MSc Marketing

Program Overview

The MSc Marketing at KEDGE Business School equips students with the knowledge and skills to excel in the evolving marketing landscape. Through a combination of theoretical and practical learning, students develop expertise in brand management, negotiation, international marketing, and communication. The program emphasizes practical experience, with company visits, case studies, and a 6-month internship, preparing graduates for a wide range of career opportunities in the marketing field.

Program Outline

Program: MSc Marketing

Degree Overview:

• Overview:
The MSc Marketing at KEDGE Business School provides students with the tools and knowledge needed to excel in the ever-evolving world of marketing.
• Objectives:
The program aims to equip graduates with the ability to:
• Understand and analyze the latest marketing trends and challenges
• Develop and implement effective marketing strategies
• Leverage digital technologies to reach and engage target audiences
• Build and manage successful marketing campaigns
• Become strategic thinkers and thought leaders in the field of marketing
• Highlights:
• Accredited by the CGE (Conférence des Grandes Ecoles) and recognized by the French Ministry of Higher Education.
• 4 distinct specializations: Brand Management, Negotiation & Key Account Management, International Marketing, and Communication and Event Management.
• Strong focus on practical experience through company visits, case studies, and a 6-month internship.
• Excellent career prospects and access to a network of 2800 marketing alumni.

Outline:

• Structure:
• 3 semesters divided into modules covering both theoretical and practical aspects of marketing.
• Each semester focuses on a specific aspect of marketing, such as consumer behavior, marketing strategy, and digital marketing.
• Modules include lectures, workshops, case studies, and simulations.
• Course Schedule:
• Individual Modules:
• Brand Management:
This module covers the principles of branding, brand strategy, and brand management. Students learn how to develop and manage successful brands across different channels.
• Negotiation & Key Account Management: This module focuses on the skills and techniques needed for successful negotiation and key account management.
Students learn how to build strong relationships with clients and negotiate profitable deals.
• International Marketing: This module explores the challenges and opportunities of marketing in a global environment.
• Communication and Event Management: This module focuses on the planning, execution, and evaluation of communication and event campaigns.
Students learn how to create and manage effective communication strategies across different channels.

Assessment:

• Assessment methods:
• Individual assignments
• Group projects
• Presentations
• Exams
• Internship project
• Final dissertation
• Assessment criteria:
• Knowledge and understanding of marketing principles
• Critical thinking and problem-solving skills
• Creativity and innovation
• Communication and presentation skills
• Teamwork and collaboration

Teaching:

• Teaching methods:
• Interactive lectures
• Case studies
• Simulations
• Workshops
• Company visits
• Guest speakers
• Faculty:
• The program is taught by experienced faculty members who are experts in their field.
• Faculty members have strong industry connections and are active researchers in the field of marketing.
• Unique approaches:
• Focus on practical experience through company visits, case studies, and a 6-month internship.
• Emphasis on developing critical thinking and problem-solving skills.
• Integration of digital technologies into the curriculum.

Careers:

• Potential career paths:
• Brand Manager
• Account Manager
• Marketing Manager
• Digital Marketing Specialist
• Market Research Analyst
• Business Development Manager
• Opportunities:
• The program prepares students for a wide range of career opportunities in the marketing field.
• Graduates can work in a variety of industries, including consumer goods, retail, technology, and financial services.
• Outcomes:
• The program has a high graduate employment rate.
• Graduates are highly sought-after by employers in the marketing field.

Other:

• English Language Proficiency:
• Instruction is delivered in English.
• Students are expected to have a strong command of the English language.
• International Focus:
• The program has an international focus, with students from all over the world.
• Study Abroad Opportunities: