing, procurement, international trade, supply chain management, wine, and creative industries. The school also provides bespoke training solutions for businesses on both a national and international scale. KEDGE awards degrees recognised or accredited by the State, ranging from bachelor’s to master’s levels (3 to 6 years of higher education).
Entry Requirements:
EU Home Students:
- Bachelor's degree or equivalent, obtained in France or abroad, from a recognized institution.
- Completion of a minimum of 180 ECTS credits.
- Minimum GPA of 3.0 out of 4.0.
- English language proficiency:
- TOEFL iBT score of 80 or higher.
- IELTS score of 6.5 or higher.
- Other equivalent language certifications.
International Overseas Students Outside the EU:
- Bachelor's degree or equivalent, obtained in France or abroad, from a recognized institution.
- Completion of a minimum of 180 ECTS credits.
- Minimum GPA of 3.0 out of 4.0.
- English language proficiency:
- TOEFL iBT score of 90 or higher.
- IELTS score of 7.0 or higher.
- Other equivalent language certifications.
Additional Requirements:
- Strong motivation and interest in marketing.
- Excellent communication and interpersonal skills.
- Analytical and problem-solving abilities.
- Ability to work independently and as part of a team.
Application Process:
Submit an online application form. Provide official transcripts and diplomas. Submit a CV and cover letter. Submit two letters of recommendation. Complete an English language proficiency test. Participate in an interview (if required).
Admissions Decisions:
Admission decisions are based on the applicant's academic record, English language proficiency, and overall profile.
Deadlines:
- June 15th
- Late applications may be considered on a case-by-case basis.
Language Proficiency Requirements:
- TOEFL iBT score of 80 (EU home students) or 90 (international overseas students) or higher.
- IELTS score of 6.5 (EU home students) or 7.0 (international overseas students) or higher.
- Other equivalent language certifications, such as the Cambridge English exams or the PTE Academic. Specific requirements may vary depending on the applicant's nationality and program of study.
